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2024 NUS Summer Workshop Big Data Analytics and Visualization

Project Name

Ring Division: Investment Analysis of Beijing Real Estate

Project Overview

In this project, our team conducted an in-depth data analysis and investment strategy study based on 400,000 Beijing real estate transaction records. We aimed to identify key factors influencing housing prices and provide ring-based investment recommendations to guide corporate investment decisions in Beijing's real estate market.

Technical Implementation

Data Preprocessing & Cleaning

  • Used Excel for data cleaning (format conversion, outlier removal, deduplication).

  • Augmented data by web scraping with Python, converting geographic coordinates to WGS 84, and storing results in Excel.

Geospatial Analysis & Visualization

  • Loaded global map data via GeoPandas, filtered for Beijing, and rendered district-level housing distributions using Shapefiles.

  • Calculated average followers per district and generated interactive visualizations in Tableau.

  • Innovatively calculated ring areas (3rd Ring, 4th Ring, etc.) using C++, then mapped them with Python/Pandas.

Investment Insights & Strategy

  • Ring-based segmentation: Analyzed price drivers in 4 zones (Inside 3rd Ring, 3rd–4th Ring, 4th–5th Ring, Beyond 5th Ring).

  • Regression analysis: Evaluated impacts of factors like construction year, transaction date, area, subway proximity, elevator availability, and "Five-Year Property Policy".

  • Key finding: Followers count had low variance and was not a reliable investment indicator; prioritized location-centric metrics.

Outcomes & Impact

  • Delivered interactive Tableau dashboards with heatmaps, trend analyses, and ring-wise comparisons.

  • Proposed targeted investment strategies for each ring zone, supported by statistical evidence.

  • Provided actionable insights for corporate investment portfolios, optimizing risk/return trade-offs.

中文版

项目要求

将团队设想为数据分析师,从近40万条北京房产交易数据中挖掘值得探讨的问题和现象。依次列出一级问题、二级问题和三级问题,从这些问题出发,找出投资北京房地产的正确方式,并尝试说服投资北京房地产的上市公司按照我们的建议进行投资。(具体项目要求见根目录下的Project.pdf)

每条房产记录包含众多属性,包括但不限于:房屋建造时间、交易时间、经纬度坐标、每平米价格、总价格、房间数量、总面积、是否临近地铁、是否有电梯、楼层、是否符合五年产权政策、关注人数等。

分析过程

第一阶段:

为帮助更多人找到合适的房子,我们尝试从关注人数(followers)入手。然而,分析发现关注人数的极差和方差均较小,这不利于房地产投资分析。我们推测,人们往往会关注自己能买得起的房子以及渴望购买的房子,因此,关注人数并不能很好地反映市场情况。

第二阶段:

讨论不同环区域的价格影响因素。由于团队中有成员熟悉北京,意识到不同环区域之间存在显著差异,因此将数据分为3环内、3到4环、4到5环和5环外四个区域进行分析。这种分区符合人们的购房思路。

为了更清晰地展示各个影响因素在不同环区域中的影响程度,我们的分工是每个人分析几个属性作为自变量,研究这些自变量对房价的影响,而不是按环区域进行分工。

最终,经过结论的整合与汇总,我们为不同环区域的投资分别提出了相应建议,并针对全市的共性特点提出了针对北京房地产投资的总体建议。(详细的结论和成果见submit文件夹和根目录下的Poster.png)

此处仅展示最终数据大屏的结果:

image-20241019205426720

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2024 NUS Summer Workshop Big Data Analytics and Visualizations Project

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