feat(blog): sunsetting optimise

apps/blog/content/blog/sunsetting-prisma-optimise/index.mdx

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+---
+title: "Sunsetting Prisma Optimize"
+slug: "sunsetting-prisma-optimise"
+date: "2026-03-23"
+authors:
+  - "Mike Hartington"
+metaTitle: "Sunsetting Prisma Optimize"
+metaDescription: "Prisma Optimize is being sunset as we move query observability directly into Prisma Postgres through Query Insights."
+heroImagePath: "/sunsetting-prisma-optimise/imgs/optimize-sunset.svg"
+metaImagePath: "/sunsetting-prisma-optimise/imgs/[email protected]"
+tags:
+  - "announcement"
+  - "prisma-postgres"
+---
+
+Over the past months, we spent a lot of time listening to feedback from developers using **Prisma Optimize**. While many people found it useful, the feedback also surfaced clear friction in day-to-day query monitoring.
+
+Instead of asking developers to install extensions, start recordings, and manually profile queries, we asked a simple question:
+
+> **What if query insights were built in from the start?**
+
+That thinking led us to **Query Insights**.
+
+## What we learned from Prisma Optimize
+
+From conversations with users and real-world usage of Optimize, a few patterns became clear:
+
+- **Adding a client extension for monitoring introduced friction**, especially across runtimes and environments.
+- **Visibility into SQL queries was limited**, and teams wanted more direct insight into what was happening at the database level.
+- **AI recommendations lacked SQL context**, which made it harder to connect suggestions to the underlying query behavior.
+- **Profiling felt too manual**, with recording workflows that were heavy for quick investigations.
+
+All of this pointed to the same conclusion: **query observability should be automatic, not something you have to wire up yourself.**
+
+## Introducing Query Insights
+
+**Query Insights** is built directly into **Prisma Postgres** and automatically provides analytics about your queries without requiring client extensions or additional setup.
+
+Simply open your Prisma Postgres dashboard and go to the Queries tab.
+
+![Query Insights dashboard](/sunsetting-prisma-optimise/imgs/query-insights.gif)
+
+## For existing Prisma Optimize users
+
+If you previously installed Prisma Optimize, you can safely remove it.
+
+1. Uninstall the package:
+
+```npm
+npm uninstall @prisma/extension-optimize
+```
+
+2. Remove the extension from your Prisma Client setup:
+
+```typescript diff
+const prisma = new PrismaClient()
+  .$extends(withOptimize()) // [!code --]
+```
+
+Query Insights will soon be launching more broadly, and it is available as part of **Prisma Postgres** without extra setup.
+
+Stay tuned for the official launch.