The Giphy Integration uses the Giphy Android SDK
which requires an API key to work. You can get yourself an API key from creating an account at
developers.giphy.com and set the GIPHY_API_KEY in your local.properties
file (which shouldn't be pushed to the repo).
The GIPHY_API_KEY is then accessible through BuildConfig.GIPHY_API_KEY in the code using the
com.google.android.secrets-gradle-plugin gradle plugin. We also have the local.defaults.properties
(which is pushed to the repo with "PLACE_HOLDER" values so we can get a BuildConfig.GIPHY_API_KEY.