diff --git a/internal/catalogapi/cleanup.go b/internal/catalogapi/cleanup.go
new file mode 100644
index 0000000..66cb33d
--- /dev/null
+++ b/internal/catalogapi/cleanup.go
@@ -0,0 +1,67 @@
+package catalogapi
+
+import (
+	"context"
+
+	"github.com/Khan/genqlient/graphql"
+
+	"github.com/opdev/productctl/internal/genpyxis"
+	"github.com/opdev/productctl/internal/logger"
+	"github.com/opdev/productctl/internal/resource"
+)
+
+// CleanupProduct will, if able, detach and archive all components on a product
+// listing. Then, it will archive the product listing, and sanitize the listing.
+func CleanupProduct(
+	ctx context.Context,
+	client graphql.Client,
+	declaration *resource.ProductListingDeclaration,
+) (*resource.ProductListingDeclaration, error) {
+	L := logger.FromContextOrDiscard(ctx)
+	listingExists := declaration.Spec.ID != ""
+
+	if listingExists {
+		L.Info("detaching any and all components from product listing", "productListingID", declaration.Spec.ID, "productListingName", declaration.Spec.Name)
+		resp, err := genpyxis.SetComponentsForProduct(ctx, client, declaration.Spec.ID, []string{})
+		if err != nil {
+			return nil, err
+		}
+
+		if gqlErr := resp.Update_product_listing.GetError(); gqlErr != nil {
+			return nil, ParseGraphQLResponseError(gqlErr)
+		}
+	}
+
+	for _, component := range declaration.With.Components {
+		if component.ID == "" {
+			continue
+		}
+
+		L.Info("archiving component", "id", component.ID, "name", component.Name, "type", component.Type)
+		resp, err := genpyxis.ArchiveComponent(ctx, client, component.ID)
+		if err != nil {
+			return nil, err
+		}
+
+		if gqlErr := resp.Update_certification_project.GetError(); gqlErr != nil {
+			return nil, ParseGraphQLResponseError(gqlErr)
+		}
+	}
+
+	if listingExists {
+		L.Info("deleting product listing")
+		resp, err := genpyxis.DeleteProduct(ctx, client, declaration.Spec.ID)
+		if err != nil {
+			return nil, err
+		}
+
+		if gqlErr := resp.Update_product_listing.GetError(); gqlErr != nil {
+			return nil, ParseGraphQLResponseError(gqlErr)
+		}
+	}
+
+	L.Info("cleanup API calls completed")
+	declaration.Sanitize()
+
+	return declaration, nil
+}
diff --git a/internal/cmd/productctl/cmd/cleanup/cleanup.go b/internal/cmd/productctl/cmd/cleanup/cleanup.go
new file mode 100644
index 0000000..01f9629
--- /dev/null
+++ b/internal/cmd/productctl/cmd/cleanup/cleanup.go
@@ -0,0 +1,105 @@
+package cleanup
+
+import (
+	"context"
+	"fmt"
+	"io"
+	"os"
+
+	"github.com/Khan/genqlient/graphql"
+	"github.com/spf13/cobra"
+	"sigs.k8s.io/yaml"
+
+	"github.com/opdev/productctl/internal/catalogapi"
+	"github.com/opdev/productctl/internal/cli"
+	"github.com/opdev/productctl/internal/file"
+	"github.com/opdev/productctl/internal/logger"
+	"github.com/opdev/productctl/internal/resource"
+)
+
+func Command() *cobra.Command {
+	cmd := &cobra.Command{
+		Use:   "cleanup [my.product.yaml]",
+		Short: "Detaches and archives components. Deletes the product listing. This is destructive. Use with caution.",
+		Args:  cobra.MinimumNArgs(1), // The product declaration
+		RunE:  runE,
+	}
+
+	cmd.Flags().Bool(cli.FlagIDCreateBackupOnOverwrite, false, "Create a backup of the declaration on overwrite. Note that this backups the on-disk declaration that was created/applied before overwriting it with new content.")
