Marketing Skills for Claude Code

A curated collection of 29 Claude Code skills for B2B SaaS marketing — covering strategy, content, SEO, CRO, paid ads, sales enablement, reporting, and AI image generation.

Skills

Foundation

Skill	Description
skill-creator	Build and benchmark new Claude Code skills
nanobanana2	AI image generation (Gemini) with legible text, multi-resolution, green screen
product-marketing-context	Create foundational product/ICP/positioning context for other skills

Strategy & Planning

Skill	Description
gtm-strategy	Plan go-to-market motions and market entry
content-strategy	Plan content strategy and topic selection
pricing-strategy	Develop pricing tiers, packaging, and monetization models
launch-strategy	Plan product launches, feature announcements, and release strategy
marketing-psychology	Apply 70+ behavioral science mental models to marketing
icp-builder	Build research-backed ICP and buyer persona documents
competitive-intelligence	Build competitive analysis, battle cards, and positioning intel

Content & Copy

Skill	Description
copywriting	Write marketing copy for homepage, landing pages, pricing, and feature pages
linkedin-posts	Create LinkedIn-specific social content
cold-email	Write B2B cold outreach emails and follow-up sequences
email-sequence	Create automated email flows, drip campaigns, and lifecycle emails
ad-creative	Generate and scale ad creative — headlines, descriptions, and copy
lead-magnets	Create lead magnets for email capture and lead generation

SEO & Discovery

Skill	Description
seo-strategy	Plan and prioritize SEO work and execution
keyword-research	Identify target keywords and analyze search intent

Conversion & Measurement

Skill	Description
page-cro	Improve conversion rates on marketing pages
form-cro	Optimize lead capture, contact, and demo request forms
landing-page-generator	Build and optimize campaign landing pages
ab-test-setup	Plan, design, and implement A/B tests and experiments
analytics-tracking	Set up and audit GA4, conversion tracking, UTMs, and attribution

Sales & Revenue

Skill	Description
sales-enablement	Create sales collateral, pitch decks, and objection handling docs
paid-ads	Manage Google, Meta, and LinkedIn ad campaigns
customer-research	Conduct and synthesize customer research
revops	Revenue operations, lead lifecycle, and marketing-to-sales handoff

Operations & Reporting

Skill	Description
weekly-marketing-pulse	Generate the CMO's weekly performance brief — pipeline, MQLs, top campaigns, three priorities, plus a 30-second Slack version
qbr-narrative	Draft the marketing leader's QBR narrative — what happened, what it means, what we're changing — for the CRO, CEO, and board. Plus a board-ready Slack version and the "question leadership is most likely to ask" line

Installation

Quick install (in Claude Code)

/install-skill https://github.com/guerrilla2799/marketing-skills

Manual install (all skills)

git clone https://github.com/guerrilla2799/marketing-skills.git /tmp/marketing-skills && cp -r /tmp/marketing-skills/skills/* ~/.claude/claudecodeskills/

Install a single skill

git clone https://github.com/guerrilla2799/marketing-skills.git /tmp/marketing-skills
cp -r /tmp/marketing-skills/skills/<skill-name> ~/.claude/claudecodeskills/

Register skills

After copying, create matching command files in ~/.claude/commands/ for each skill so they appear as slash commands.

Sources

Skills in this collection are sourced and adapted from:

• coreyhaines31/marketingskills (MIT License)
• kostja94/marketing-skills
• Local custom skills (skill-creator, nanobanana2, icp-builder, competitive-intelligence)

License

MIT