diff --git a/config.toml b/config.toml index 674e836..d9aed84 100644 --- a/config.toml +++ b/config.toml @@ -14,48 +14,47 @@ canonifyURLs = true ourvision = "display" subtitle = "" subsite = "default" + news = "publish" openGraphSiteName = "Tracking Exposed" description = "We develop free software to enable research and expert users in figuring out how algorithms shape their online perception." tagline = "We develop tools to uncover how tracking and profiling have an impact on society" - [permalinks] posts = "/news/:slug/" [menu] - [[menu.main]] - name = "About" + [[menu.main]] + name = "About us" identifier = "about" url = "/about/" weight = 10 [[menu.main]] - name = "Manifesto" - url = "/manifesto" - weight = 15 + name = "Blog" + url = "/blog" + weight = 15 - [[menu.main]] - page = "Tools" - name = "Tools" + [[menu.main]] + name = "Tools & Platforms" identifier = "tools" weight = 20 - [[menu.main]] + [[menu.main]] page = "Facebook" identifier = "facebook" parent = "tools" name= "Facebook" url = "https://facebook.tracking.exposed" weight = -180 - [[menu.main]] + [[menu.main]] page = "YouTube" parent = "tools" identifier = "youtube" name = "YouTube" url = "https://youtube.tracking.exposed" weight = -170 - [[menu.main]] + [[menu.main]] page = "PornHub" parent = "tools" identifier = "pornhub" @@ -67,7 +66,6 @@ canonifyURLs = true [[menu.main]] name = "Impact" identifier = "impact" - url = "/impact/" weight = 40 [[menu.main]] @@ -98,45 +96,49 @@ canonifyURLs = true [[menu.footer]] - page = "manifesto" - identifier = "manifesto" - name= "Manifesto" - url = "/manifesto" - weight =10 - [[menu.footer]] - page = "tools" - identifier = "tools" - name = "Tools" - url = "/connect" + identifier = "about" + name= "About Us" + url = "/about" weight = 20 [[menu.footer]] - page = "connections" - identifier = "connections" - name = "Connections" - url ="/about" - weight = 30 - [[menu.footer]] - page = "impact" - name = "Impact" - identifier = "impact" - url = "/impact" - weight = 40 - - [[menu.featured]] + identifier = "manifesto" name= "Manifesto" url = "/manifesto" - weight = -180 - pre = "/images/trex-logo.svg" - post = "Since 2016 we fight for a web that is home for many, not property of the few. πŸ’‘ Our beliefs are guiding us towards our purpose: empowering people." - [[menu.featured]] - name = "Connections " - url = "/about" - weight = -170 - pre = "/images/connect with us.svg" - post = "Who we are and who is supporting us.🎈 If you wish to get involved, feel free to reach us out, any collaboration is more than welcome." - [[menu.featured]] - name = "Impact" - url = "/impact" - weight = -160 - pre = "/images/reports.svg" - post = "Our last activities, publications and appearances, πŸ”­ from all the various project under the tracking.exposed umbrella." + weight = 10 +# [[menu.footer]] +# page = "tools" +# identifier = "tools" +# name = "Tools" +# url = "/connect" +# weight = 20 +# [[menu.footer]] +# page = "connections" +# identifier = "connections" +# name = "Connections" +# url ="/about" +# weight = 30 +# [[menu.footer]] +# page = "impact" +# name = "Impact" +# identifier = "impact" +# url = "/impact" +# weight = 40 + +# [[menu.featured]] +# name= "Manifesto" +# url = "/manifesto" +# weight = -180 +# pre = "/images/trex-logo.svg" +# post = "Since 2016 we fight for a web that is home for many, not property of the few. πŸ’‘ Our beliefs are guiding us towards our purpose: empowering people." +# [[menu.featured]] +# name = "Connections " +# url = "/about" +# weight = -170 +# pre = "/images/connect with us.svg" +# post = "Who we are and who is supporting us.🎈 If you wish to get involved, feel free to reach us out, any collaboration is more than welcome." +# [[menu.featured]] +# name = "Impact" +# url = "/impact" +# weight = -160 +# pre = "/images/reports.svg" +# post = "Our last activities, publications and appearances, πŸ”­ from all the various project under the tracking.exposed umbrella." diff --git a/content/_index.html b/content/_index.html index 8d57fb3..be9f42b 100644 --- a/content/_index.html +++ b/content/_index.html @@ -1,73 +1,195 @@ --- title: Home -date: 2019-08-09:01:21+01:00 +date: 2022-02-09:01:21+01:00 draft: false description: We operate to expose how tracking and profiting from user data had a negative impact on society, so that proper political and civil actions can be taken. + +extraCSS: "/css/homepage.css" + +description_og: "We develop tools to track back the commercial platoforms' recommentations algoritms, to enable independent analysis." +title_og: "Tracking Exposed" --- - -
-
- 
 We are a no-profit, free software project aimed to analyze evidence of algorithm personalization by enabling social media user in scraping their personalized feeds, and allow comparison among said evidence by offering privacy-preserving API, so people might finally figure out how aggressive and manipulative is the modern Internet landscape.
+
+
+
+
+
+ +
+
+
+
+ + + + scraping powers independent analysis + +
+
+
+

+ + Pioneering adversarial algorithm analysis since 2016 + +

+
+
+ +
+
+

+ Evidence driven GDPR litigations +

-
- -
-
- - - -

OUR TOOLS

- -
-
-
- - {{}} - - {{}} -{{}} - - {{}} +
+
+ + + + Join us, we're ready to scale up! + +
+
+
+ +
+ +
+
+
+
+
+

Tools for research and curious friends πŸŽ“πŸ”ŽπŸ“ˆπŸ§ 

+
+
+
+
+ These tools enable data donation, comparison, evidence collection +
+

+ Youtube, Pornhub, TikTok (in progress) +
+ Amazon, Facebook (temporarly discontinued) +

+
+
+
+
+
+ {{}} + {{}} +
+
+ {{}} + {{}} +
+
+
+
+
+
+
+
+ + +
+ +
+
+
+ + + + We don't simply talk about internet problem, also produce solutions + +
+
+
+

+ YCAI, Zuckless news, and Events Liberation +

+ +
+
+ +
+
+
+ + + + Access some dataset + +
+
+
+

+ When releasing a paper, always share the scraped data from bots πŸ€–βš™οΈ +

+
+
- + diff --git a/content/about.md b/content/about.md index 5b86469..8bfcdfb 100644 --- a/content/about.md +++ b/content/about.md @@ -4,12 +4,13 @@ date: "2021-06-01 18:00" draft: false type: fullscreen --- +



-

REACH US

+

GET IN TOUCH

info(@)tracking.exposed

@@ -28,11 +29,109 @@ type: fullscreen

-
- {{
}} +# Test for the human representation + +
+ +
+ {{}} + {{}} + {{}} + {{}} +
+ +
+ {{}} + {{}} + {{}} + {{}} +
+ +
+ {{}} + {{}} + {{}} + {{}} +
+ +
+ +
+ +# Test completed β€” name list to be embedded + +* Margaux to be here too +* ❓ Giulia Corona vs Giulia Giorgi and the blog name +* ❓ Silvia what would she do? + +
+ {{
}} {{
}} {{
}} - {{
}} {{
}} {{
}} {{
}} @@ -41,19 +140,35 @@ type: fullscreen {{
}}
- -

