Simplify Penumbrant Series & GMV language

index.html

@@ -82,7 +82,7 @@ <h2>Featured Work</h2>
                 <a href="ir/index.html" class="service-card project-link">
                     <div class="service-icon">📚</div>
                     <h3>Grey Matter Volumes</h3>
-                    <p>State-by-state cannabis compliance intelligence across 12 markets. Field notes from enforcement front lines, margin analysis at the regulatory edges, and the LOTL Stack breakdowns that operators actually need.</p>
+                    <p>Clear, state-by-state cannabis compliance notes across 12 markets, with field observations operators can use.</p>
                     <span class="project-status">12 states · Live</span>
                 </a>
                 <a href="clearline-os/index.html" class="service-card project-link">
@@ -94,7 +94,7 @@ <h3>The ClearLine OS</h3>
                 <a href="penumbrant/index.html" class="service-card project-link">
                     <div class="service-icon">🧠</div>
                     <h3>Penumbrant Papers</h3>
-                    <p>Research briefs on the grey areas of cannabis regulation — the spaces where statutes are silent, enforcement is discretionary, and operators need a map more than a manual.</p>
+                    <p>Plain-language briefs on the grey areas of cannabis regulation — why rules exist and how to navigate them.</p>
                     <span class="project-status">Per-state series</span>
                 </a>
                 <div class="service-card">

ir/index.html

@@ -26,69 +26,69 @@
     <div class="ir-hero">
         <div class="badge fade-in">Intelligence Rollout</div>
         <h1 class="slide-up">Grey Matter Volumes</h1>
-        <p class="ir-subtitle slide-up-delay">State-by-state cannabis compliance intelligence. Field notes from the front lines, margin analysis from the edges, and regulatory insights that cut through the noise.</p>
+        <p class="ir-subtitle slide-up-delay">Straightforward state-by-state cannabis compliance notes, with field observations and clear takeaways.</p>
     </div>
 
     <div class="ir-state-grid slide-up-delay-more">
         <a href="colorado/index.html" class="ir-state-card" data-state="CO">
             <span class="state-status">● Active Market</span>
             <span class="state-name">Colorado</span>
-            <span class="state-teaser">The original proving ground. A decade of enforcement data, METRC evolution, and a market learning to police itself.</span>
+            <span class="state-teaser">The original proving ground. A decade of enforcement data, METRC lessons, and a market teaching itself discipline.</span>
         </a>
         <a href="minnesota/index.html" class="ir-state-card" data-state="MN">
             <span class="state-status">● Active Market</span>
             <span class="state-name">Minnesota</span>
-            <span class="state-teaser">The newest adult-use market builds its regulatory DNA from scratch — with lessons borrowed and pitfalls ahead.</span>
+            <span class="state-teaser">A brand-new adult-use market building rules from scratch, with borrowed lessons and visible pitfalls.</span>
         </a>
         <a href="ohio/index.html" class="ir-state-card" data-state="OH">
             <span class="state-status">◌ Emerging</span>
             <span class="state-name">Ohio</span>
-            <span class="state-teaser">Ballot victory meets bureaucratic reality. Adult-use rollout reveals the fault lines between voter intent and agency inertia.</span>
+            <span class="state-teaser">Ballot victory meets agency reality. The rollout shows the gap between voter intent and bureaucracy.</span>
         </a>
         <a href="michigan/index.html" class="ir-state-card" data-state="MI">
             <span class="state-status">◌ Emerging</span>
             <span class="state-name">Michigan</span>
-            <span class="state-teaser">Price compression, municipal opt-outs, and a CRA that's finding its enforcement voice — the Midwest's cautionary tale.</span>
+            <span class="state-teaser">Price compression, municipal opt-outs, and a CRA still finding its enforcement voice.</span>
         </a>
         <a href="oklahoma/index.html" class="ir-state-card" data-state="OK">
             <span class="state-status">◌ Emerging</span>
             <span class="state-name">Oklahoma</span>
-            <span class="state-teaser">Medical-only but wide open. The nation's most saturated market confronts its own contradictions.</span>
+            <span class="state-teaser">Medical-only and wide open. The most saturated market wrestles with its own contradictions.</span>
         </a>
         <a href="missouri/index.html" class="ir-state-card" data-state="MO">
             <span class="state-status">◌ Emerging</span>
             <span class="state-name">Missouri</span>
-            <span class="state-teaser">Amendment 3 promised equity and expungement. The implementation tells a more complicated story.</span>
+            <span class="state-teaser">Amendment 3 promised equity and expungement; delivery so far is uneven.</span>
         </a>
         <a href="california/index.html" class="ir-state-card" data-state="CA">
             <span class="state-status">◌ In Review</span>
             <span class="state-name">California</span>
-            <span class="state-teaser">The largest legal market in the world — and the most fragmented. Local control creates 58 counties of compliance chaos.</span>
+            <span class="state-teaser">The largest legal market and the most fragmented. Local control means 58 different playbooks.</span>
         </a>
         <a href="new-york/index.html" class="ir-state-card" data-state="NY">
             <span class="state-status">◌ In Review</span>
             <span class="state-name">New York</span>
-            <span class="state-teaser">Social equity was the promise. Litigation, licensing delays, and illicit market dominance are the reality — so far.</span>
+            <span class="state-teaser">Equity was the promise. Litigation, licensing delays, and an illicit market still dominate.</span>
         </a>
         <a href="pennsylvania/index.html" class="ir-state-card" data-state="PA">
             <span class="state-status">◌ In Review</span>
             <span class="state-name">Pennsylvania</span>
-            <span class="state-teaser">Medical-only but adult-use legislation looms. Operators are positioning now — the compliance runway is short.</span>
+            <span class="state-teaser">Medical-only for now, with adult-use legislation looming. Operators are positioning early.</span>
         </a>
         <a href="florida/index.html" class="ir-state-card" data-state="FL">
             <span class="state-status">◌ In Review</span>
             <span class="state-name">Florida</span>
-            <span class="state-teaser">Vertical integration, MMTC dominance, and a ballot measure that fell just short. Florida's market defies easy categorization.</span>
+            <span class="state-teaser">Vertical integration and MMTC dominance define the market. The adult-use ballot push remains uncertain.</span>
         </a>
         <a href="texas/index.html" class="ir-state-card" data-state="TX">
             <span class="state-status">◌ In Review</span>
             <span class="state-name">Texas</span>
-            <span class="state-teaser">Compassionate Use is the narrowest door in American cannabis. What happens behind it matters more than you think.</span>
+            <span class="state-teaser">Compassionate Use is narrow, but what happens inside it still matters.</span>
         </a>
         <a href="nebraska/index.html" class="ir-state-card" data-state="NE">
             <span class="state-status">◌ In Review</span>
             <span class="state-name">Nebraska</span>
-            <span class="state-teaser">The holdout. No program, no timeline, but a border-state economy that tells its own story about demand and enforcement.</span>
+            <span class="state-teaser">No program yet, but border-state economics show the demand and the enforcement story.</span>
         </a>
     </div>
 

