AI-Powered Neuro-Marketing Platform
Live Deployment: izri.vercel.app
IZRI is bringing the laboratory to the laptop. We are building the world’s first accessible, In-Silico Neuromarketing platform, democratizing neural consumer insights for mid-market agencies and UX designers.
Founder: Ikram Bekkaoui (Computer Science Engineer | 2x EIT Health Hackathon Winner)
Sector: MedTech / B2B SaaS | Location: Rabat, Morocco
Traditional neuromarketing (fMRI and EEG testing) is the gold standard for understanding subconscious consumer behavior. However, it is fundamentally broken for 99% of businesses. Renting fMRI machines and organizing clinical trials costs upwards of $50,000 to $100,000 per campaign and takes months to execute. Because of this, clinical-grade consumer insights are strictly gatekept by billion-dollar corporations.
IZRI replaces the physical MRI machine with Artificial Intelligence. Our B2B SaaS platform allows marketing teams to upload video campaigns directly to our web dashboard. Using state-of-the-art foundation models, IZRI simulates the predicted human neural response to the media and maps the data onto a highly interactive 3D WebGL brain model. Clients receive real-time, actionable insights on visual attention, cognitive load, and emotional resonance in minutes, for a fraction of the cost.
IZRI is currently in the MVP phase, built on a robust, modern technology stack separated into scalable microservices:
- Frontend (React / TypeScript): Features a custom React-Three-Fiber visualization engine delivering complex, interactive 3D brain rendering directly in the browser.
- Backend (Python / FastAPI): A high-performance architecture capable of processing heavy media files and managing data streams.
- AI Core & Infrastructure: Integration with advanced, open-weights predictive neural models (Tribe V2), leveraging a live RunPod GPU pipeline for rapid, cost-effective inference.
IZRI sits at the intersection of two exploding industries:
- Global Neuromarketing Market: Valued at $1.83B in 2024 (9% CAGR).
- Emotion AI Market: Valued at $3.7B in 2024, projected to reach over $28B by 2033 (22% CAGR).
As digital advertising costs skyrocket, brands are desperate to predict emotional resonance before spending their ad budgets. IZRI targets the massively underserved "middle market"—independent marketing agencies, UX/UI design firms, and e-commerce brands currently priced out of physical clinical trials.
IZRI operates as a high-margin B2B SaaS platform with a tiered pricing model designed to capture both boutique agencies and large enterprises:
- Pay-Per-Analysis (Self-Serve - $99/video): Perfect for small e-commerce brands needing immediate ROI data on TikTok/Instagram ads.
- Pro Subscription ($499/month): Includes up to 10 campaign analyses, detailed historical dashboards, and demographic comparisons. Targeted at mid-sized ad agencies.
- Enterprise API (Custom Pricing $2,000+/month): Allows massive corporations to plug our AI engine directly into their internal UX testing software.
Because our cloud GPU inference cost is less than $1.50 per video, IZRI operates at an 85%+ gross margin, allowing for rapid scaling and high profitability.
To run the IZRI MVP locally, you will need to start both the Python backend and the TypeScript frontend.
cd backend
python -m venv venv
source venv/bin/activate # On Windows use `venv\Scripts\activate`
pip install -r requirements.txt
uvicorn main:app --reload