COMMUNITY

-
-

-

    -
  • Davide Beraldo >_ Professor at Media Studies departement, University of Amsterdam.
    • -
  • Giovanni Rossetti >_ Researcher in Media Studies.
    • -
  • Leonardo Sanna >_ Linguist, Data Analyst
    • -
-

+ + + +
+
+ 
 We are a no-profit, free software project aimed to analyze evidence of algorithm personalization by enabling social media user in scraping their personalized feeds, and allow comparison among said evidence by offering privacy-preserving API, so people might finally figure out how aggressive and manipulative is the modern Internet landscape.
+
+
+ +
+ +### ❓ Here starts the past collaborators: but there are many others, so we should find a way to add them, perhaps name / link ? + +### ❓ for example, does it matter mention their job/skills, if a link can point to their page where they explain better? + +

COMMUNITY

+
    +
  • Davide Beraldo >_ Professor at Media Studies departement, University of Amsterdam.
    • +
  • Giovanni Rossetti >_ Researcher in Media Studies.
    • +
  • Leonardo Sanna >_ Linguist, Data Analyst
    • +
+
@@ -64,6 +179,10 @@ type: fullscreen

+# TODO review the "accordion" class + +# TODO add 2022 (mozilla, rethink charity, ledger) +
diff --git a/content/achievements.md b/content/achievements.md new file mode 100644 index 0000000..dfe86f4 --- /dev/null +++ b/content/achievements.md @@ -0,0 +1,154 @@ +--- +title: ACHIEVEMENTS +subtitle: "Progress and milestones on this long term fight against surveillance capitalism" +date: 2021-09-29T15:32:40+01:00 +draft: false +extracss: "/css/informative.css" + +og_title: "Tracking Exposed Achievements" +og_description: "Methodology of algorithm analysis, surprising findings, and how to volunteer, play with data and know more TRex" +--- + +### 2022 β€” ShadowBanning Analysis + +
+
+ +
+
+
+ We explore a range of techniques to map the penalization imposed to content in TikTok. +
+
+
+
+ + Jan'22 research + +
+
+ +
+
+ + +### 2022 β€” Multiplatform Electoral monitoring + + +* a dedicated blogpost that explains what we did for French election 2022 +* (perhaps also a link to a french blogpost from Marc's blogplace?) + + + +### 2022 β€” Published in Porn Studies, analyzed the Pornhub homepage algorithm + +
+
+ +
+
+
+ The Platformization of Gender and Sexual Identities: An Algorithmic Analysis of Pornhub +
+
+
+
+ + Video & Paper + +
+
+ + Datasets + +
+
+ +### 2021 β€” YouChoose + +
+
+ +
+
+
+ YouChoose: give back control to content creator of their recommendations +
+
+
+
+ + YouChoose.AI + +
+
+ + get the extension + +
+
+ + 2 minutes video + +
+
+ +### 2021 β€” Full electoral cycle monitor in regards to Facebook interference + +* PAADC, +* explaination on how the extension get whistelabeled +* a small drawing on the observation cycle. + +### 2020 β€” Amazon algorithm analysis + +* a small summary a blogpost to explain how the tool is doing +* links to RAI + master thesis + studends output + +### 2019 β€” YouTube personalization measurement + +* perhaps a blogpost that point to the new documentationm,to the new guardoni, and explains old findings + * in search results + * in watching time + * in homepage + +### 2018 β€” Awarded with an ERC PoC + +* link to the announcement +* link to the simplysecure data donation research +* thanks to Stefania + +### 2018 β€” Proven the existence of NEQs before whistleblower's revelation + +* link to a blogpost that analyzes that +* in the same blogpost call for italian monitoring network + +### 2017 β€” to Bots or not to Bots, the first legitimized experiment with WebFoundation + +* small summary of the challenges +* links to spanish + english report +* thanks to Renata \ No newline at end of file diff --git a/content/blocks.html b/content/blocks.html new file mode 100644 index 0000000..1c7c727 --- /dev/null +++ b/content/blocks.html @@ -0,0 +1,162 @@ +--- +title: cdscsdc +date: 2022-02-09:01:21+01:00 +type: "fullscreen" +draft: false +description: We operate to expose how tracking and profiting from user data had a negative impact on society, so that proper political and civil actions can be taken. + +extraCSS: "/css/homepage.css" + +description_og: "We develop tools to track back the commercial platoforms' recommentations algoritms, to enable independent analysis." +title_og: "Tracking Exposed" +--- + +

+ We operate to expose how tracking and profiting from user data had a negative impact on society, so that proper political and civil actions can be taken. +

+ +
+ +
+ +
+ +

+ + Pioneering adversarial algorithm analysis since 2016 + +

+
+ +
+ + +

+ + Evidence driven GDPR litigations + +

+
+ +
+ + +

+ + We don't simply talk about internet problem, also produce solutions + +

+ + YCAI, Zuckless news, and Events Liberation + +
+ +
+ +
+ +
+ +
+ +
+ +
+ +

+ + When releasing a paper, always share the scraped data from bots πŸ€–βš™οΈ + +

+
+ +
+ + +

+ + Evidence driven GDPR litigations + +

+
+ +
+ + Algorithm audit as a Services + + + +

+ + black-box algorithm analysis β€” for mobile app and web platforms. + +

+
+ +
+ +
+ +
+ +
+
+
+

Tools for research and curious friends πŸŽ“πŸ”ŽπŸ“ˆπŸ§ 

+
+
+
+
+ These tools enable data donation, comparison, evidence collection +
+

+ Youtube, Pornhub, TikTok (in progress) +
+ Amazon, Facebook (temporarly discontinued) +

