diff --git a/.travis.yml b/.travis.yml
index 48eecfb..1bc2afb 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -13,6 +13,7 @@ before_install:
   - go get -u github.com/alecthomas/gometalinter
   - gometalinter --install --update
   - go get -t -d ./...
+  - mkdir -p /tmp/image-tools
 
 install: true
 
@@ -22,3 +23,4 @@ script:
   - make check-license
   - make test
   - make tools
+  - make install DESTDIR=/tmp/image-tools
diff --git a/Makefile b/Makefile
index f0f35f7..f02bd0c 100644
--- a/Makefile
+++ b/Makefile
@@ -8,6 +8,7 @@ TOOLS := \
 	oci-create-runtime-bundle \
 	oci-image-validate \
 	oci-unpack
+DESTDIR ?= /usr/bin/
 
 default: help
 
@@ -19,6 +20,7 @@ help:
 	@echo " * 'lint' - Execute the source code linter"
 	@echo " * 'test' - Execute the unit tests"
 	@echo " * 'update-deps' - Update vendored dependencies"
+	@echo " * 'install' - Install the binaries into system path"
 
 check-license:
 	@echo "checking license headers"
@@ -44,6 +46,9 @@ update-deps:
 	# see http://sed.sourceforge.net/sed1line.txt
 	find vendor -type f -exec sed -i -e :a -e '/^\n*$$/{$$d;N;ba' -e '}' "{}" \;
 
+install:
+	install -D -m 755 -t ${DESTDIR} ${TOOLS}
+
 .PHONY: .gitvalidation
 
 # When this is running in travis, it will only check the travis commit range
@@ -81,4 +86,5 @@ clean:
 	check-license \
 	clean \
 	lint \
-	test
+	test \
+	install