feat(site): seo improvements

apps/site/src/app/(index)/page.tsx

@@ -163,7 +163,7 @@ export default function SiteHome() {
                   imageUrl: "/illustrations/homepage/typesafe",
                   imageAlt: "Type-safe queries",
                   icon: "fa-light fa-message-text",
-                  link: "https://prisma.io/docs/orm/prisma-client/type-safety",
+                  link: "https://www.prisma.io/docs/orm/prisma-client/type-safety",
                 },
                 {
                   title: "Work collaboratively",

apps/site/src/app/about/page.tsx

@@ -1,9 +1,5 @@
 import Antigravity from "../../components/homepage/antigravity";
-import type { Metadata } from "next";
-import {
-  SITE_HOME_DESCRIPTION,
-  SITE_HOME_TITLE,
-} from "../../lib/blog-metadata";
+import { createPageMetadata } from "@/lib/page-metadata";
 import {
   Action,
   Accordion,
@@ -195,7 +191,7 @@ const boxes = [
     description: (
       <p className="text-foreground-neutral text-foreground-neutral-weak text-sm font-normal m-0 leading-6">
         We equip developers with the right tools at every stage, whether they
-        are <a href="/blog/bfg">building, fortifying, or growing</a> their
+        are <a href="https://www.prisma.io/blog/bfg">building, fortifying, or growing</a> their
         applications.
       </p>
     ),
@@ -325,10 +321,13 @@ const investors = {
   ],
 };
 
-export const metadata: Metadata = {
-  title: SITE_HOME_TITLE,
-  description: SITE_HOME_DESCRIPTION,
-};
+export const metadata = createPageMetadata({
+  title: "About Prisma | Mission, investors & open source",
+  description:
+    "Discover Prisma's mission and Data DX focus, our open-source roots, backers, and programs that help developers build faster with data.",
+  path: "/about",
+  ogImage: "/og/og-about.png",
+});
 
 export default function About() {
   return (

apps/site/src/app/api/search/route.ts

@@ -21,7 +21,7 @@ const storeIdentifiers = ["blog-search", "web-search"] as const;
 const client = mixedbreadApiKey
   ? new Mixedbread({ apiKey: mixedbreadApiKey })
   : null;
-const websiteBaseUrl = "https://prisma.io";
+const websiteBaseUrl = "https://www.prisma.io";
 const blogPrefix = "/blog";
 const docsPrefix = "/docs";
 

apps/site/src/app/client/page.tsx

@@ -1,18 +1,17 @@
-import type { Metadata } from "next";
-import {
-  SITE_HOME_DESCRIPTION,
-  SITE_HOME_TITLE,
-} from "../../lib/blog-metadata";
+import { createPageMetadata } from "@/lib/page-metadata";
 import { Action, Button, Card } from "@prisma/eclipse";
 import API from "@/components/client/api";
 import { CardSection } from "@/components/homepage/card-section/card-section";
 import { cn } from "@/lib/cn";
 import { Technology } from "@/components/client/technology";
 
-export const metadata: Metadata = {
-  title: SITE_HOME_TITLE,
-  description: SITE_HOME_DESCRIPTION,
-};
+export const metadata = createPageMetadata({
+  title: "Prisma Client | Type-safe database client for TypeScript & Node.js",
+  description:
+    "Prisma Client is a type-safe database client for TypeScript and Node.js with autocomplete, raw SQL support, and broad database compatibility.",
+  path: "/client",
+  ogImage: "/og/og-client.png",
+});
 
 const databases = {
   title: "Supported Databases",

apps/site/src/app/ecosystem/page.tsx

@@ -1,10 +1,6 @@
 import { EcosystemGrid } from "@/components/ecosystem/grid";
 import Antigravity from "../../components/homepage/antigravity";
-import type { Metadata } from "next";
-import {
-  SITE_HOME_DESCRIPTION,
-  SITE_HOME_TITLE,
-} from "../../lib/blog-metadata";
+import { createPageMetadata } from "@/lib/page-metadata";
 import { Button } from "@prisma/eclipse";
 import { CopyCode } from "@/components/homepage/copy-btn";
 import LogoParade from "@prisma-docs/ui/components/logo-parade";
@@ -59,10 +55,13 @@ const twoCol = [
     visualType: "image" as const,
   },
 ];
-export const metadata: Metadata = {
-  title: SITE_HOME_TITLE,
-  description: SITE_HOME_DESCRIPTION,
-};
+export const metadata = createPageMetadata({
+  title: "Prisma Ecosystem | Community tools and ORM integrations",
+  description:
+    "Discover community-built tools, packages, and integrations for Prisma, plus support options and ways to share your project with the ecosystem.",
+  path: "/ecosystem",
+  ogImage: "/og/og-ecosystem.png",
+});
 
 export default function SiteHome() {
   return (

apps/site/src/app/event-code-of-conduct/page.tsx

@@ -1,16 +1,18 @@
-import type { Metadata } from "next";
+import { createPageMetadata } from "@/lib/page-metadata";
 import {
   cocSections,
   cocLastUpdated,
   cocDescription,
 } from "@/data/event-code-of-conduct";
 import { LegalAccordion } from "@/components/legal-accordion";
 
