feat(site): bilingual static routes and homepage v2 content (#1191, #1192)

site/public/robots.txt

@@ -65,10 +65,12 @@ Disallow: /
 User-agent: Meta-ExternalAgent
 Disallow: /
 
-# Undeclared bulk crawlers
+# ByteDance crawler — allowed: it powers Doubao search (a major CN AI search surface)
+# and does not separate retrieval from training, so blocking it drops us from CN AI search.
 User-agent: Bytespider
-Disallow: /
+Allow: /
 
+# Undeclared bulk crawlers
 User-agent: PetalBot
 Disallow: /
 

site/public/sitemap.xml

@@ -1,9 +1,22 @@
 <?xml version="1.0" encoding="UTF-8"?>
-<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
+<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
+        xmlns:xhtml="http://www.w3.org/1999/xhtml">
   <url>
     <loc>https://pawwork.ai/</loc>
-    <lastmod>2026-06-05</lastmod>
+    <xhtml:link rel="alternate" hreflang="en" href="https://pawwork.ai/" />
+    <xhtml:link rel="alternate" hreflang="zh-CN" href="https://pawwork.ai/zh-CN/" />
+    <xhtml:link rel="alternate" hreflang="x-default" href="https://pawwork.ai/" />
+    <lastmod>2026-06-06</lastmod>
     <changefreq>weekly</changefreq>
     <priority>1.0</priority>
   </url>
+  <url>
+    <loc>https://pawwork.ai/zh-CN/</loc>
+    <xhtml:link rel="alternate" hreflang="en" href="https://pawwork.ai/" />
+    <xhtml:link rel="alternate" hreflang="zh-CN" href="https://pawwork.ai/zh-CN/" />
+    <xhtml:link rel="alternate" hreflang="x-default" href="https://pawwork.ai/" />
+    <lastmod>2026-06-06</lastmod>
+    <changefreq>weekly</changefreq>
+    <priority>0.9</priority>
+  </url>
 </urlset>

site/src/i18n.ts

@@ -1,7 +1,8 @@
-// EN/CN copy dictionary: single source of truth.
-// The server renders EN on first paint (basic SEO); the client swaps to the
-// chosen language. Values carry a few inline tags (<b> <span> <u> <br>) and are
-// injected as HTML.
+// EN/CN copy dictionary: single source of truth for both language pages.
+// Each language renders as its own static page (/ and /zh-CN/) — the server
+// renders the full localized HTML at build time, there is no client-side
+// language swap. Values carry a few inline tags (<b> <span> <u>) injected as
+// HTML via set:html, so keep markup balanced and escape bare ampersands.
 
 export type Lang = "en" | "cn";
 
