docs: Improve "Get Started" button and landing page guide

site/content/en/_index.md

@@ -16,10 +16,10 @@ no_list: true
     </p>
     <div class="mt-5">
       <a class="btn btn-lg btn-glass me-3" href="/docs/tasks/quickstart/">
-        <i class="fas fa-rocket me-2"></i>Get Started
+        <i class="fas fa-rocket me-2"></i>Quickstart Guide
       </a>
       <a class="btn btn-lg btn-glass" href="https://github.com/envoyproxy/gateway">
-        <i class="fab fa-github me-2"></i>GitHub
+        <i class="fab fa-github me-2"></i>View on GitHub
       </a>
     </div>
     <!-- <div class="mt-4">

site/content/en/about/index.md

@@ -10,10 +10,10 @@ Envoy Gateway democratizes the power of <a href="https://www.envoyproxy.io/">Env
 </p>
 <div class="mt-5">
 <a class="btn btn-lg btn-glass me-3" href="/docs/tasks/quickstart/">
-<i class="fas fa-rocket me-2"></i>Get Started
+<i class="fas fa-rocket me-2"></i>Quickstart Guide
 </a>
 <a class="btn btn-lg btn-glass" href="https://github.com/envoyproxy/gateway">
-<i class="fab fa-github me-2"></i>GitHub
+<i class="fab fa-github me-2"></i>View on GitHub
 </a>
 </div>
 </div>

site/content/en/latest/tasks/quickstart.md

@@ -4,7 +4,30 @@ weight: 1
 description: Get started with Envoy Gateway in a few simple steps.
 ---
 
-This "quick start" will help you get started with Envoy Gateway in a few simple steps.
+# Quickstart
+
+Welcome! This guide will help you get Envoy Gateway up and running in a few minutes.
+
+If you’re new to Envoy Gateway, take a moment to understand why it exists and what it is.
+
+
+## Why Envoy Gateway?
+
+Modern teams need a simpler way to manage how traffic flows into their applications without sacrificing security, reliability, or visibility. That’s why **Envoy Gateway** exists: to make powerful gateway capabilities accessible to both developers and platform engineers.
+
+It achieves this by building on the proven foundation of [Envoy Proxy](https://www.envoyproxy.io/) and packaging it into a **Kubernetes-native API gateway** experience. Envoy Gateway integrates cleanly with Kubernetes through standard resources like `Gateway`, `HTTPRoute`, and `GatewayClass`, so teams can configure traffic and security policies declaratively—no complex Envoy configuration required.
+
+## What Is Envoy Gateway?
+
+At its core, Envoy Gateway is an open-source project that uses Envoy Proxy to implement the Kubernetes Gateway API. It acts as a full-featured, Kubernetes-native API gateway, providing out-of-the-box support for essential functions such as:
+
+- **Traffic Management**: Advanced routing, traffic splitting, and retries.
+- **Security**: TLS termination, authentication, and authorization policies.
+- **Observability**: Rich metrics, logs, and traces for monitoring traffic.
+- **Extensibility**: Support for custom filters to inject your own logic.
+
+In short, it’s simple for developers, powerful for platform engineers, and ready for production at scale.
+
 
 ## Prerequisites
 

site/content/en/v1.5/tasks/quickstart.md

@@ -4,7 +4,30 @@ weight: 1
 description: Get started with Envoy Gateway in a few simple steps.
 ---
 
-This "quick start" will help you get started with Envoy Gateway in a few simple steps.
+# Quickstart
+
+Welcome! This guide will help you get Envoy Gateway up and running in a few minutes.
+
+If you’re new to Envoy Gateway, take a moment to understand why it exists and what it is.
+
+
+## Why Envoy Gateway?
+
+Modern teams need a simpler way to manage how traffic flows into their applications without sacrificing security, reliability, or visibility. That’s why **Envoy Gateway** exists: to make powerful gateway capabilities accessible to both developers and platform engineers.
+
+It achieves this by building on the proven foundation of [Envoy Proxy](https://www.envoyproxy.io/) and packaging it into a **Kubernetes-native API gateway** experience. Envoy Gateway integrates cleanly with Kubernetes through standard resources like `Gateway`, `HTTPRoute`, and `GatewayClass`, so teams can configure traffic and security policies declaratively—no complex Envoy configuration required.
+
+## What Is Envoy Gateway?
+
+At its core, Envoy Gateway is an open-source project that uses Envoy Proxy to implement the Kubernetes Gateway API. It acts as a full-featured, Kubernetes-native API gateway, providing out-of-the-box support for essential functions such as:
+
+- **Traffic Management**: Advanced routing, traffic splitting, and retries.
+- **Security**: TLS termination, authentication, and authorization policies.
+- **Observability**: Rich metrics, logs, and traces for monitoring traffic.
+- **Extensibility**: Support for custom filters to inject your own logic.
+
+In short, it’s simple for developers, powerful for platform engineers, and ready for production at scale.
+
 
 ## Prerequisites