-export const metadata: Metadata = {
+export const metadata = createPageMetadata({
   title: "Event Code of Conduct | Prisma",
   description:
     "All attendees, speakers, sponsors, and volunteers at Prisma events are required to agree to this code of conduct.",
-};
+  path: "/event-code-of-conduct",
+  ogImage: "/og/og-event-code-of-conduct.png",
+});
 
 export default function EventCodeOfConductPage() {
   return (

apps/site/src/app/events/page.tsx

@@ -1,4 +1,6 @@
-import type { Metadata } from "next";
+import { createPageMetadata } from "@/lib/page-metadata";
+import { JsonLd } from "@/components/json-ld";
+import { createCollectionPageStructuredData } from "@/lib/structured-data";
 import { Badge, Button, Card, CardContent } from "@prisma/eclipse";
 import Image from "next/image";
 import {
@@ -10,18 +12,42 @@ import {
   type SponsoredEvent,
 } from "./events-data";
 
-export const metadata: Metadata = {
+export const metadata = createPageMetadata({
   title: "Events | Prisma",
   description:
-    "Find out when the next event or Meetup is happening, at which conferences you can see Prisma folks, and explore the content from previous events.",
-  alternates: {
-    canonical: "https://www.prisma.io/events",
-  },
-};
+    "Find upcoming Prisma events and Meetups, see where the team will be speaking, and explore recordings and resources from past events.",
+  path: "/events",
+  ogImage: "/og/og-events.png",
+});
+
+const eventsStructuredData = createCollectionPageStructuredData({
+  path: "/events",
+  name: "Prisma Events",
+  description:
+    "Find upcoming Prisma events and Meetups, see where the team will be speaking, and explore recordings and resources from past events.",
+  items: [
+    ...meetups.map((meetup) => ({
+      name: meetup.title,
+      url: meetup.link,
+      description: meetup.description,
+    })),
+    ...sponsoredEvents.map((event) => ({
+      name: event.name,
+      url: event.link,
+      description: "Sponsored event supported by Prisma.",
+    })),
+    ...pastEvents.map((event) => ({
+      name: event.name,
+      url: event.link,
+      description: event.description,
+    })),
+  ],
+});
 
 export default function EventsPage() {
   return (
     <main className="flex-1 w-full -mt-24 bg-background-default text-foreground-neutral">
+      <JsonLd id="events-structured-data" data={eventsStructuredData} />
       {/* Hero */}
       <section className="px-4 pt-36 pb-12 md:pb-16">
         <div className="mx-auto flex max-w-[720px] flex-col items-center gap-6 text-center">

apps/site/src/app/layout.tsx

@@ -1,4 +1,6 @@
 import { Provider } from "@/components/provider";
+import { JsonLd } from "@/components/json-ld";
+import { createSiteStructuredData } from "@/lib/structured-data";
 import { getBaseUrl } from "@/lib/url";
 import "./global.css";
 import { Inter } from "next/font/google";
@@ -47,6 +49,8 @@ const themeInitScript = `
 })();
 `;
 
