Skip to content

Add email marketing strategist#495

Closed
hedonnn wants to merge 7 commits into
msitarzewski:mainfrom
hedonnn:add-email-marketing-strategist
Closed

Add email marketing strategist#495
hedonnn wants to merge 7 commits into
msitarzewski:mainfrom
hedonnn:add-email-marketing-strategist

Conversation

@hedonnn
Copy link
Copy Markdown
Contributor

@hedonnn hedonnn commented Apr 28, 2026

What does this PR do?

Adds a new Email Marketing Strategist agent to the marketing category — the first agent in The Agency dedicated to CRM-to-ESP orchestration, lifecycle email automation, and deliverability management.

Agent Information

  • Agent Name: Email Marketing Strategist
  • Category: marketing
  • Specialty: CRM-driven email campaigns, segmentation architecture, lifecycle automation (welcome → nurture → reactivation → review → referral), deliverability, and post-Apple MPP measurement

Motivation

The Agency has strong coverage for social media (Twitter Engager, LinkedIn Creator, Instagram Curator, Social Media Strategist), content creation, and SEO — but no agent for email marketing, which remains the highest-ROI digital channel. This agent fills that gap with:

  • 2025-2026 grounded knowledge: Google/Yahoo/Microsoft sender enforcement (Feb 2024 + Nov 2025 escalation + May 2025), Apple MPP impact on open rate measurement, ePrivacy Regulation withdrawal (Feb 2025), CNIL tracking pixel consent draft (June 2025), Brevo Aura AI launch (May 2025)
  • Concrete benchmarks: industry and real estate vertical metrics for CTR, CTOR, conversion rate, complaint rate, bounce rate — not generic "personalization is important" advice
  • Production-ready templates: sequence design documents, attribute mapping tables, deliverability audit checklists — all structured for immediate use
  • ESP-specific depth: Brevo API v3 patterns, category attribute numeric IDs, batch vs event-driven sync, rate limiting strategies

Testing

Tested in production on a real estate lead generation business (BulgarIMOT):

  • Designed and deployed a Won Client Review & Referral automation (n8n + Brevo + Claude Haiku for AI-generated review suggestions)
  • Designed and deployed a Reactivation sequence for Lost/Gave Up leads (90-day dormancy trigger, transaction-type-specific templates)
  • Architected CRM-to-Brevo attribute mapping with category attributes (LANGUAGE, LEAD_STATUS, TRANSACTION) using numeric IDs
  • Managed deliverability through SPF/DKIM/DMARC setup, rate limiting (1.5s batch intervals), onError handling for bad emails

Checklist

  • Follows agent template structure (Identity & Memory, Core Mission, Critical Rules, Technical Deliverables, Workflow Process, Communication Style, Learning & Memory, Success Metrics, Advanced Capabilities)
  • Includes YAML frontmatter with name, description, color, emoji, vibe
  • Has concrete code/template examples (sequence design doc, attribute mapping template, deliverability audit checklist)
  • Tested in real scenarios (production deployment on BulgarIMOT real estate)
  • Proofread and formatted correctly
  • Includes specific, measurable success metrics (CTR/CTOR/conversion/complaint rate targets with Good/Great/Alert thresholds)
  • Defines step-by-step workflow (Audit → Architect → Build → Test → Launch → Optimize)
  • Strong personality and distinct voice (data-driven, benchmark-quoting, allergic to broadcast sends)

hedonnn added 7 commits April 21, 2026 10:07
Propagate AEO concepts from AEO Foundations agent to 4 existing marketing agents.

- SEO Specialist: AI crawler directives, token budget checklist, enriched AI Search section
- Content Creator: AI Consumption Readiness section with token budgets
- Reddit Community Builder: Reddit x AI Citations section
- AI Citation Strategist: Step 0 Foundation Prerequisite Check
Add 5 tactical refinements from Matt Diggity Reddit-AI framework:
- Link Discipline: zero outbound links in first weeks/months
- Account Credibility: seasoned accounts, diversified karma
- First-Mover Commenting: respond within 2h window
- Thread Scouting: systematic opportunity detection
- Reddit Keyword Research: Google Trends \"keyword + reddit\" pattern
…nt creation

Concepts extracted from stats-roundup backlink methodology:

- SEO Specialist: linkable asset formats (stats roundups, original research,
  regional data, interactive tools) + source quality tiers for data content
- Content Creator: stats roundup article template + source tiers + writing rules
- AI Citation Strategist: citation-first content creation section with
  citation flywheel model and AI extraction design patterns
…ent commerce readiness

- SEO Specialist: add Content Freshness checklist (dateModified, refresh cadence, stale data removal)
- Content Creator: add Content Freshness for AI section (update dates, year-tagged H1s, methodology)
- AEO Foundations: add Accessibility = AI Visibility section (ARIA/semantic HTML = parseability)
- AEO Foundations: add Agent Commerce Readiness section (pricing data, inventory APIs, commerce protocols)
- AEO Foundations: expand Wave 3 checklist with commerce and a11y prerequisites
@hedonnn hedonnn closed this May 4, 2026
Sign up for free to join this conversation on GitHub. Already have an account? Sign in to comment

Labels

None yet

Projects

None yet

Development

Successfully merging this pull request may close these issues.

1 participant