diff --git a/src/Model/PluginFamily.php b/src/Model/PluginFamily.php
index f08f64e..b9f5764 100644
--- a/src/Model/PluginFamily.php
+++ b/src/Model/PluginFamily.php
@@ -112,7 +112,23 @@ public function filter_plugins_by_activation( array $plugins, string $main_plugi
 
 				// Create unique CTA data for WP Rocket.
 				if ( 'wp-rocket/wp-rocket' === $plugin ) {
-					$url = 'https://wp-rocket.me/?utm_source=' . $wpr_referrer . '-coupon&utm_medium=plugin&utm_campaign=' . $wpr_referrer;
+					$url      = 'https://wp-rocket.me/';
+					$wpr_args = [
+						'utm_source'   => $wpr_referrer . '-coupon',
+						'utm_medium'   => 'plugin',
+						'utm_campaign' => $wpr_referrer,
+					];
+
+					if ( 'imagify' === $wpr_referrer ) {
+						$url      = 'https://wp-rocket.me/wp-rocket-for-imagify-users/';
+						$wpr_args = [
+							'utm_source'   => 'imagify',
+							'utm_medium'   => 'partners',
+							'utm_campaign' => 'imagify-benefits',
+						];
+					}
+
+					$url = add_query_arg( $wpr_args, $url );
 
 					$plugins[ $cat ]['plugins'][ $plugin ]['cta'] = [
 						'text' => __( 'Get it Now', '%domain%' ),
diff --git a/tests/Fixtures/src/Model/PluginFamily/filterPluginsByActivation.php b/tests/Fixtures/src/Model/PluginFamily/filterPluginsByActivation.php
index 0bf34af..febebc9 100644
--- a/tests/Fixtures/src/Model/PluginFamily/filterPluginsByActivation.php
+++ b/tests/Fixtures/src/Model/PluginFamily/filterPluginsByActivation.php
@@ -141,10 +141,10 @@
         ],
         'title' => 'Speed Up Your Website, Instantly',
         'desc'  => 'WP Rocket is the easiest way to make your WordPress website faster and boost your Google PageSpeed score. Get more traffic, better engagement, and higher conversions effortlessly.',
-        'link'  => 'https://wp-rocket.me/?utm_source=imagify-coupon&utm_medium=plugin&utm_campaign=imagify',
+        'link'  => 'https://wp-rocket.me/wp-rocket-for-imagify-users/?utm_source=imagify&utm_medium=partners&utm_campaign=imagify-benefits',
         'cta'   => [
             'text' => 'Get it Now',
-            'url'  => 'https://wp-rocket.me/?utm_source=imagify-coupon&utm_medium=plugin&utm_campaign=imagify'
+            'url'  => 'https://wp-rocket.me/wp-rocket-for-imagify-users/?utm_source=imagify&utm_medium=partners&utm_campaign=imagify-benefits'
         ],
     ],
     'backwpup/backwpup'                   => [