+const siteStructuredData = createSiteStructuredData();
+
 function baseOptions() {
   return {
     nav: {
@@ -58,32 +62,27 @@ function baseOptions() {
         sub: [
           {
             text: "Postgres",
-            url: "https://www.prisma.io/postgres",
+            url: "/postgres",
             desc: "Managed Postgres for global workloads",
             icon: "fa-regular fa-chart-pyramid",
           },
           {
             text: "ORM",
-            url: "https://www.prisma.io/orm",
+            url: "/orm",
             desc: "Managed Postgres for global workloads",
             icon: "fa-regular fa-database",
           },
           {
             text: "Studio",
             icon: "fa-regular fa-table",
-            url: "https://www.prisma.io/studio",
+            url: "/studio",
             desc: "Explore and manipulate your data",
           },
-          {
-            icon: "fa-regular fa-bolt",
-            text: "Accelerate",
-            desc: "Make your database global",
-            url: "https://www.prisma.io/accelerate",
-          },
+
         ],
       },
       {
-        url: "https://www.prisma.io/pricing",
+        url: "/pricing",
         text: "Pricing",
       },
       {
@@ -92,7 +91,7 @@ function baseOptions() {
         sub: [
           {
             text: "MCP",
-            url: "https://www.prisma.io/mcp",
+            url: "/mcp",
             icon: "fa-regular fa-message-code",
           },
           {
@@ -113,17 +112,17 @@ function baseOptions() {
           },
           {
             text: "Stack",
-            url: "https://www.prisma.io/stack",
+            url: "/stack",
             icon: "fa-regular fa-layer-group",
           },
           {
             text: "Ecosystem",
-            url: "https://www.prisma.io/ecosystem",
+            url: "/ecosystem",
             icon: "fa-regular fa-globe",
           },
           {
             text: "Customer stories",
-            url: "https://www.prisma.io/showcase",
+            url: "/showcase",
             icon: "fa-regular fa-users",
           },
           {
@@ -135,7 +134,7 @@ function baseOptions() {
         ],
       },
       {
-        url: "/docs",
+        url: "https://www.prisma.io/docs",
         text: "Docs",
       },
       {
@@ -152,6 +151,36 @@ export default function Layout({ children }: { children: React.ReactNode }) {
       <head>
         <script dangerouslySetInnerHTML={{ __html: themeInitScript }} />
         <Script src={WebFA} crossOrigin="anonymous" />
+
+        <Script
+          id="cookieyes"
+          type="text/javascript"
+          src="https://cdn-cookieyes.com/client_data/96980f76df67ad5235fc3f0d/script.js"
+        />
+
+        <script
+          async
+          type="text/plain"
+          src="https://cdn.tolt.io/tolt.js"
+          data-tolt="fda67739-7ed0-42d2-b716-6da0edbec191"
+          data-cookieyes="cookieyes-analytics"
+          data-cookieyes-category="analytics"
+        />
+        <script
+          id="gmanager"
+          type="text/plain"
+          data-cookieyes="cookieyes-analytics"
+          data-cookieyes-category="analytics"
+          dangerouslySetInnerHTML={{
+            __html: `(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
+            new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
+            j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
+            'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
+          })(window,document,'script','dataLayer','GTM-KCGZPWB');
+          `,
+          }}
+        />
+        <JsonLd id="site-structured-data" data={siteStructuredData} />
       </head>
       <body className="flex flex-col min-h-screen pt-24 relative">
         <div className="bg-background-default absolute inset-0 -z-1 overflow-hidden" />

apps/site/src/app/migrate/page.tsx

@@ -1,15 +1,14 @@
-import type { Metadata } from "next";
-import {
-  SITE_HOME_DESCRIPTION,
-  SITE_HOME_TITLE,
-} from "../../lib/blog-metadata";
+import { createPageMetadata } from "@/lib/page-metadata";
 import { Action, Button, Card } from "@prisma/eclipse";
 import HeroCode, { HeroCodeStep } from "@/components/migrate/hero-code";
 
-export const metadata: Metadata = {
-  title: SITE_HOME_TITLE,
-  description: SITE_HOME_DESCRIPTION,
-};
+export const metadata = createPageMetadata({
+  title: "Prisma Migrate | Schema-driven SQL database migrations",
+  description:
+    "Prisma Migrate turns schema changes into SQL migrations with safe, repeatable workflows for local development, CI, and production.",
+  path: "/migrate",
+  ogImage: "/og/og-migrate.png",
+});
 
 const migrateSteps: HeroCodeStep[] = [
   {
@@ -101,7 +100,7 @@ export default function Migrate() {
           <Button
             variant="orm"
             size="3xl"
-            href="/docs/getting-started/setup-prisma/start-from-scratch/relational-databases-typescript-postgresql"
+            href="https://www.prisma.io/docs/getting-started/setup-prisma/start-from-scratch/relational-databases-typescript-postgresql"
           >
             <span>Install Prisma</span>
           </Button>

apps/site/src/app/newsletter/page.tsx

@@ -1,4 +1,4 @@
-import type { Metadata } from "next";
+import { createPageMetadata } from "@/lib/page-metadata";
 import Image from "next/image";
 import Link from "next/link";
 import {
@@ -10,14 +10,13 @@ import {
 } from "@prisma/eclipse";
 import { NewsletterSignup } from "./newsletter-signup";
 
-export const metadata: Metadata = {
+export const metadata = createPageMetadata({
   title: "Newsletter | Prisma",
   description:
-    "Get release updates, tutorials, and more content delivered to your inbox monthly.",
-  alternates: {
-    canonical: "https://www.prisma.io/newsletter",
-  },
-};
+    "Subscribe for monthly Prisma release notes, tutorials, and product updates covering ORM, Postgres, and the developer ecosystem.",
+  path: "/newsletter",
+  ogImage: "/og/og-newsletter.png",
+});
 
 type RssItem = {
   title: string;