+
+
+ +
+
+ +
+ {{}} + {{}} +
+
+ {{}} + {{}} +
+
+ +
+ +

LAST UPDATES

+ + + diff --git a/content/blog/humanName/index.md b/content/blog/humanName/index.md new file mode 100644 index 0000000..4bd5bbd --- /dev/null +++ b/content/blog/humanName/index.md @@ -0,0 +1,27 @@ +--- +title: "Blog title post" +subtitle: "small title subtitle" +type: "monthly" +--- + +# Something in Markdown H1 + +{{}} + +## Some in H2 + +A list: +1. numered +2. incremental +3. foolproof + + +Really? +* Perhaps +* In the time when +* People would love Markdown more + + diff --git a/content/consulting.md b/content/consulting.md new file mode 100644 index 0000000..7e4c550 --- /dev/null +++ b/content/consulting.md @@ -0,0 +1,94 @@ +--- +title: Technical Offering +date: 2021-11-01T15:32:40 +draft: false +layout: 'page2' +--- + +## Tracking Exposed is a group of professional developers, researchers, and digital activist. We improve and maintain infrastructure to investigate the algorithms of: + +- YouTube +- Facebook +- TikTok +- Amazon +- PornHub + +Our tools enable audits and behavioral analyses of the different algorithms which run on these platforms. + +We can parse and systematically collect various data types that are not available through official APIs, such as: + +- Recommendations from feeds, sidebars, homepages, or auto-play +- Search results +- Sponsored content and advertisements + +There are two main ways through which we can collect data for an algorithmic experiment: + +#### Synthetic conditions + + * Automated bot accounts, which can be profiled to fit a particular demographic, political orientation or usage pattern, in order to observe the algorithmic response in a controlled environment. + +#### Real-life conditions + +* We have developed browser extensions which enable us to collect real-life data from volunteer users through data-donation campaigns. Participants can be recruited to be representative of specific groups of the population. + + +πŸ’‘ Our infrastructure is language agnostic and operational to run experiments in almost any country around the world. + + +## Who we are + +We are an informal group of professionals. We rely on a [not-for-profit organization](https://aiforensics.org/), or by other fiscal sponsor to build up partnership and support ongoing activities that might need our skills. + +Our main mission is to build free software to enable research on recommender systems and hold platforms accountable in front of users and regulators. + +Our team has more than five years of experience pioneering tools and techniques in the field of algorithmic transparency. + +Our infrastructure and methodologies have been validated in several [peer-reviewed publications,](https://tracking.exposed/publications/) and our works have received coverage on [major media outlets](http://www.marcfaddoul.com/#in-the-news). Some of our reports have been cited in a [United Nations report](https://undocs.org/pdf?symbol=en/A/73/348), a house [testimony](https://www.ischool.berkeley.edu/news/2020/hany-farid-how-disinformation-dividing-nation) and a [US Congress official letter](https://malinowski.house.gov/sites/malinowski.house.gov/files/Letter%20to%20YouTube%20--%20Malinowski_Eshoo_final_0.pdf) to YouTube's CEO. + +[Our code](https://github.com/tracking-exposed) is made available as free software, enabling anyone to scrutinize, reproduce or extend our methodologies. + +Our work is supported by grants and by consulting missions, in which we support other organizations with specific data collection needs, or extend our infrastructure with custom features tailored to their objectives. + +## Selected Use Cases + +Algorithms have become the gatekeeper of most online resources. They select what users watch, read, or buy. There are rising concerns over the tremendous power wielded by these systems, which remain nonetheless extremely opaque. + +Researchers, journalists and regulators are attempting to scrutinize these recommendation algorithms, but most investigations only rely on anecdotal evidence or inappropriate data. + +Our mission is to empower data-driven investigations, based on large independent datasets. Here are a few examples of experiments that have been run with our infrastructure. + +### Previous + +**Investigating filter-bubbles on YouTube search** + +* During the US 2020 elections, we observed how differently the YouTube search engine was behaving with right and left-leaning users searching for 'election results'. +* We found substantial differences, depicting a particularly pernicious filter-bubble: while customization is expected on recommended content, search results are widely expected by users to be 'objective'. + +**Exposing the invisible curation of news content of the Facebook feed** + +* This experiment was run in Argentina and [published](https://webfoundation.org/research/the-invisible-curation-of-content-facebooks-news-feed-and-our-information-diets/) in partnership with the World Wide Web Foundation. It measured how different news sources and stories were treated differently by the Facebook recommendation engine. + +**A longitudinal analysis on YouTube's amplification of conspiratorial content** + +* We ran an independent audit of YouTube's recommendation algorithm to verify the company's claim that they would start demoting conspiratorial content from their recommendations. +* More recently, our team carried analyses on YouTube's recommender in the context of the [COVID-19 Pandemic](https://link.springer.com/chapter/10.1007%2F978-3-030-76228-5_8). + +**Election-integrity in Europe on Facebook** + +* We aim to democratize AI transparency research including investigations into non-English content, which are often overlooked, despite being more vulnerable to exploits. We carried investigations on Facebook's algorithms during the [Dutch](https://policyreview.info/articles/news/political-advertising-exposed-tracking-facebook-ads-2021-dutch-elections/1543), [Italian](https://doi.org/10.1109/ASONAM.2018.8508659) and [French](https://medium.com/@trackingexposed/facebook-algorithm-and-impact-on-media-french-election-experiment-1-d760ed5a242f) elections. + +**Educational resource for university projects** + +* Every year, we participate at the winter school in Amsterdam University where students have the opportunity to carry an experiment on our infrastructure. Last year's focus was on Amazon, where [students looked](https://amazon.tracking.exposed/) at algorithmic price discriminations based on OS, gender or location. This year will be on TikTok. + +## Active projects + +#### Investigating political shadow-banning on TikTok and on YouTube. + +* Despite [serious concerns](https://theintercept.com/2020/03/16/tiktok-app-moderators-users-discrimination/), there have been no large scale efforts to investigate and expose whether certain types of political speech are systematically censored on the platform. + +#### Tracking advertising on kids videos on YouTube. + +#### Investigating nonconsensual user-data processing on PornHub + +#### Investigating unlawful algorithmic shift assignments for delivery workers diff --git a/content/credits.md b/content/credits.md new file mode 100644 index 0000000..450bed3 --- /dev/null +++ b/content/credits.md @@ -0,0 +1,56 @@ +--- +title: Join the experiments! +subtitle: How to volunteer, play with data and know more TRex +date: 2021-09-29T15:32:40+01:00 +draft: false +type: 'page' +extracss: "/css/join.css" + +og_title: "Join Tracking Exposed experiments" +og_description: "how to volunteer, play with data and know more TRex" +--- + + +* homepage pict: https://www.flickr.com/photos/invisible-one/36084609862/ β€” https://www.flickr.com/photos/invisible-one + +* website boxes: ajl.com + + + +## πŸ€” Why join the experiment? + + +###### To unveil toghether how Youtube influences the public perception and society. Filter bubbles exist, and we can measure them. We can't trust offical API for independent research. + + + +## πŸ₯Ί Are you collecting my data? + + +###### No, we analyze YouTube and its behaviour. If you are paranoid and nerd enough you can use our [magic bots](https://github.com/tracking-exposed/yttrex/tree/master/methodology). + + +## πŸ“… When will the next collective experiment happen? + + +###### Beginning of November: Youtube Algorithm and Climate, more info coming soon. + + +## πŸ‘©β€πŸš€ What am I supposed to do? + + +###### Get the browser extension and follow the instructions of the experiment you want to participate on. +{{}} + + +## πŸ€“ Can I see previous results? + + +###### [weTest#1](https://youtube.tracking.exposed/slides/wetest1/#slide=1) was our first collective test about Covid19 in different languages. + + + +## 🀩 I can't participate but I would like to support you! + + +###### Follow us on the mainstream antisocial networks [Nitter](https://nitter.net/search?f=tweets&q=trackingexposed) or contact us at *team [at] tracking [dot] exposed*. diff --git a/content/makhno/index.html b/content/makhno/index.html new file mode 100644 index 0000000..8bd2180 --- /dev/null +++ b/content/makhno/index.html @@ -0,0 +1,163 @@ +--- +title: "Makhno" +subtitle: "Resistance Against Automated Content Takedown" +draft: false +type: "fullscreen" + +extraCSS: "/css/makhno.css" + +og_title: "Makhno β€” mapping social media algorithmic censorship" +og_description: "A Mozilla Technology Fund sponsored project to enhance resistance against automated content takedown" +og_type: "website" +og_image: "http://tracking.exposed/images/makhno/preview.jpg" +og_url: "https://tracking.exposed/makhno" +--- + +
+ +
+

Makhno

+ +

Accepting links from: Facebook, Instagram, TikTok, YouTube.