penumbrant/colorado/index.html

@@ -123,7 +123,7 @@
     <div class="ir-hero" data-state="CO">
         <div class="badge fade-in">Penumbrant Papers — Colorado</div>
         <h1 class="slide-up">The Vice-Economy Prototype</h1>
-        <p class="ir-subtitle slide-up-delay">Colorado didn't just legalize cannabis — it categorized it. The 2018 statutory reorganization placed cannabis permanently inside the vice-economy framework alongside alcohol and gambling. Understanding that architectural decision is the master key to understanding every rule the MED has written since.</p>
+        <p class="ir-subtitle slide-up-delay">Colorado chose the vice-economy lane in 2018, putting cannabis beside alcohol and gambling. That choice explains how the MED writes and enforces every rule.</p>
     </div>
 
     <!-- Document Metadata -->
@@ -160,7 +160,7 @@ <h1 class="slide-up">The Vice-Economy Prototype</h1>
             <span class="section-tag">Placement Profile</span>
             <h2>How Colorado Positions Cannabis</h2>
 
-            <p>Before reading a single rule, it helps to understand the placement profile of the state that wrote it. Colorado's regulatory framework reflects a layered set of placements that have shifted over twelve years of legal cannabis. The dominant placement is clearly established; the secondary placements create the tensions that produce Colorado's most complex compliance challenges.</p>
+            <p>Before reading a rule, know the placement profile behind it. Colorado has a clear dominant placement, and the supporting placements create the compliance tensions operators feel.</p>
 
             <div class="placement-profile slide-up-delay">
                 <div class="placement-chip dominant">
@@ -185,7 +185,7 @@ <h2>How Colorado Positions Cannabis</h2>
                 </div>
             </div>
 
-            <p style="margin-top:24px;">The dominant vice-economy placement is not accidental. It was a deliberate architectural choice made when Colorado reorganized its statutory framework in 2018 — moving cannabis from its own novel legislative space under Article 43.4 into <strong>Title 44</strong>, alongside alcohol (Article 3) and gambling (Article 30). That structural signal cascades into every subsequent regulatory decision: the agency culture, the penalty structure, the enforcement philosophy, and the political coalitions that defend or challenge the program.</p>
+            <p style="margin-top:24px;">The vice-economy placement was intentional. In 2018 Colorado moved cannabis into <strong>Title 44</strong> beside alcohol and gambling, and that structural signal flows through agency culture, penalties, enforcement philosophy, and the coalitions that defend or challenge the program.</p>
         </div>
     </section>