Add palette and descriptions

README.md

@@ -1,21 +1,70 @@
 # The Official Sealcode CI
-This repository is set of Official Sealcode promotional content such as logo, watermarks and our guidelines for their use.
+This repository is set of Official Sealcode promotional content such as logo, watermarks and our guidelines for their use. These images are intended for press use only and must not be altered in any way.
 
+## Palette - The colors used by our logos
 
-## Logo
-![](logo-color-1.svg)
+### Palette
 
-![](logo-color-2.svg)
+![Palette](https://rawgit.com/sealcode/sealcode-corporate-identity/master/palette.svg)
 
-![](logo-monochrome.svg)
+https://coolors.co/65397c-674370-5294a1-8bbac4-ffffff
 
-![](logo-black.svg)
+### Color details
+**For screen**
+- **HEX** #65397C
+- **HEX** #674370
+- **HEX** #5294A1
+- **HEX** #8BBAC4
+- **RGBA**(101, 57, 124, 1)
+- **RGBA**(103, 67, 112, 1)
+- **RGBA**(82, 148, 161, 1)
+- **RGBA**(139, 186, 196, 1)
+- **HSL**(279, 37%, 35%)
+- **HSL**(288, 25%, 35%)
+- **HSL**(190, 33%, 48%)
+- **HSL**(191, 33%, 66%)
+
+**For print**
+- **C** 0.1855 **M** 0.5403 **Y** 0.0000 **K** 0.5137
+- **C** 0.0804 **M** 0.4018 **Y** 0.0000 **K** 0.5608
+- **C** 0.4907 **M** 0.0807 **Y** 0.0000 **K** 0.3686
+- **C** 0.2908 **M** 0.0510 **Y** 0.0000 **K** 0.2314
+- **Pantone** 7448
+- **Pantone** 7448
+- **Pantone** 5415
+- **Pantone** 5425
+
+
+## Correct versions of the Sealcode logo
+The preferred Sealcode logo (white with bright blue on violet)
+
+![Logo for background others than white](https://rawgit.com/sealcode/sealcode-corporate-identity/master/logo-color-1.svg)
+
+Alternative Sealcode logo (violet with bright blue on white)
+
+![Logo for white background](https://rawgit.com/sealcode/sealcode-corporate-identity/master/logo-color-2.svg)
+
+Alternative Sealcode logo for a greyscale printing or publishing
+
+![](https://rawgit.com/sealcode/sealcode-corporate-identity/master/logo-monochrome.svg)
+
+Alternative Sealcode logo for a black-white printing or publishing
+
+![](https://rawgit.com/sealcode/sealcode-corporate-identity/master/logo-black.svg)
 
 ## Emblem
-![](emblem-color-1.svg)
+The preferred Sealcode emblem (white with bright blue on violet)
+
+![](https://rawgit.com/sealcode/sealcode-corporate-identity/master/emblem-color-1.svg)
+
+Alternative Sealcode emblem (bright blue on white)
+
+![](https://rawgit.com/sealcode/sealcode-corporate-identity/master/emblem-color-2.svg)
+
+Alternative Sealcode emblem for a greyscale printing or publishing
 
-![](emblem-color-2.svg)
+![](https://rawgit.com/sealcode/sealcode-corporate-identity/master/emblem-monochrome.svg)
 
-![](emblem-monochrome.svg)
+Alternative Sealcode emblem for a black-white printing or publishing
 
-![](emblem-black.svg)
+![](https://rawgit.com/sealcode/sealcode-corporate-identity/master/emblem-black.svg)