+
+ +
+ + +
+ +
+ +
+ +

+ The goal of this project is to + expose censorship implemented by corporations and team up with those who suffer the abuses. +
+
+ Makhno is a + Mozilla sponsored prototype + + that aims at creating a new efficient tracking of content take down. Proof that collaboration among internet citizens, analysts, and activists might keep digital corporations accountable. In 2023, Makhno will likely be left as a free software library and a growing test list of pages. +
+ Makhno is a joint venture between Tracking Exposed and Hermes Center. +

+ +
+ +

+ β€” Measure censorship and algorithmic penalization on a social media platform +

+ +
+
Facebook +
0/3
+
+
Instagram +
0/3
+
+
TikTok +
0/3
+
+
YouTube +
0/3
+
+
+ +

+ β€” Talks and engage with communities that suffer unfair effects of platform takedown for political, religious, or sexual reasons. +

+

(Here list tu success case, update blogpost)

+ +

+ β€” Produce material helpful to researchers, offer them a tool to spread in their community. +

+

(Here should be linked documentation and contacts on the different form of engagement)

+ +
+ +
+ +
+ +
+
+
... and what Makhno means?
+
+
+
+
+
+
+ +
+
+
+ +
+
+
+

+ Nestor Makhno was an Anarchist at the beginning of the Russian Revolution. +
+
+ Read on + on wikipedia + β€” or watch a 5 minutes video β€” + or join the full comradery with the 15 minutes short movie. +

+
+
+ +
+ + + diff --git a/content/monthly/february-2022.md b/content/monthly/february-2022.md new file mode 100644 index 0000000..4174a40 --- /dev/null +++ b/content/monthly/february-2022.md @@ -0,0 +1,11 @@ +--- +title: February 2022 +subtitle: Guardoni executable, Pornhub paper, and Makhno! +drafts: false +date: 2022-03-01T16:16:16+01:00 +layout: monthly +--- + +https://osf.io/preprints/socarxiv/4egzu + +Online pornography, like other forms of cultural production, is increasingly subject to processes of platformization. While research has focused on the diffusion of online pornography and its broader implications, less attention has been paid to the algorithmic infrastructures through which platforms distribute and manage pornographic content, and how this might reiterate socially embedded views and perspectives. To fill this gap, we consider how Pornhub, currently the leading porn platform, establishes the gender identity of its users, and how this affects the structure of the platform and the distribution and recommendation of content within it. We collected data about 1.600 variations of Pornhub’s homepages, as well as data about 25.000 videos suggested to 10 accounts with differing self-declared gender identities. Through this data and an analysis of the signup procedure, we underline how Pornhub segments, distributes, and manages content based on the profiling of its users, increasingly following the logics of the platformization of content. Findings point to how Pornhub’s algorithmic suggestions and the structure of the platform concur to reiterate a heteronormative perspective on sexual desire, sexuality, and gender identities. diff --git a/content/monthly/january-2022.md b/content/monthly/january-2022.md new file mode 100644 index 0000000..05d31f1 --- /dev/null +++ b/content/monthly/january-2022.md @@ -0,0 +1,23 @@ +--- +title: January 2022 +subtitle: Election monitoring, YouChoose updates and our first TikTok workshop +drafts: false +date: 2022-02-02T16:16:16+01:00 +layout: monthly +--- + +January 2022 was an exciting time, as youchoose; despite being ready to launch, it underwent a revamp of the site and the offer. + +Unfortunately, the search for YouTubers to promote the initiative was unsuccessful, it's sad to report, but the YouTubers are afraid of the repercussions that installing youchoose could have on them as if google would punish them for it. Again, it's sad because, on the one hand, it's a defeatist mentality of those who, in fear of being punished by the boss, prefer the status quo. On the other, because it means they accept the dominance of the algorithms imposed by the platform. + +This is the most complex challenge for youchoose: making you imagine a different future, a future in which you can be in control of algorithms. A future where recommendations are interoperable, and you can mix them with those of the platform (should you wish, without it being a default). + +This month we have a new team member, Margeau, who works on the user research of youchoose! + +TikTok.tracking.exposed has started to be used, at least internally, as an evidence collection mechanism. A group of female students participating in the winter school at the University of Amsterdam attended a workshop organized by Salvatore and Marc. They tried different combinations of VPNs and search queries in order to test whether and how TikTok treated source IPs differently. You can watch the web slide presentation at this address or the final report on the university website. + +This, in addition to the usefulness of a test with real researchers, was significant in showing us the direction in which to develop the TikTok Observatory, a part of the project sponsored by the Mozilla Technology Fund. + +Attention to TikTok is growing rapidly. We are trying to build on the lessons learned from Facebook, YouTube, Pornhub, and Amazon to make adoption and integration as easy as possible. The goal, for now, is to target searchers, power users, and those who can integrate our code into other visualization systems. + +We have also started a new multi-platform monitoring of the election campaign! As you may know, France will be called to the polls this spring. However, national laws, which should apply to the media, only apply to the old media, and there is a need for independent analysis to support institutions starting to take measures on how to behave towards information intermediated by algorithms. \ No newline at end of file diff --git a/content/monthly/review-2021.md b/content/monthly/review-2021.md new file mode 100644 index 0000000..1181469 --- /dev/null +++ b/content/monthly/review-2021.md @@ -0,0 +1,39 @@ +--- +title: 2021 year in review +subtitle: Because the Autumn/winter update got lost so why don't summarize? +drafts: false +date: 2022-01-23T16:16:16+01:00 +layout: monthly +--- + +2021 was the first year in which we were supported with a growth direction. We are grateful for the support of the DATACTIVE team who between 2018 and 2020 allowed us to grow and be more utilised by the academy world, but the quantum leap of 2021 was a turning point in the life of the Tracking Exposed project. + +The most fortunate meeting was with Marc Faddoul, a researcher and analyst who shared experiences and passion for algorithm analysis, with a great capacity for fundraising and product design that we lacked. + +Thanks to this union we were able to allocate almost 300 thousand dollars in 2021, and start a business of growing, restructuring and maintaining projects. + +And so Salvatore Romano, Giulia Corona, who had been volunteering at TRex for years, were able to start a more stable job, Alessandro Polidoro joined at the beginning of the year, became a lawyer and followed a new part. Rodia, Andrea and Francois Marie, approached during the summer and now form a stable part of the staff. + +Now the piggy bank is also growing, diversifying the forms of support between foundations, consultancies, and donations. Let's assume that money is no longer the most pressing issue as it was in previous years: what will the project become? + + +We have been able to experiment with different directions, I will list them: +* Consulting for groups who want to hold companies accountable for their actions. In this case it means having a consulting part that supports the free software project. +* Research and development funds, i.e., foundations that sponsor NGOs for the production of public material. +* Training workshops, something we started in the academic world and which is becoming increasingly useful for people who need to understand how algorithms work. This is also a consultancy form but more oriented towards education and replicability. +* Software production that replaces centralised algorithms, which puts the power back in the hands of the invidididuals. +* Lawsuits/litigations, what was only theory is now practice: we are using the results of algorithm analysis to prove possible violations of the GDPR. other laws can also be challenged. + + +Each of these directions brings with it primary goals that take precedence over other goals, which become collateral. Maintaining parsers and extensions, improving the analysis pipeline, is part of the technological necessities we have, but it is clear that being focused on consulting, training, or development, are activities of a different nature that bring with them changes. + +In 2021 we've grown to a staff of almost 10 people, we pay ourselves the same amount of money, and there's a fair amount of autonomy in deciding what needs to be done. How this will continue will be chosen by following: + +* the opportunities that appear in front of us +* listening to the working group +* the changes that are taking place in the internet. + +The aims of the manifesto remain valid to this day, and the funding received confirms the potential of moving towards the fediverse and claiming ownership of the algorithms. + + + diff --git a/content/youchoose.ai/business.html b/content/youchoose.ai/business.html new file mode 100644 index 0000000..9893f45 --- /dev/null +++ b/content/youchoose.ai/business.html @@ -0,0 +1,674 @@ +--- +title: "YouChoose.AI business case" +subtitle: "business, competitors and opportunity analysis for youchoose" +draft: false +type: "webslides" +og_title: "YouChoose.AI business case" +og_description: "business, competitors and opportunity analysis for youchoose" +og_type: "website" +og_image: "http://youchoose.tracking.exposed/images/compare.jpg" +og_url: "https://youchoose.tracking.exposed/analysis/business" + +# extraCSS: "/css/business-case-slide.css" +extraCSS: "/css/slides.css" + +--- + +
+ +
+
+ +
+

