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Marketing-and-Retail-Analysis-Project 1

RFM Analysis and identified segments

This project aims to find the underlying buying patterns of the customers of an automobile part manufacturer based on the past 3 years of the Company's transaction data and hence recommend customized marketing strategies for different segments of customers.

Tools used in both projects :

  1. Python (jupiter notebook) - Basic Data Analysis
  2. Tableau - EDA
  3. KNIME - Recency Frequency Monetery Analysis
  4. Power Point Presentation - Business Rrport