AtliQ Hardware has experienced rapid growth in recent years and has embarked on its first-ever data analytics implementation using Power BI to gain a competitive edge and make data-driven decisions. This project addresses key questions from stakeholders across finance, sales, marketing, and supply chain departments, enabling the company to make informed strategic decisions and outperform competitors.
Tech Stack
- SQL
- Power BI Desktop
- Excel
- DAX Language
- DAX Studio (for report optimization)
- Calculated columns and DAX measures for precise data insights
- Effective data modeling using the Snowflake schema for optimal performance
- Dynamic titles and KPI indicators for better visualization
- Data validation techniques to ensure accuracy
- Use of bookmarks, page navigation with buttons, and conditional formatting to enhance report interaction
- Automatic data refresh through Power BI service with personal gateway setup
- Collaboration via Power BI service (workspaces, access permissions)
- Creating dynamic dashboards based on stakeholder requirements
- Optimizing reports for large datasets
- Using advanced DAX functions like DIVIDE to avoid errors
- Custom date table creation using M language
- Implementing Power BI App for end-user interaction
- Gross Price, Pre- and Post-Invoice Deductions, Net Sales, Gross Margin, Net Profit
- Year-to-Date (YTD), Year-to-Go (YTG) metrics
- Key business channels: Retailers, Direct Sales, Distributors
- This Power BI dashboard empowers AtliQ Hardware's management to make data-backed decisions, answering various "why" questions related to finance, operations, and overall business performance.
- By leveraging real-time data and analytics, the company can make proactive choices to sustain its market position.