Gain Control Back over YouTube Recommendations

+
+ +
+ + +
+

+ The algorithm is the gatekeeper of YouTube +

+ +


+ The recommendation algorithm selects most of the content which is watched on the platform.
+ Though, it is designed to maximize the interests of the company, not those of its users.

+
+ +
+ + +
+

The Concept

+
+
+
+ +

Content Creators

+

choose recommendations
on their own videos

+
+
+ +

Users

+

choose among different
recommendation models

+
+
+

+

YouChoose gives you control back over recommendations,
so they fit your best interest.

+
+ +
+ +
+

+ It only takes a browser extension +

+
+
+
+ +
+
+
+
+ +
+
+
+
+ +
+
+
+

+ Because of its colossal network effect,
it is extremely hard to entice users to move from YouTube to another service.

+

YouChoose is a light habit change,
enhancing the user experience directly on YouTube.com

+
+ +
+ + +
+

YouChoose overview


+
+ +
+
+

The familiar YouTube UI remains, and the Deep Cherise YouChoose navbar now provides users with additional recommendation options in the different tabs.

+
+ +
+ + + +
+

YouChoose overview


+
+ +
+
+

The most important is the content creator tab, which displays the recommendations provided by the YouTuber themselves. + Who else could provide more relevant related content?

+
+ +
+ + +
+

YouChoose overview


+
+ +
+

To select and order these recommendations on their own videos, YouTubers can log in the YouChoose Studio.

+
+ +
+ + +
+

YouChoose overview


+
+ +
+

The studio also gives content creators access to unique analytics on how YouTube's algorithm processes their content, + which are otherwise inaccessible.

+
+ +
+ + +
+

Competition Landscape

+

+
+
+

YouTube

+

+

Our main competitor is YouTube itself. +

+ They added some + customizability features to their algorithm over the past year. +

+ YouTube could see us as a threat to their interest and try to attack us, but they should be deterred by the current PR and regulatory context. +

+ Twitter has announced Bluesky, + a concept project to enable third-party algorithm to run on the platform. + YouTube does not seem similarly inclined, but we should follow + these developments which could become in more direct competition with YouChoose. +

+
+
+

YouTube Extensions

+

+

+ There are various browser extensions to enhance the YouTube experience. +

+ Most implement a targeted UX improvement, such as + ad-blockers, + UI modifications, + additional player controlers, or + hidding all recommendations. +

+ Some have more 1M+ users, which is encouraging, considering they have a similar approach, but different purposes which does not make them our competitors. +

+ The only other actor with a similar intention to replace YouTube recommendations is our partner + Tournesol.app, + which will be integrated into YouChoose.

+
+
+

Alternative platforms

+

+

+ Other actors try to challenge YouTube's monopoly with a different approach. +

+ These include alternative video platforms (Vimeo, PeerTube...) and content curation services (ImagoTV, RedditTV, DiggTV...). +

+ It is a different market segment, since we target users who remain on YouTube. These actors could even + become partners, as external YouChoose recommendations can help them funnel traffic onto their website. +

+
+
+
+ +
+ + +
+

Unique Value Propositions

+

+
+
+

For users

+
    +
  • +
    Choose from different recommendation models one which is best for your own taste and interest.
    +
    • +
  • +
    Super light habit change, with a simple browser extension.
    +
    • +
+
+
+

For Content Creators

+
    +
  • +
    Your content, your choice. Gain control back on what you promote.
    +
    • +
  • +
    Gain unique insights about how the YouTube algorithm treats your content.
    +
    • +
  • +
    A new way to bound and create synergies with other creators, and opportunities for smaller ones.
    +
    • +
+
+
+

For Everyone

+
    +
  • +
    Reclaim algorithmic agency and digital sovereignty
    +
    • +
  • +
    Liberate data for the public interest, and hold platforms accountable
    +
    • +
  • +
    Recommendations pointing all over the web, breaking sealed ecosytems.
    +
    • +
  • +
    A free-software tool, built by a non-profit which promotes and defends digital rights.
    +
    • +
+
+
+
+
+ +
+ +
+

User Research

+
+
+
+ +
+
+
+

Survey

+
+

+ Ran online from our website YouChoose.ai
+ 380 responses for YouTube Users
+ 60 response from YouTube Content Creators
+

+

Interviews

+

+ Semi-structured for in-depth insights
+ 5 YouTube users
+ 7 YouTubers
+

+

Volunteer Beta-Testers

+

+ 159 YouTube users
+ 19 YouTubers
+

+
+
+
+
+

This user research brought us valuable insights to validate our approach and inform feature prioritization.

+
+
+ +
+ +
+

Problems solved for Users

+

+

Users have their attention monetized by the + YouTube algorithm

+
    +
  • +

    Users are often promoted clickbait or irrelevant content

    + +

    Users reported us they want LESS ...

    +

    "Sensationnal content, which make me learn less things"
    + "Video that distract me without providing any knowledge"

    + +

    YouChoose allows to stay focus on one topic, with relevant and qualitative + recommendations

    +
    • +
  • +

    Users are locked in the YouTube ecosystem

    + +

    Users reported us they want MORE ...