+
+	return cmd
+}
+
+func runE(cmd *cobra.Command, args []string) error {
+	L := logger.FromContextOrDiscard(cmd.Context())
+	_, token, err := cli.EnsureEnv()
+	if err != nil {
+		return err
+	}
+
+	var endpoint string
+	if cmd.Flags().Changed(cli.FlagIDCustomEndpoint) {
+		endpoint, _ = cmd.Flags().GetString(cli.FlagIDCustomEndpoint)
+		L.Debug("custom endpoint set, using it over env value", "endpoint", endpoint)
+	} else {
+		env, _ := cmd.Flags().GetString(cli.FlagIDEndpoint)
+		endpoint, err = cli.ResolveAPIEndpoint(env)
+		if err != nil {
+			return err
+		}
+		L.Debug("endpoint resolved", "endpoint", endpoint)
+	}
+
+	if args[0] == "-" {
+		return runCleanup(cmd.Context(), os.Stdin, os.Stdout, token, endpoint)
+	}
+
+	// This is a read-only open.
+	f, err := os.Open(args[0])
+	if err != nil {
+		return err
+	}
+
+	backupOnOverwrite, _ := cmd.Flags().GetBool(cli.FlagIDCreateBackupOnOverwrite)
+
+	updateFileOnSuccess := file.LazyOverwriter{
+		Filename:       args[0],
+		DoBackup:       backupOnOverwrite,
+		OptionalLogger: L.With("name", "fileIO"),
+	}
+
+	defer f.Close()
+	return runCleanup(cmd.Context(), f, &updateFileOnSuccess, token, endpoint)
+}
+
+func runCleanup(ctx context.Context, in io.Reader, outOnCompletion io.Writer, token string, endpoint catalogapi.APIEndpoint) error {
+	L := logger.FromContextOrDiscard(ctx)
+
+	L.Info("reading in product listing")
+	declaration, err := resource.ReadProductListing(in)
+	if err != nil {
+		return err
+	}
+
+	L.Debug("building graphql client")
+	httpClient := catalogapi.TokenAuthenticatedHTTPClient(token, L.With("name", "httpclient"))
+	client := graphql.NewClient(endpoint, httpClient)
+
+	L.Debug("starting cleanup")
+	cleaned, err := catalogapi.CleanupProduct(ctx, client, declaration)
+	if err != nil {
+		return err
+	}
+
+	L.Info("Updating provided resource declaration.")
+	b, err := yaml.Marshal(cleaned)
+	if err != nil {
+		return err
+	}
+	_, err = fmt.Fprint(outOnCompletion, string(b))
+	if err != nil {
+		return err
+	}
+
+	return nil
+}
diff --git a/internal/cmd/productctl/cmd/cmd.go b/internal/cmd/productctl/cmd/cmd.go
index 58a86c1..85c86da 100644
--- a/internal/cmd/productctl/cmd/cmd.go
+++ b/internal/cmd/productctl/cmd/cmd.go
@@ -14,6 +14,7 @@ import (
 	"github.com/opdev/productctl/internal/cmd/productctl/cmd/certifyhelmcharts"
 	"github.com/opdev/productctl/internal/cmd/productctl/cmd/certifyoperators"
 	"github.com/opdev/productctl/internal/cmd/productctl/cmd/certtargets"
+	"github.com/opdev/productctl/internal/cmd/productctl/cmd/cleanup"
 	"github.com/opdev/productctl/internal/cmd/productctl/cmd/create"
 	"github.com/opdev/productctl/internal/cmd/productctl/cmd/fetch"
 	"github.com/opdev/productctl/internal/cmd/productctl/cmd/lsp"
@@ -47,6 +48,7 @@ func rootCmd() *cobra.Command {
 	product.AddCommand(apply.Command())
 	product.AddCommand(fetch.Command())
 	product.AddCommand(sanitize.Command())
+	product.AddCommand(cleanup.Command())
 
 	cmd.AddCommand(product)