diff --git a/PrebidMobile/PrebidMobile-core/src/main/java/org/prebid/mobile/rendering/networking/modelcontrollers/Requester.java b/PrebidMobile/PrebidMobile-core/src/main/java/org/prebid/mobile/rendering/networking/modelcontrollers/Requester.java
index c34f14a88..7a7b267b0 100644
--- a/PrebidMobile/PrebidMobile-core/src/main/java/org/prebid/mobile/rendering/networking/modelcontrollers/Requester.java
+++ b/PrebidMobile/PrebidMobile-core/src/main/java/org/prebid/mobile/rendering/networking/modelcontrollers/Requester.java
@@ -61,7 +61,6 @@ public abstract class Requester {
     protected URLBuilder urlBuilder;
     protected ResponseHandler adResponseCallBack;
     protected BaseNetworkTask networkTask;
-    protected AdIdManager.FetchAdIdInfoTask fetchAdIdInfoTask;
 
     Requester(
             AdUnitConfiguration config,
@@ -88,11 +87,7 @@ public void destroy() {
             networkTask.cancel(true);
         }
         networkTask = null;
-        if (fetchAdIdInfoTask != null) {
-            fetchAdIdInfoTask.cancel(true);
-        }
         adResponseCallBack = null;
-        fetchAdIdInfoTask = null;
     }
 
     protected List<ParameterBuilder> getParameterBuilders() {
@@ -131,17 +126,27 @@ protected void getAdId() {
 
         UserConsentManager userConsentManager = ManagersResolver.getInstance().getUserConsentManager();
         if (userConsentManager.canAccessDeviceData()) {
-            fetchAdIdInfoTask = AdIdManager.initAdId(context, new AdIdFetchListener() {
+            AdIdManager.fetchAdvertisingId(context, new AdIdFetchListener() {
                 @Override
                 public void adIdFetchCompletion() {
-                    LogUtil.info(TAG, "Advertising id was received");
-                    makeAdRequest();
+                    LogUtil.info(TAG, "Advertising id was loaded from cache");
+                    try {
+                        makeAdRequest();
+                    } catch (Exception e) {
+                        LogUtil.info(TAG,
+                                "makeAdRequest() failed because Requester object doesn't exist");
+                    }
                 }
 
                 @Override
                 public void adIdFetchFailure() {
-                    LogUtil.warning(TAG, "Can't get advertising id");
-                    makeAdRequest();
+                    LogUtil.warning(TAG, "Can't get advertising id from cache");
+                    try {
+                        makeAdRequest();
+                    } catch (Exception e) {
+                        LogUtil.info(TAG,
+                                "makeAdRequest() failed because Requester object doesn't exist");
+                    }
                 }
             });
         } else {
diff --git a/PrebidMobile/PrebidMobile-core/src/main/java/org/prebid/mobile/rendering/sdk/SdkInitializer.java b/PrebidMobile/PrebidMobile-core/src/main/java/org/prebid/mobile/rendering/sdk/SdkInitializer.java
index fe0af917e..3bc767aba 100644
--- a/PrebidMobile/PrebidMobile-core/src/main/java/org/prebid/mobile/rendering/sdk/SdkInitializer.java
+++ b/PrebidMobile/PrebidMobile-core/src/main/java/org/prebid/mobile/rendering/sdk/SdkInitializer.java
@@ -11,8 +11,10 @@
 import org.prebid.mobile.LogUtil.PrebidLogger;
 import org.prebid.mobile.PrebidMobile;
 import org.prebid.mobile.api.rendering.PrebidRenderer;
+import org.prebid.mobile.rendering.listeners.AdIdFetchListener;
 import org.prebid.mobile.rendering.listeners.SdkInitializationListener;
 import org.prebid.mobile.rendering.session.manager.OmAdSessionManager;
+import org.prebid.mobile.rendering.utils.helpers.AdIdManager;
 import org.prebid.mobile.rendering.utils.helpers.AppInfoManager;
 
 import java.util.concurrent.ExecutorService;
@@ -62,6 +64,18 @@ public static void init(
             ManagersResolver.getInstance().prepare(applicationContext);
 
