• 🌍 I'm based in The Netherlands 🇳🇱
• 👀 I’m interested in E-commerce, Psychology, DevRel, community
• 👨‍💻 I work as the Global Business & Technology Evangelist Spryker
• 🧠 I'm a Cognitive Psychologist and previously worked in CRO/CX/UX aka (controlled) Business Experimentation
• 💞️ I’m looking to collaborate on Spryker Community projects
• 🖥 My personal website is at gui.do

• Still A/B testing your buttons? You need to think (much) bigger...
• 5 Guiding Principles to NOT F#%K up Modern B2B Commerce
• Composable Commerce & Packaged Business Capabilities
• Innovate or get Kodak'ed: 5 Guiding Principles to NOT F#%K up Modern Commerce
• Growth strategies for the future of B2B commerce
• Why becoming a Marketplace should be your Next Big Initiative
• Persuasive E-commerce

• Start building Anti-Fragile communities, your community deserves it
• Ditching "One community idea per month": Our hackathon path to 80+ community projects
• How I reduced my BigTech dependencies in 2025 (and why you should too)
• RPi Pirate audio side project
• 7 Hard-(l)earned lessons for building reliable AI workflows

And that for someone who's is not even a developer! :D