@@ -10,9 +11,10 @@ export type Dict = Record<string, string>;
 export const I18N: Record<Lang, Dict> = {
   en: {
     title: "PawWork — Real work, done on your desktop",
+    desc: "Free, open-source AI desktop app for macOS and Windows. No terminal, no API key, no paid plan — open PawWork, choose a folder, and ask in plain language.",
     brand: "PawWork",
     "nav.feat": "What it does",
-    tag: "Open-source · Free to use",
+    tag: "Open-source, free to use",
     h1: 'Real work, done on your <span class="o">desktop</span>',
     sub: "<b>No terminal. No API key. No paid plan.</b> Open PawWork, choose a folder, and ask in plain language.",
     "dl.mac.t": "Download for macOS",
@@ -21,9 +23,9 @@ export const I18N: Record<Lang, Dict> = {
     "dl.intel.s": "Intel",
     "dl.win.t": "Windows",
     "dl.win.s": "x64",
-    gh2: "On GitHub? <u>Grab the latest release →</u>",
+    gh2: "On GitHub? <u>Grab the latest release</u>",
     wnote:
-      '<b>Windows:</b> If SmartScreen shows a warning on first launch, click "More info" → "Run anyway". The macOS build is signed and notarized — just open and go.',
+      '<b>Windows:</b> If SmartScreen shows a warning on first launch, click "More info", then "Run anyway". The macOS build is signed and notarized — just open and go.',
     shotnote: "Illustration, not a screenshot",
     "mock.title": "PawWork — new task",
     "mock.you": "Turn these 12 invoices into a spreadsheet I can review.",
@@ -32,31 +34,79 @@ export const I18N: Record<Lang, Dict> = {
     "mock.s2": "Extracted vendor, date, total",
     "mock.s3": "Building spreadsheet…",
     "mock.rd": "ready to review",
-    "feat.h2": "What PawWork does",
-    "cap1.h": "Documents & data",
-    "cap1.p": "Extract invoice fields into a spreadsheet, generate a CSV summary, merge multiple PDFs.",
-    "cap2.h": "Research & writing",
-    "cap2.p": "Search the web, compare multiple pages and compile a memo, turn rough notes into a clean draft.",
-    "cap3.h": "Code & technical",
-    "cap3.p": "Understand a codebase, review a pull request, debug issues using logs and source code.",
-    foot: "Apache-2.0 · Built on OpenCode",
+    "def.d1": '<b>PawWork</b> is a <span class="o">free, open-source desktop AI agent</span> for macOS and Windows.',
+    "def.d2": "An open alternative to Codex App and Claude Desktop (Cowork) — for everyday work, not just browser chat or IDE coding.",
+    "can.h": "See what it ships",
+    "can.hint": "Real outputs from plain-language tasks, across files, the web, and code.",
+    "t1.lab": "12 invoices into one spreadsheet",
+    "t1.h1": "Vendor",
+    "t1.h2": "Date",
+    "t1.h3": "Total",
+    "t1.foot": "+ 9 more rows, exported to invoices.xlsx",
+    "t4.lab": "Office files, handled locally",
+    "t4.badge": "Read &amp; edit on your machine via bundled OfficeCLI",
+    "t2.lab": "Research into a decision memo",
+    "t2.mt": "Vendor comparison",
+    "t2.l1": "18% lower quote, same SLA tier.",
+    "t2.l2": "Cheapest, but slow support response.",
+    "t2.pt": "Recommendation: Globex, on price and support",
+    "t3.lab": "Review a PR, flag the risks",
+    "t3.rh": "PR #214, 7 files changed",
+    "t3.f1a": "Unbounded retry loop in",
+    "t3.f1b": "— can hammer the API.",
+    "t3.f2a": "Missing null check in",
+    "t3.f2b": "— minor.",
+    "m.h": "Your models, your accounts",
+    "m.num": "model providers supported",
+    "m.lead":
+      "<b>Start free</b> with the built-in OpenCode Zen plan and web search. Or connect your own: API keys, ChatGPT OAuth, OpenAI-compatible, and local models.",
+    "m.search": "Search models",
+    "m.zen": "Free, web search included",
+    "m.free": "FREE",
+    "m.foot": "GLM, Ollama, LM Studio, and 70+ more",
+    "c.h": "How PawWork compares",
+    "c.hint": "Next to Codex App and Claude Desktop (Cowork).",
+    "c.claude": "Claude Desktop",
+    "c.r1": "Open-source",
+    "c.r2": "Bring your own key",
+    "c.r2pw": "75+ providers",
+    "c.r2cx": "OpenAI only",
+    "c.r2cl": "Anthropic only",