    +

    51% - Articles links (news, scientific..)
    + 31% - Posts from external social media

    + +

    YouChoose recommendations feature content from all around the web, not just + youtube.com

    +
    • +
+
+
+ +
+ +
+

Problems solved for Content Creators

+

+

Content creators are frustrated to be at the mercy of + an opaque AI.

+
    +
  • +

    Content Creators have no agency over recommendations

    + +

    Content Creators reported us

    +

    75% - Have rarely or never control on the algorithm
    + 78% - Rarely or never have their contents promoted fairly

    + +

    YouChoose enables Content Creators to gain control back over + recommendations

    +
    • +
  • +

    Content Creators don't understand how the algorithm works

    + +

    Content Creators reported us

    +

    51% - Understand rarely or never how the algorithms works
    + 65% - Are inclined to ask their audience to donate data

    + +

    YouChoose enables Content Creators to analyse their algorithmic treatment + thanks to user data donations

    +
    • +
+
+ +
+
+ +
+

Problems solved for Regulators

+

+

Regulators are demanding more algorithmic transparency and market competition.

+
    +
  • +

    There is no independent data to scrutinize the platform's algorithms, + including to inform upcoming legislation

    + +

    We are in contact with several EU MP and advocacy organizations who are eager to use our data and research

    + +

    Anonymised recommendation records collected through YouChoose + provide unparalleled data sets to audit the algorithm

    +
    • +
  • +

    Current algorithmic monopolies prevent competition and are a threat to digital sovereignty

    + +

    The DSA and DMA currently drafted at the EU will promote algorithmic choice, YouChoose + has been cited + as example in advocacy letters.

    + +

    YouChoose is the first algorithmic platform which will enable third party recommendation systems

    +
    • +
+
+ +
+ + +
+

Value Chain Positioning

+
+
+

YouTube


+

Adversarial Interoperability: we plug ourselves onto YouTube, without seeking approval. + Our technology does not rely on any API or service which YouTube could easily shut down to defeat us. +

+ Context of antitrust scrutiny: The current regulatory and public opinion context is highly + in our favour and should deter YouTube from attacking us, which would also provide us with beneficial visibility.

+
+
+

Content Creators

+
+

YouTubers are essential to our growth strategy.

+ Since they benefit from having their viewers on YouChoose, + they are naturally encouraged to promote it directly to their audience. + We bet on this organic virality to spread the tool.

+ + +
+
+

Civil Society


+

We are digital rights advocates. + As a non-profit, we can receive grants and donations, as well as contributions from volunteers. +

+ By collecting unique data insights into YouTube's algorithm, we also provide a service to researchers + and regulators, from whom we can expect to be supported. +

+ Being interoperable to external algorithm, we can also open a new market for third-party developers, like Touresol. + If we empower their development, they will be allies. +

+
+
+
+ + +
+ + +
+

Market Segmentation

+


+

2.3 billions YouTube users worldwide

+
    +
  • +

    Digital Rights proponents

    +

    Users who care about privacy, user agency or algorithmic transparency

    +
    • +
  • +

    Heavy Consumers

    +

    Power YouTube users who dig a lot of content

    +
    • +
  • +

    Non-english users

    +

    Users for whom recommendations are less relevant and less moderated

    +
    • +
+

+

37 millions YouTube channels

+
    +
  • +

    Activists

    +

    Creators who see YouChoose as a political statement aligned with their positions

    +
    • +
  • +

    Science and Technology

    +

    Creators who can talk about the algorithm spontaneously

    +
    • +
  • +

    Smaller YouTubers

    +

    Creators who do not benefit from YouTube's recommendations

    +
    • +
+

+ +
+ +
+

Roadmap

+
+
+ +
+
+ +
+ + +
+

Finances and Business Model

+
+
+



+
+ +
+
+
+

YouChoose is developed and maintained by a non-profit sustained by grants and donations.

+

We already secured enough funding to maintain and develop YouChoose for the year ahead. + After it gets traction, new opportunities should enable us to scale up.

+

Additionally, a more self-sustained business model could be developed with + sponsored recommendations

+
+
+ +
+ + +
+

Sponsored Recommendations

+

+

When YouChoose has enough traction, sponsored recommendations can provide a lucrative business model.


+
+
+

Selling Points

+
+

Funnel traffic from YouTube,
 + and keep users onto the client's website.

+ Highly qualified audience,
 + already interested in client's content

+ Native ad format,
 + alike a standard YouTube recommendation

+
+

β†’ Increased willingness to pay VS standard ads

+
+ +
+

Customer Profiles

+

YouTube Competitors and video platforms

+
Netflix, TikTok, Reels, Dailymotion, Vimeo, Imago...
+ +

Media Outlets with strong YouTube presence

+
Arte.tv, BBC, RedBull TV...
+
+
+
+ +
+ +
+

The Founders

+
+
+
+

CEO

+ +

Marc Faddoul is a transdisiplinary AI researcher. + He worked on algorithmic design in academia (UC Berkeley), big tech (Facebook AI) and start-up environments (Bloom, Jalgos). + His research has been featured in various media, including the New York Times, le Monde, and a O'Reilly book. + Marc holds an engineering degree and MS in Data Science from TΓ©lΓ©com Paris, and a MS in Information Management from UC Berkeley.

+
+
+

CTO

+ +

Claudio Agosti is a senior technologist and self-taught developer. + He has 20 years of experience building free-software, including as a leading contributor to GlobalLeaks. + He has been a pioneer of privacy activism, and is regularly invited to speak at major internet conferences. + He is the founder of Tracking.Exposed, a free-software infrastructure to investigate influential recommendation systems.

+
+
+ +
+ +
+

The Core Team

+
+
+
+

Lead Dev

+ +

Andrea Ascari is an experienced full-stack developer, leading the extension development.

+
+
+

PM & Dev

+ +

François-Marie de Jouvancel is an experienced developer and product manager. He holds master degrees from Polytechnique and HEC.

+
+
+

Designer

+ +

Giulia Corona is a communication designer and data analyst. She holds a master degree from the university of Milan.

+
+
+

User Research

+ +

Salvatore Romano is a researcher who holds a master degree in social psychology from the university of Padova.

+
+
+


+

Part-time contributors


+

YouTuber Outreach - Silvia Semenzin introduces the project to content creators.

+

Legal - Alessandro Polidoro provides legal advice and drafts the privacy policies.

+
+ + +
+
+

Our Advisors

+
+
+
+ +

Primavera de Filippi is a technologist and legal scholar, researcher at the CNRS and Harvard Berkman Center. She oversees the governance and peer community.

+
+
+ +

Niloufar Salehiis an Assistant Professor at the School of Information at UC, Berkeley. She carries research in participatory design and human-centered AI.

+
+
+ +

Dyne is a non-profit free software foundry with almost 20 years of expertise. Dyne is helping us through Ledger to implement cutting-edge privacy standards.

+
+
+ +

Bluemorpho combines business, sectorial and technical expertise in deep tech. Bluemorpho advises us through Ledger to refine our strategy and market fit.

