Update the Astar brand Identity

docs/getting-started.md

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 # Getting Started
 
-Astar is an interoperable blockchain platform for Polkadot and Ethereum ecosystems supporting both Wasm and EVM smart contracts. Astar provides native access to Polkadot and Ethereum through its parachain slot and Layer 2 scaling solution, while also offering bridges into other major blockchain ecosystems. Through the #Build2Earn program, Astar offers a basic income to dApp developers, and direct funding to projects through an *unstoppable grants* program.
+Astar is a web3 collective building products that bring users onchain and generate long-term value for ASTR. Operating as a multi-chain ecosystem, Astar is anchored by Astar Network, which provides governance, security, and economic alignment. Product development is guided by the Astar Stack, while ASTR serves as the ecosystem’s economic and governance token aligning product growth and onchain activity. Through this integrated approach, Astar aims to accelerate real-world adoption.
 
 ## Overview of Docs
 

docs/learn/astar.md

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 # About Astar Network
 
-[Astar Network]: https://astar.network/ 
+[Astar Network]: https://astar.network/
 
-Astar Network is Japan's most popular smart contract platform, supporting both EVM and WebAssembly (Wasm) environments, and interoperability between them using a Cross-Virtual Machine. Astar Network is friendly to all kinds of developers, and the tools and languages they already know. Backed by the shared security of Polkadot, Astar shines brilliantly on its own within a vibrant and healthy ecosystem, and in the blockchain industry overall driving international corporate adoption, and consumer interest in Web3 technologies.
+## I. A Web3 Collective
 
-## Lack of developer incentives
+Astar is a web3 collective focused on building products that bring users onchain while creating sustainable value for ASTR holders. Rather than operating as a traditional single-chain ecosystem, Astar coordinates multiple products and contributors across different blockchain networks through a unified economic and governance structure.
 
-Astar's Build2Earn system is designed to grow the network in an innovative way, while simultaneously rewarding participants and builders. It allows developers to earn incentives for building and maintaining their decentralized applications, and users to earn incentives for supporting their favorite projects, all while encouraging growth of the ecosystem overall.
+At the foundation of this collective sits Astar Network, which serves as the anchor point for governance decisions, security mechanisms, and economic coordination across the entire ecosystem. The network ensures that all activities, whether occurring on Ethereum, Base, or other integrated chains, remain connected to a common framework that benefits the broader Astar community.
 
-## Scalability
+## II. The Astar Stack
 
-Blockchains do not scale by design, mostly due to the security assurances inherent in their decentralized consensus mechanisms. If blockchains were faster, they would be less secure. There is an upper limit to the amount of data that can be stored in individual blocks, and at times of network saturation, users of typical blockchains may notice their transactions sitting unconfirmed or in a pending state for long periods of time, resulting in a poor user experience. 
+Central to Astar's vision is the Astar Stack, an integrated product system designed to transform blockchain infrastructure into accessible consumer applications.
 
-The solution to the issue, up until now, has been a patchwork of independent blockchains loosely connected by bridges - often subject to attack due to their reliance on custodial elements, with no common security standards or methods of interoperability between all. The idea of 'cross-chain', therefore, has mostly been to copy and paste a smart contract from one blockchain, to another. Projects that create real value are quickly copied and deployed elsewhere for better, or for worse, with almost no real innovation taking place overall.
+Unlike fragmented collections of separate applications, the Astar Stack functions as a unified onchain personal finance platform that makes decentralized finance practical for everyday users. The stack currently features Astar Fi, which serves as the primary hub for saving, earning, and managing digital assets with a user experience comparable to modern financial services, and Astar Guard, which provides continuous risk monitoring and safety alerts to protect users from common web3 pitfalls. These components work together seamlessly, creating an experience where users can participate in onchain finance without needing to understand the underlying technical complexity.
 
-Astar Network is changing that, and ushering in the next generation of multichain smart contracts uniquely able to utilize the best features from both EVM and WebAssembly Virtual Machines, and any number of application-specific blockchains across the broader Polkadot ecosystem. All while being future-proof.
+By prioritizing user experience, safety, and sustained engagement over pure technological sophistication, the Astar Stack addresses the fundamental challenge of bringing mainstream users into web3 while generating sustainable economic activity that flows back to the ecosystem.
 
-## Interoperability
+## III. Economic Alignment
 
-This interoperability framework, empowered by the shared security of Polkadot, allows developers to use and build smart contracts in ways they never have before. By fostering cooperation and integrations across multiple blockchains and applications, complex synergies can be developed, leading to the realization of truly innovative solutions that can't be replicated in any other environment.
+ASTR serves as the economic backbone linking all ecosystem activities together. The token functions both as a governance mechanism that allows community participation in strategic decisions and as an economic instrument that captures value generated across the product ecosystem.
 
-Many different blockchains exist, but few have interoperability as their defining feature. Welcome to Astar Network.
+This dual role creates direct alignment between network growth, product success, and token holder interests, ensuring that as Astar's products drive more users onchain, the value created returns to those who contribute to and support the ecosystem's long-term development.

docs/learn/index.md

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 # Learn
-Greetings! We are delighted to welcome you to the educational segment of the Astar Docs.
 
-Whether you're an aspiring developer or a newcomer to the world of blockchain, this section provides comprehensive insights into the inner workings of Astar network. Starting from the basics such as accounts, we delve into the intricate protocols that fuel the functionality of Astar.
+Greetings! Welcome to the educational section of the Astar Docs.
 
-To expand your knowledge about building applications or utilizing various tools on Astar, we recommend exploring the [build](/docs/build) section.
+This section introduces the fundamentals of the Astar Collective and its multi-chain ecosystem, designed to bring users onchain and generate long-term value for ASTR. Whether you are new to blockchain or exploring the Astar ecosystem as a developer, these resources provide essential knowledge about how Astar Network operates as the foundation for governance, security, and economic alignment.
+
+To deepen your understanding of building applications, integrating tools, or developing within the ecosystem, we recommend exploring the [**Build**](/docs/build) section.
 
 ## Foundations
 [Networks](/docs/learn/networks.md)