diff --git a/.github/workflows/build-push-images.yaml b/.github/workflows/build-push-images.yaml
index 148e0757..86c2fe53 100644
--- a/.github/workflows/build-push-images.yaml
+++ b/.github/workflows/build-push-images.yaml
@@ -3,10 +3,9 @@ name: Build and Push images
 on:
   push:
     branches:
-      - 'release/v[0-9].[0-9]'
+      - main
     tags:
       - v*
-  workflow_dispatch:
 
 jobs:
 
@@ -56,26 +55,24 @@ jobs:
         uses: docker/metadata-action@v4
         with:
           images: |
-            percona/everest-operator,enable=${{ github.ref_type == 'tag' && !contains(github.ref_name, 'dev') }}
+            percona/everest-operator,enable=${{ github.ref_type == 'tag' && !contains(github.ref_name, 'rc') }}
             perconalab/everest-operator
           tags: |
             type=match,pattern=v(.*),group=1
-            type=match,pattern=v(\d.\d),group=1,enable=${{ !contains(github.ref_name, 'dev') }}
-            type=raw,value=latest,enable=${{ !contains(github.ref_name, 'dev') }}
-            type=sha
+            type=match,pattern=v(\d.\d),group=1,enable=${{ !contains(github.ref_name, 'main') }}
+            type=raw,value=latest,enable=${{ !contains(github.ref_name, 'rc') }}
 
       - name: Docker bundle meta
         id: bundle_meta
         uses: docker/metadata-action@v4
         with:
           images: |
-            percona/everest-operator-bundle,enable=${{ github.ref_type == 'tag' && !contains(github.ref_name, 'dev') }}
+            percona/everest-operator-bundle,enable=${{ github.ref_type == 'tag' && !contains(github.ref_name, 'rc') }}
             perconalab/everest-operator-bundle
           tags: |
             type=match,pattern=v(.*),group=1
-            type=match,pattern=v(\d.\d),group=1,enable=${{ !contains(github.ref_name, 'dev') }}
-            type=raw,value=latest,enable=${{ !contains(github.ref_name, 'dev') }}
-            type=sha
+            type=match,pattern=v(\d.\d),group=1,enable=${{ !contains(github.ref_name, 'main') }}
+            type=raw,value=latest,enable=${{ !contains(github.ref_name, 'rc') }}
 
       - name: Login to GitHub Container Registry
         uses: docker/login-action@v2
diff --git a/.github/workflows/checks.yml b/.github/workflows/checks.yml
index b2009d71..fca26cc2 100644
--- a/.github/workflows/checks.yml
+++ b/.github/workflows/checks.yml
@@ -55,6 +55,19 @@ jobs:
           # use GITHUB_TOKEN because only it has access to GitHub Checks API
           bin/golangci-lint run --out-format=line-number | env REVIEWDOG_GITHUB_API_TOKEN=${{ secrets.GITHUB_TOKEN }} bin/reviewdog -f=golangci-lint -reporter=github-pr-review -filter-mode=nofilter -fail-on-error=true
 
+      - name: Check default main state - dev version
+        run: |
+          if ! grep -q "VERSION ?= 0.0.0" Makefile; then 
+            echo "default VERSION in Makefile should be 0.0.0" 
+            exit 1 
+          fi 
+
+      - name: Check default main state - generated files
+        run: |
+          make release
+          echo "Checking there is no source code changes except of the file with the generated date after a release attempt"
+          git diff --exit-code $(git ls-files | grep -v "bundle/manifests/everest-operator.clusterserviceversion.yaml")
+
       - name: Run debug commands on failure
         if: ${{ failure() }}
         run: |
diff --git a/Makefile b/Makefile
index 23e0f5e2..00a34adc 100644
--- a/Makefile
+++ b/Makefile
@@ -3,7 +3,7 @@
 # To re-generate a bundle for another specific version without changing the standard setup, you can:
 # - use the VERSION as arg of the bundle target (e.g make bundle VERSION=0.0.2)
 # - use environment variables to overwrite this value (e.g export VERSION=0.0.2)
-VERSION ?= 0.6.0-dev2
+VERSION ?= 0.0.0
 
 # CHANNELS define the bundle channels used in the bundle.
 # Add a new line here if you would like to change its default config. (E.g CHANNELS = "candidate,fast,stable")
diff --git a/bundle/manifests/everest-operator.clusterserviceversion.yaml b/bundle/manifests/everest-operator.clusterserviceversion.yaml
index 487dd2c0..ca910b94 100644
--- a/bundle/manifests/everest-operator.clusterserviceversion.yaml
+++ b/bundle/manifests/everest-operator.clusterserviceversion.yaml
@@ -103,10 +103,10 @@ metadata:
         }
       ]
     capabilities: Basic Install
-    createdAt: "2023-12-21T09:54:14Z"
+    createdAt: "2023-12-27T09:53:47Z"
     operators.operatorframework.io/builder: operator-sdk-v1.32.0
     operators.operatorframework.io/project_layout: go.kubebuilder.io/v3
-  name: everest-operator.v0.6.0-dev2
+  name: everest-operator.v0.0.0
   namespace: placeholder
 spec:
   apiservicedefinitions: {}
@@ -551,7 +551,7 @@ spec:
                   valueFrom:
                     fieldRef:
                       fieldPath: metadata.namespace
-                image: docker.io/perconalab/everest-operator:0.6.0-dev2
+                image: docker.io/perconalab/everest-operator:0.0.0
                 livenessProbe:
                   httpGet:
                     path: /healthz
@@ -645,4 +645,4 @@ spec:
   provider:
     name: Percona
     url: https://percona.com
-  version: 0.6.0-dev2
+  version: 0.0.0
diff --git a/config/manager/kustomization.yaml b/config/manager/kustomization.yaml
index 8a7b9ae2..bbbdb040 100644
--- a/config/manager/kustomization.yaml
+++ b/config/manager/kustomization.yaml
@@ -5,4 +5,4 @@ kind: Kustomization
 images:
 - name: controller
   newName: docker.io/perconalab/everest-operator
-  newTag: 0.6.0-dev2
+  newTag: 0.0.0
diff --git a/deploy/bundle.yaml b/deploy/bundle.yaml
index 1825f0ba..49ea973e 100644
--- a/deploy/bundle.yaml
+++ b/deploy/bundle.yaml
@@ -1448,7 +1448,7 @@ spec:
           valueFrom:
             fieldRef:
               fieldPath: metadata.namespace
-        image: docker.io/perconalab/everest-operator:0.6.0-dev2
+        image: docker.io/perconalab/everest-operator:0.0.0
         livenessProbe:
           httpGet:
             path: /healthz