             JSLibraryManager.getInstance(applicationContext).checkIfScriptsDownloadedAndStartDownloadingIfNot();
+
+            AdIdManager.initAdId(context, new AdIdFetchListener() {
+                @Override
+                public void adIdFetchCompletion() {
+                    LogUtil.info(TAG, "Advertising id was received");
+                }
+
+                @Override
+                public void adIdFetchFailure() {
+                    LogUtil.warning(TAG, "Can't get advertising id");
+                }
+            });
         } catch (Throwable throwable) {
             initializationNotifier.initializationFailed("Exception during initialization: " + throwable.getMessage() + "\n" + Log.getStackTraceString(throwable));
             return;
diff --git a/PrebidMobile/PrebidMobile-core/src/main/java/org/prebid/mobile/rendering/utils/helpers/AdIdManager.java b/PrebidMobile/PrebidMobile-core/src/main/java/org/prebid/mobile/rendering/utils/helpers/AdIdManager.java
index ed5b57272..6f7c0db18 100644
--- a/PrebidMobile/PrebidMobile-core/src/main/java/org/prebid/mobile/rendering/utils/helpers/AdIdManager.java
+++ b/PrebidMobile/PrebidMobile-core/src/main/java/org/prebid/mobile/rendering/utils/helpers/AdIdManager.java
@@ -32,6 +32,7 @@
 import org.prebid.mobile.rendering.listeners.AdIdFetchListener;
 
 import java.lang.ref.WeakReference;
+import java.util.Date;
 
 public class AdIdManager {
     private static final String TAG = AdIdManager.class.getSimpleName();
@@ -42,7 +43,10 @@ public class AdIdManager {
      */
     private static final long AD_ID_TIMEOUT_MS = 3000;
 
+    private static final long AD_ID_MINIMUM_UPDATE_MS = 60000;
+
     private static volatile String sAdId = null;
+    private static Date adIdLastUpdateTime = null;
     private static boolean sLimitAdTrackingEnabled;
 
     private AdIdManager() {
@@ -50,7 +54,7 @@ private AdIdManager() {
     }
 
     // Wrap method execution in try / catch to avoid crashes in runtime if publisher didn't include identifier dependencies
-    public static FetchAdIdInfoTask initAdId(final Context context, final AdIdFetchListener listener) {
+    public static void initAdId(final Context context, final AdIdFetchListener listener) {
         try {
             GoogleApiAvailability apiAvailability = GoogleApiAvailability.getInstance();
             int resultCode = apiAvailability.isGooglePlayServicesAvailable(context);
@@ -67,7 +71,6 @@ public static FetchAdIdInfoTask initAdId(final Context context, final AdIdFetchL
                         listener.adIdFetchFailure();
                     }
                 }, AD_ID_TIMEOUT_MS);
-                return getAdIdInfoTask;
             }
             else {
                 listener.adIdFetchCompletion();
@@ -76,7 +79,39 @@ public static FetchAdIdInfoTask initAdId(final Context context, final AdIdFetchL
         catch (Throwable throwable) {
             LogUtil.error(TAG, "Failed to initAdId: " + Log.getStackTraceString(throwable) + "\nDid you add necessary dependencies?");
         }
-        return null;
+    }
+
+    /**
+     * Updates Advertising Id only if a minute has passed instead of fetching with every bid request
+     */
+    public static void fetchAdvertisingId(Context context, AdIdFetchListener listener) {
+        Date now = new Date();
+        if (adIdLastUpdateTime == null) {
+            initAdId(context, listener);
+        } else {
+            new AsyncTask<Void, Void, Void>() {
+                @Override
+                protected Void doInBackground(Void... voids) {
+                    if (listener != null) {
+                        listener.adIdFetchCompletion();
+                    }
+                    return null;
+                }
+            }.execute();
+            if (now.getTime() - adIdLastUpdateTime.getTime() >= AD_ID_MINIMUM_UPDATE_MS) {
+                initAdId(context, new AdIdFetchListener() {
+                    @Override
+                    public void adIdFetchCompletion() {
+                        LogUtil.info(TAG, "Advertising id was updated");
+                    }
+
+                    @Override
+                    public void adIdFetchFailure() {
+                        LogUtil.warning(TAG, "Can't update advertising id");
+                    }
+                });
+            }
+        }
     }
 
     /**
@@ -130,6 +165,7 @@ protected Void doInBackground(Void... voids) {
             try {
                 AdvertisingIdClient.Info adInfo = AdvertisingIdClient.getAdvertisingIdInfo(context);
                 sAdId = adInfo.getId();
+                adIdLastUpdateTime = new Date();
                 sLimitAdTrackingEnabled = adInfo.isLimitAdTrackingEnabled();
             }
             catch (Throwable e) {