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What does Apple's SKAdNetwork do? Isn't it still available for attribution needs when someone objects to cross-app tracking via App Tracking Transparency (ATT)? I'm not saying that makes it the right way, but it would be a worthy benchmark for consideration.
SKAN defaults to on for all users yes. The choice is in the hands of the app developer to trigger a SKAN event. The user has no say in this unless the app developer gives them that choice by writing code to handle it
jwrosewell
changed the title
Why should attribution solutions default to on?
Default to on debate
Feb 10, 2022
jwrosewell
changed the title
Default to on debate
Why should attribution solutions default to on? (Default to on debate)
Feb 10, 2022
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