+
+
+



+

This project has received funding from the European Union’s Horizon 2020 research and innovation
programme within the framework of the LEDGER Project funded under grant agreement No 825268

+
+
+
+
+ +
+
+ +
+
+
+
+
+ + +
+
+

The Organization

+
+
+ +
+
+

+ +
+
+

+

+ YouChoose is developed by the collective Tracking.Exposed, + and hosted by the non-profit organization AI Forensics. +

+ We are trans-European (mainly based in Italy and France). Our mission is to empower users and defend their digital rights. +

+ Most of our other projects concern investigations into the recommendation systems of the main platforms (YouTube, TikTok, Facebook, Amazon, PornHub...), which creates positive synergies with YouChoose. +

+
+
+ + +
+ +
+
+ +
+


+

To learn more or support us, visit YouChoose.ai

+
+
+ + \ No newline at end of file diff --git a/content/youchoose.ai/demo.html b/content/youchoose.ai/demo.html new file mode 100644 index 0000000..d888a1e --- /dev/null +++ b/content/youchoose.ai/demo.html @@ -0,0 +1,108 @@ +--- +title: "YouChoose.AI Demo" +subtitle: "Project Demo" +draft: false +type: "webslides" +og_title: "YouChoose.AI project Demo" +og_description: "The idea" +og_type: "website" +og_image: "http://youchoose.tracking.exposed/images/compare.jpg" +og_url: "https://youchoose.tracking.exposed/analysis/pitch" + +# extraCSS: "/css/business-case-slide.css" +extraCSS: "/css/slides.css" + +--- + + +
+ +
+
+ +
+

Gain Control Back over YouTube Recommendations

+
+ +
+ + +
+

+ The algorithm is the gatekeeper of YouTube. +

+
+
+ +
+
+

But it is designed to maximize profits, not your best interest.

+
+ +
+ + +
+

YouChoose.ai

+

+

Gain back control over YouTube recommendations

+

+
+
+ +

Content Creators

+

choose recommendations on their own videos

+
+
+ +

Users

+

choose their recommendation model

+
+
+
+ + +
+
+

The vision:

+
+

A platform to end algorithmic monopolies

+

+
+ +
+
+
+ + +
+ +
+
+ +
+


+

To learn more or support us, visit YouChoose.ai

+
+
+ + + diff --git a/content/youchoose.ai/pitch.html b/content/youchoose.ai/pitch.html new file mode 100644 index 0000000..ee269c1 --- /dev/null +++ b/content/youchoose.ai/pitch.html @@ -0,0 +1,311 @@ +--- +title: "YouChoose.AI Pitch" +subtitle: "Project Pitch" +draft: false +type: "webslides" +og_title: "YouChoose.AI project pitch" +og_description: "A 1 minute tour of YouChoose" +og_type: "website" +og_image: "http://youchoose.tracking.exposed/images/compare.jpg" +og_url: "https://youchoose.tracking.exposed/analysis/pitch" + +# extraCSS: "/css/business-case-slide.css" +extraCSS: "/css/slides.css" + +--- + + +
+ +
+
+ +
+

Gain Control Back over YouTube Recommendations

+
+ +
+ + +
+

+ The algorithm is the gatekeeper of YouTube. +

+
+
+ +
+
+
+ +
+ + +
+

YouChoose.ai

+

+

Gain back control over YouTube recommendations

+

+
+
+ +

Content Creators

+

choose recommendations on their own videos

+
+
+ +

Users

+

choose their recommendation model

+
+
+
+ + +
+ + +
+

We know it's hard to leave YouTube

+

So we decided to make it better, with a simple browser extension.

+
+
+
+ +
+
+
+
+ +
+
+
+
+ +
+
+
+
+ + + +
+ + +
+

You still can use YouTube as you are used to

+
+
+ +
+
+ + +
+ + +
+

Recommendations from content creators appear in the sidebar

+
+
+ +
+
+ + + +
+ + +
+

Content Creators have a studio to edit their recommendations

+
+
+ +
+
+ +
+ + +
+

Get unique personal analytics about YouTube's AI

+
+
+ +
+
+ + +
+ + +
+
+
+ +

Content Creators

+
+
+

Mutual benefit

+ +
+
+ +

Users

+
+

+
+

Key Strategy:

+

+

Rely on content creators to promote YouChoose

+
+ + + + +
+
+

The vision:

+
+

A platform to end algorithmic monopolies

+

+
+ +
+
+ + +
+
+

We are a non-profit. We build user empowering free-software and defend digital sovereignty

+
+
+
+

CEO

+ +

Marc Faddoul

+
+
+

CTO

+ +

Claudio Agosti

+
+
+

Lead Dev

+ +

Andrea Ascari

+
+
+

PM & Dev

+ +

François-Marie de Jouvancel

+
+
+
+
+

Designer

+ +

Giulia Corona

+
+
+

UX Researcher

+ +

Salvatore Romano

+
+
+

Advisor

+ +

Dr. Primavera de Filippi

+
+
+

Advisor

+ +

Prof. Niloufar Salehi

+
+

YouTuber Outreach - Silvia Semenzin

+

Legal - Alessandro Polidoro

+
+
+
+ + +
+ +
+
+ +
+


+

To learn more or support us, visit YouChoose.ai

+
+
+ + + + + diff --git a/content/youchoose.ai/surveyResults.html b/content/youchoose.ai/surveyResults.html new file mode 100644 index 0000000..0d2cc96 --- /dev/null +++ b/content/youchoose.ai/surveyResults.html @@ -0,0 +1,394 @@ +--- +title: "User Research Report" +subtitle: "Slides with the main results" +draft: false +type: "webslides" +og_title: "YouChoose.AI User Research" +og_description: "Suggestion made by Users and Content Creators during the developing phase" +og_type: "website" +og_image: "http://youchoose.tracking.exposed/images/compare.jpg" +og_url: "https://youchoose.tracking.exposed/analysis/business" + +# extraCSS: "/css/business-case-slide.css" +extraCSS: "/css/slides.css" + +--- + +
+ +
+
+ +
+

User Research Report

+
+
+ + +
+ +
+

User Research

+
+
+
+ +
+
+
+

Survey

+
+

+ Ran online from our website YouChoose.ai
+ ~ 400 responses for YouTube Users
+ ~ 60 response from YouTube Content Creators
+ ~ 800 email without survey's answers +

+

Interviews

+

+ Semi-structured for in-depth insights
+ 5 YouTube users, + 7 YouTubers
+

+

Volunteer Beta-Testers

+

+ 159 YouTube users
+ 19 YouTubers
+

+
+
+
+
+

This research brought valuable insights to validate our approach and inform feature + prioritization.

+
+
+ + +
+ +
+

Survey diffusion

+
+
+
+ +
+
+
+

Amy Plant's video

+
+

+ The strategy we used to collect participants to the survey mainly relies on Amy Plant's video "I cracked Youtube + Algorithm" , published October 10th, 2021; it already has 250k views.

