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Customer Segmentation Project

This project aims to analyze and segment customers using Machine Learning algorithms to understand their behavior and improve marketing strategies.

πŸš€ Overview

This project is built using Python to analyze customer data and apply the K-Means Clustering algorithm to categorize customers into segments based on their purchasing characteristics.

πŸ›  Technologies Used

  • Python: The core programming language.
  • Pandas & NumPy: For data manipulation and analysis.
  • Scikit-learn: For implementing machine learning algorithms.
  • Streamlit: For creating an interactive project dashboard.

πŸ“‚ Project Structure

  • data/: Contains the dataset used for analysis.
  • app.py: The code for the interactive Streamlit interface.
  • customer_clustering.py: The code for building and training the model.
  • requirements.txt: The dependencies required to run the project.

πŸ“Š Results

The model identified [enter number of clusters, e.g., 5] customer segments, which helps in targeting each group with appropriate offers.

πŸ’‘ How to Run the Project?

  1. Clone the repository:
   git clone [https://github.com/alimohmedelsaid26-cell/Customer-Segmentation.git](https://github.com/alimohmedelsaid26-cell/Customer-Segmentation.git)

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