Update text on hatchery page

apps/innovate/templates/innovate/hatchery.html

@@ -31,17 +31,18 @@ <h2>Why Are We Doing Hatchery?</h2>
         <p>Innovation is central to Mozilla's mission to keep the web open. Without competition and diversity of offerings, the web risks being controlled by one entity and stagnating in development. Hatchery is one way we hope to foster and support continuing innovation at Mozilla.</p>
 
         <h2>Who is Hatchery for?</h2>
-        <p>Mozilla Hatchery is for Mozillians -- staff and volunteers who understand and are committed to Mozilla's purpose, values and strategies. Whether you are an engineer, a designer, a communicator or a product expert, you share one thing: a deep desire to engage in building and launching a product that is integral to the future of Mozilla and the web.</p>
+        <p>Mozilla Hatchery is for Mozillians -- staff and volunteers who understand and are committed to Mozilla's purpose, values and strategies. Whether you are an engineer, a designer, a communicator or a product expert, you share one thing: a deep desire to engage in building and launching a product that is integral to the future of Mozilla and the web, and you should be able to outline both the problems and your specific solutions to the Hatchery Team in the form of a prototype (mockup, sketch, code, etc.).</p>
 
         <h2>How Hatchery works.</h2>
 
         <p>Do you (or you and a colleague or two) have a great idea that you think should become a Mozilla product, but you don't know how to go about it?  Here is what you can do:</p>
           <ol>
+            <li>You must provide a prototype (mockup, sketch, code, etc.) with your application.  This will help us understand your idea and to see if there is a good fit.</li>
             <li>Apply <a href="https://webfwd.wufoo.com/forms/mozilla-hatchery-application/">here</a>.</li>
             <li>If there's a good fit (see <a href="#FAQ">FAQ</a> for criteria), you will get accepted and contacted by <a href="#coaches">Hatchery Coaches</a> within a week.</li>
             <li>You will then have an onboarding meeting and get assigned a designated Hatchery Coach to guide you through the program, then followed by regular meetings with Hatchery Coaches to set goals and deadlines for your project.  These meetings will also include gathering helpful guidance and resources for your project (see the <a href="#educational-kit">Educational Kit</a> for more details).</li>
             <li>After periodic reviews by senior management, your project may be selected to move to the next phase:<br/>
-              <br/><strong>Phase 1:</strong> Your project in the Hatchery, getting coaching
+              <br/><strong>Phase 1:</strong> Your project in the Hatchery, getting coaching.
               <br/><strong>Phase 2:</strong> We help your project get more exposure, early users, etc.
               <br/><strong>Phase 3:</strong> We assist in securing more resources (on the path to becoming a Mozilla product).
             </li>
@@ -59,7 +60,7 @@ <h2 id="FAQ">FAQ</h2>
         <p><strong>What makes a good application?</strong><br/>
         Mozilla Hatchery is looking for potentially important product ideas which help advance the Mozilla mission and which can be progressively refined. It's not a good outlet for purely technological concepts (e.g. a new compiler technology) or purely abstract concepts. We believe in getting designers, technologists and business thinkers to co-create through early testing, and prototyping.</p>
 
-        <p>The application form gives you the opportunity to explain what your idea is, why you think Mozilla should do it, and what you want to achieve. Make sure to address each question clearly and concisely.</p>
+        <p>The application form gives you the opportunity to explain what your idea is, why you think Mozilla should do it, and what you want to achieve. Make sure to address each question clearly and concisely and attach a prototype to demonstrate the thought you've placed around your idea.</p>
 
         <p><strong>What would determine success?</strong><br/>
         The answer will vary depending on the specific product idea and its stage in development.  Early on, the coaches will encourage you to validate your insight -- get early feedback of the concept, even before you start coding; as the idea matures and adapts to the feedback, we'll do our best to help you find the right next step.</p>
@@ -90,7 +91,7 @@ <h2 id="FAQ">FAQ</h2>
 
         <p><strong>What's not in scope?</strong><br/>
         If you want to start your own business, we encourage you to check out <a href="https://webfwd.org" target="_blank">WebFWD</a>, Mozilla's program designed to help entrepreneurs get their businesses to the next level.</p>
-        <p>If you have a product or a business that you want Mozilla to partner with, contact our business development group at <a href="http://www.mozilla.org/en-US/about/partnerships/" target="_blank">http://www.mozilla.org/en-US/about/partnerships/</a></p>
+        <p>If you have a product or a business that you want Mozilla to partner with, contact our business development group at <a href="http://www.mozilla.org/en-US/about/partnerships/" target="_blank">http://www.mozilla.org/en-US/about/partnerships/</a>.</p>
         <p>If you are seeking investment or grants, we encourage you to check out the various focus areas of our <a href="http://www.mozilla.org/en-US/grants/" target="_blank">Foundation</a>.</p>
 
         <p><strong>Who can apply?</strong><br/>
@@ -145,7 +146,7 @@ <h3>Prototype/Product Development</h3>
         </section>
 
         <h2>Contact</h2>
-        <p>Email us at <a href="mailto:[email protected]">[email protected]</a></p>
+        <p>Email us at <a href="mailto:[email protected]">[email protected]</a>.</p>
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