+ In the video (minutes 13-15), we describe the Youchoose project pointing our site and the survey. +

+
+
+
+
+
+ +
+ +
+

Survey diffusion

+
+
+

Survey's visibility

+

+ The video from Amy was enough to ensure us the expected visibility in one month (10 Oct - 10 Nov) + Considering that our project pitch was at the end of the Amy's video (min 13-15/15), we estimate ~100k users get to know us. +

+ ~2% interact with our site leaving an email OR answering the survey
+ ~0,5% spent more than 10 min to answer the survey +

+
+
+
+ +
+
+ +
+
+
+
+
+ +
+ +
+

The Algorithm

+
+
+
+ +
+
+
+

Content Creators' survey

+

+ Content Creators are frustrated by the lack of fairness of the algorithm and by their inability to control it. +

+
+ +
+
+
+
+
+ +
+ +
+

The Algorithm

+
+
+
+ +
+
+
+

Users' survey

+

+ Despite that they heavily rely on algorithmic recommendations, + users are frustration by the lack of control they offer. +

+
+ +
+
+
+
+
+ +
+ +
+

Data Donation

+
+
+

Users' survey

+

+ YouChoose.AI relies on the mutual benefit between users and YouTubers: + In order to get good analytics, is important for Content Creators that their viewers share their data with YouChoose. +

+
+ +
+
+
+
+ +
+
+
+
+
+ +
+ +
+

Data Donation

+
+
+

Content Creators' survey

+

+ Most Content Creators are willing to help by raising awareness on the data donation process. +

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Interface

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Content Creators' survey

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+ We had to decide between designing a specific dashboard for Content Creators + or just use the video description to give back control over recommendations. +

+ We decided to implement the dashboard now and leave the video' description for the future. +

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Interface

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Users' survey

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+ Users would most like to receive recommendations which helps them deepen the topic of the video. This means that quality recommendation don't require personalization. +

+ During the interviews and in the open questions, + recommendations for books were the most demanded. +

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Problems solved for Users

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Users have their attention monetized by the + YouTube algorithm

+
    +
  • +

    Users are promoted clickbait or irrelevant content

    + +

    Users reported us they want LESS ...

    +

    "Sensationnal content, which make me learn less"
    + "Video that distract me without providing any knowledge"

    + +

    YouChoose allows to stay focus on one topic, with relevant and qualitative + recommendations

    +
    • +
  • +

    Users are locked in the YouTube ecosystem

    + +

    Users reported us they want MORE ...

    +

    51% - Articles links (news, scientific..)
    + 31% - Posts from external social media

    + +

    YouChoose recommendations feature content from all around the web, not just + youtube.com

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Problems solved for Content Creators

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+

Content creators are frustrated to be at the mercy of + an opaque AI.

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  • +

    Content Creators have no agency over recommendations

    + +

    Content Creators reported us

    +

    75% - Have rarely or never control on the algorithm
    + 78% - Rarely or never have their contents promoted fairly

    + +

    YouChoose enables Content Creators to gain control back over + recommendations

    +
    • +
  • +

    Content Creators don't understand the algorithm

    + +

    Content Creators reported us

    +

    51% - Understand rarely / never how the algorithms works
    + 65% - Are inclined to ask their audience to donate data

    + +

    YouChoose enables Content Creators to analyse their algorithmic treatment + thanks to user data donations

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    • +
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+ +
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+

+ Next steps in the User Research

+
    +
  • + +

    Collective beta-testing

    +

    The early-adopters will receive a collective tutorial and will start using the tool. +

    + [Beginning of December]

    +
    • +
  • + +

    Interview of early-adopters

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    Verify the tool functioning is correctly understood. + Development of minor features. +

    + [Middle December]

    +
    • +
  • + +

    Public Launch

    +

    A communication campaign will be held: + news media articles + 5 videos in collaboration with early adopters. +

    + [Jannuary] +

    +
    • +
+
+
+ + + + + \ No newline at end of file diff --git a/content/youchoose.ai/venturePitch.html b/content/youchoose.ai/venturePitch.html new file mode 100644 index 0000000..7edbfac --- /dev/null +++ b/content/youchoose.ai/venturePitch.html @@ -0,0 +1,291 @@ +--- +title: "YouChoose.AI Pitch" +subtitle: "Project Pitch" +draft: false +type: "webslides" +og_title: "YouChoose.AI project pitch" +og_description: "A 1 minute tour of YouChoose" +og_type: "website" +og_image: "http://youchoose.tracking.exposed/images/compare.jpg" +og_url: "https://youchoose.tracking.exposed/analysis/pitch" + +# extraCSS: "/css/business-case-slide.css" +extraCSS: "/css/slides.css" + +--- + + +
+ +
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Gain Control Back over YouTube Recommendations

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+ The algorithm is the gatekeeper of YouTube. +

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+ +
+ + +
+

YouChoose.ai

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+ +

Content Creators

+

choose recommendations on their own videos

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+
+ +

Users

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choose their recommendation model

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Works directly on YouTube.com

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Because we know it's hard to leave

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+ Zero-Knowledge
Database +

+
+
+



+ +
+
+

- Content Creator Analytics

- Algorithmic Transparency

- Secure Data Portability

+
+
+
+ +
+ +
+

+ The End of
Algorithmic Monopolies +

+ +

+ Interoperable Recommender Systems,
Available As-a-Service +

+
+ + + +
+
+

Roadmap

+





+
+ +
+
+ + +
+
+
+ +

CEO
Marc Faddoul

+
+
+ +

CTO
Claudio Agosti

+
+
+ +

Lead Dev
Andrea Ascari

+
+
+ +

PM & Dev
FM de Jouvencel

+
+
+
+
+ +

Designer
Giulia Corona

+
+
+ +

UX Researcher
Salvatore Romano

+
+
+ +

Advisor
Dr. Primavera de Filippi

+
+
+ +

Advisor
Prof. Niloufar Salehi

+
+

We are a non-profit. We build user empowering free-software and defend digital sovereignty

+
+
+
+ + +
+ +
+
+ +
+


+

To learn more or support us, visit YouChoose.ai

+
+
+ + + + + diff --git a/static/css/homepage.css b/static/css/homepage.css new file mode 100644 index 0000000..871d8fc --- /dev/null +++ b/static/css/homepage.css @@ -0,0 +1,49 @@ + +/* .tiktok { + background-image: url("/images/glitch-art-bg-2.jpg"); +} + +.core { + background-color: white; + border-radius: 0 0 20px 20px; +} +*/ + +h3 { + color: #53c1b6; + font-size: 2.8rem; +} + +.centertitle { + color: #53c1b6; + font-size: 2.6rem; + padding-bottom: 2rem; + text-align: center; +} + +.underimgtitle { + color: black !important; /* #53c1b6; */ + font-size: 1.4em; +} + +.mainlink { + font-size: 2.8rem; +} + +.mainlink:hover { + text-decoration: none; + color: #235FB0; +} + +.text-right { + text-align: right; +} + +p { + font-size: 1.4em; +} + +.featured-box { + width: 100%; + text-align: center; +} diff --git a/static/css/informative.css b/static/css/informative.css new file mode 100644 index 0000000..e7ed505 --- /dev/null +++ b/static/css/informative.css @@ -0,0 +1,66 @@ +/* h1 is 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