+    "c.r4": "Free, no subscription",
+    "c.r4cx": "Limited",
+    "c.r4cl": "Pro $20/mo",
+    "c.r5": "Local models",
+    "c.r5cx": "CLI only",
+    "c.r5cl": "Via gateway",
+    "c.r6": "Office files",
+    yes: "Yes",
+    no: "No",
+    "g.h": "Get PawWork",
+    "g.sub": "<b>Free and open-source.</b> Download for macOS or Windows and start in minutes.",
+    "g.mac": "<b>macOS</b> — Apple Silicon and Intel, signed and notarized.",
+    "g.win": "<b>Windows</b> — x64, currently unsigned installer, so SmartScreen may appear on first launch.",
+    "g.privacy":
+      "<b>Your files stay on your machine.</b> You choose the workspace, review every action before it runs, and the code is open-source and auditable.",
+    "f.readme": "README",
+    foot: "Apache-2.0, built on OpenCode",
   },
   cn: {
     title: "爪印 — 真能干活，跑在你电脑上",
+    desc: "免费开源的桌面 AI 工作助手，支持 macOS 和 Windows。不用终端、不用 API key、不用付费。打开爪印，选个文件夹，说一声就行。",
     brand: "爪印",
     "nav.feat": "功能",
-    tag: "开源 · 下载即用",
-    h1: '<span class="o">真能干活</span>，<br>跑在你电脑上',
-    sub: "<b>不用终端，不用 API key，不用付费。</b>打开爪印，选个文件夹，直接告诉它你要什么。",
+    tag: "开源，下载即用",
+    h1: '真能<span class="o">干活</span>，跑在你电脑上',
+    sub: "<b>不用终端，不用 API key，不用付费。</b>打开爪印，选个文件夹，说一声就行。",
     "dl.mac.t": "下载 macOS 版",
     "dl.mac.s": "Apple 芯片",
     "dl.intel.t": "macOS",
     "dl.intel.s": "Intel",
     "dl.win.t": "Windows",
     "dl.win.s": "x64",
-    gh2: "有 GitHub？<u>去 Releases 下最新版 →</u>",
+    gh2: "有 GitHub？<u>去 Releases 下载最新版</u>",
     wnote:
-      "<b>Windows 用户</b>首次打开时如果弹出 SmartScreen 提示，点「更多信息」→「仍要运行」。macOS 版已签名公证，不会出现此提示。",
+      "<b>Windows 用户</b>首次打开时如果弹出 SmartScreen 提示，点「更多信息」，再点「仍要运行」。macOS 版已签名公证，不会出现此提示。",
     shotnote: "示意，非实拍",
     "mock.title": "爪印 — 新任务",
     "mock.you": "帮我把这 12 张发票整理成一张表格，方便逐笔核对。",
@@ -65,13 +115,59 @@ export const I18N: Record<Lang, Dict> = {
     "mock.s2": "抽出供应商、日期、金额",
     "mock.s3": "正在生成表格…",
     "mock.rd": "待核对",
-    "feat.h2": "爪印能做什么",
-    "cap1.h": "文档与数据",
-    "cap1.p": "从发票提取信息填入表格、为 CSV 生成摘要、合并多个 PDF。",
-    "cap2.h": "研究与写作",
-    "cap2.p": "上网查资料、对比多篇网页整理成备忘、把零散笔记写成一篇稿子。",
-    "cap3.h": "代码与技术",
-    "cap3.p": "理解一个项目、review 他人的 PR、根据日志和源码定位错误。",
-    foot: "Apache-2.0 · 基于 OpenCode",
+    "def.d1": '<b>爪印</b>是一款<span class="o">免费、开源的桌面 AI agent</span>，支持 macOS 和 Windows。',
+    "def.d2": "Codex App 和 Claude Desktop（Cowork）的开源替代，为日常工作设计，不止是聊天或写代码的工具。",
+    "can.h": "看看它能做什么",
+    "can.hint": "用大白话说一声，文件、网页、代码，直接出结果。",
+    "t1.lab": "12 张发票，变成一张表",
+    "t1.h1": "供应商",
+    "t1.h2": "日期",
+    "t1.h3": "金额",
+    "t1.foot": "还有 9 行，已导出 invoices.xlsx",
+    "t4.lab": "Office 文件，本地处理",
+    "t4.badge": "通过内置 OfficeCLI 在你电脑上读写",
+    "t2.lab": "调研写成一份决策备忘",
+    "t2.mt": "供应商对比",
+    "t2.l1": "报价低 18%，SLA 同档。",
+    "t2.l2": "最便宜，但支持响应慢。",
+    "t2.pt": "建议：选 Globex，价格和支持更好",
+    "t3.lab": "review PR，标出风险",
+    "t3.rh": "PR #214，改了 7 个文件",
+    "t3.f1a": "",
+    "t3.f1b": "存在无限重试循环，可能把 API 打爆。",
+    "t3.f2a": "",
+    "t3.f2b": "缺空值检查，是次要问题。",
+    "m.h": "你的模型，你的账号",
+    "m.num": "家模型供应商",
+    "m.lead":
+      "<b>免费就能用</b>：内置 OpenCode Zen 免费版和联网搜索。想用自己的也行：API key、ChatGPT OAuth、OpenAI 兼容服务、本地模型都接得上。",
+    "m.search": "搜索模型",
+    "m.zen": "免费，含联网搜索",
+    "m.free": "免费",
+    "m.foot": "GLM、Ollama、LM Studio，还有 70+ 家",
+    "c.h": "同类对比",
+    "c.hint": "对比 Codex App 和 Claude Desktop（Cowork）。",
+    "c.claude": "Claude Desktop",
+    "c.r1": "开源",
+    "c.r2": "自带 key",
+    "c.r2pw": "75+ 家",
+    "c.r2cx": "仅 OpenAI",
+    "c.r2cl": "仅 Anthropic",
+    "c.r4": "免订阅可用",
+    "c.r4cx": "有限",
+    "c.r4cl": "需 Pro（$20/月）",
+    "c.r5": "本地模型",
+    "c.r5cx": "仅 CLI",
+    "c.r5cl": "经网关",
+    "c.r6": "Office 文件",
+    yes: "是",
+    no: "否",
+    "g.h": "下载爪印",
+    "g.sub": "<b>免费、开源。</b>下载 macOS 或 Windows 版，几分钟就能上手。",
+    "g.mac": "<b>macOS</b>，支持 Apple 芯片与 Intel，已签名公证。",
+    "g.win": "<b>Windows</b>，x64，当前为未签名安装包，首次打开可能弹出 SmartScreen。",
+    "g.privacy": "<b>文件留在你电脑上。</b>工作目录你选，每个动作执行前你都能审，代码开源、可审计。",
+    "f.readme": "说明文档",
+    foot: "Apache-2.0，基于 OpenCode",
   },
 };

site/src/layouts/Base.astro

@@ -1,26 +1,35 @@
 ---
-// Page shell: basic SEO tags in <head> plus the anti-flash theme script.
-// Language switching happens on the client; first paint renders English.
+// Page shell: head SEO/meta tags plus the anti-flash theme script.
+// Language is fixed per static route: the `lang` prop sets html lang,
+// canonical, hreflang, and og:locale. There is no client-side swap.
 import "../styles/global.css";
+import type { Lang } from "../i18n";
 
 interface Props {
   title: string;
   description: string;
+  lang?: Lang;
   image?: string;
 }
 
-const { title, description, image = "/og-image.png" } = Astro.props;
+const { title, description, lang = "en", image = "/og-image.png" } = Astro.props;
+const htmlLang = lang === "cn" ? "zh-CN" : "en";
 const canonical = new URL(Astro.url.pathname, Astro.site).href;
 const ogImage = new URL(image, Astro.site).href;
+const enUrl = new URL("/", Astro.site).href;
+const cnUrl = new URL("/zh-CN/", Astro.site).href;
 ---
 
 <!doctype html>
-<html lang="en" data-theme="light" data-lang="en">
+<html lang={htmlLang} data-theme="light" data-lang={lang}>
   <head>
     <meta charset="utf-8" />
     <meta name="viewport" content="width=device-width, initial-scale=1" />
     <link rel="icon" type="image/svg+xml" href="/app-icon.svg" />
     <link rel="canonical" href={canonical} />
+    <link rel="alternate" hreflang="en" href={enUrl} />
+    <link rel="alternate" hreflang="zh-CN" href={cnUrl} />
+    <link rel="alternate" hreflang="x-default" href={enUrl} />
     <title>{title}</title>
     <meta name="description" content={description} />
     <meta name="theme-color" content="#ff5910" />
@@ -30,6 +39,8 @@ const ogImage = new URL(image, Astro.site).href;
     <meta property="og:title" content={title} />
     <meta property="og:description" content={description} />
     <meta property="og:url" content={canonical} />
+    <meta property="og:locale" content={lang === "cn" ? "zh_CN" : "en_US"} />
+    <meta property="og:locale:alternate" content={lang === "cn" ? "en_US" : "zh_CN"} />
     <meta property="og:image" content={ogImage} />
     <meta property="og:image:width" content="1200" />
     <meta property="og:image:height" content="630" />
@@ -47,6 +58,7 @@ const ogImage = new URL(image, Astro.site).href;
       "name": "PawWork",
       "applicationCategory": "BusinessApplication",
       "operatingSystem": "macOS, Windows",
+      "inLanguage": lang === "cn" ? "zh-CN" : "en",
       "description": description,
       "url": "https://pawwork.ai",
       "downloadUrl": "https://github.com/Astro-Han/pawwork/releases/latest",