diff --git a/src/cpu/x64/brgemm/brgemm_utils.cpp b/src/cpu/x64/brgemm/brgemm_utils.cpp
index f97e100d539..d34407c605c 100644
--- a/src/cpu/x64/brgemm/brgemm_utils.cpp
+++ b/src/cpu/x64/brgemm/brgemm_utils.cpp
@@ -53,7 +53,10 @@ void init_kernel_datatype(
     brg->is_int8 = utils::one_of(dt_a, data_type::u8, data_type::s8)
             && utils::one_of(dt_b, data_type::u8, data_type::s8);
     brg->is_bf16 = (dt_a == data_type::bf16) && (dt_b == data_type::bf16);
-    brg->is_f32 = (dt_a == data_type::f32) && (dt_b == data_type::f32);
+    // Note: f32:bf16 is treated as f32 case while f32:f16 has already been
+    // treated as f16. Probably, need a common ground here.
+    brg->is_f32 = (dt_a == data_type::f32)
+            && utils::one_of(dt_b, data_type::f32, data_type::bf16);
     brg->is_f16 = utils::one_of(data_type::f16, dt_a, dt_b);
     brg->is_fp8 = one_of(dt_a, data_type::f8_e5m2, data_type::f8_e4m3)
             && one_of(dt_b, data_type::f8_e5m2, data_type::f8_e4m3);
@@ -131,9 +134,20 @@ void set_isa_impl(brgemm_desc_t *brg) {
                 is_isa_ok(avx512_core_fp16), avx512_core_fp16, is_isa_ok(avx2),
                 avx2);
     } else if (brg->is_bf16) {
-        brg->isa_impl = utils::map(true, isa_undef, is_isa_ok(avx512_core_amx),
-                avx512_core_amx, is_isa_ok(avx512_core_bf16), avx512_core_bf16,
-                is_isa_ok(avx2_vnni_2), avx2_vnni_2);
+        if (brg->dt_a == data_type::f32 && brg->dt_b == data_type::bf16) {
+            // Distinguish f32:bf16 case upconversion for bf16 on AVX512_CORE
+            // and AVX2.
+            brg->isa_impl = utils::map(true, isa_undef,
+                    is_isa_ok(avx512_core_amx), avx512_core_amx,
+                    is_isa_ok(avx512_core_bf16), avx512_core_bf16,
+                    is_isa_ok(avx512_core), avx512_core, is_isa_ok(avx2_vnni_2),
+                    avx2_vnni_2, is_isa_ok(avx2), avx2);
+        } else {
+            brg->isa_impl = utils::map(true, isa_undef,
+                    is_isa_ok(avx512_core_amx), avx512_core_amx,
+                    is_isa_ok(avx512_core_bf16), avx512_core_bf16,
+                    is_isa_ok(avx2_vnni_2), avx2_vnni_2);
+        }
     } else if (brg->is_f16) {
         if (everyone_is(data_type::f16, brg->dt_a, brg->dt_b)) {
             brg->isa_impl = utils::map(true, isa_undef,
diff --git a/src/cpu/x64/brgemm/jit_brgemm_kernel.cpp b/src/cpu/x64/brgemm/jit_brgemm_kernel.cpp
index 3ffbf3eb28c..c28ccc668ea 100644
--- a/src/cpu/x64/brgemm/jit_brgemm_kernel.cpp
+++ b/src/cpu/x64/brgemm/jit_brgemm_kernel.cpp
@@ -2216,12 +2216,22 @@ void jit_brgemm_kernel_t<Wmm>::gemm_microkernel(int bd_block2, bool is_bdb_tail,
                     } else {
                         uni_vcvtph2psx(vmm_load, addr);
                     }
-                } else if (brg.dt_b == data_type::bf16
-                        && brg.isa_impl == avx2_vnni_2) {
-                    if (rd % 2 == 0)
-                        vcvtneebf162ps(vmm_load, addr);
-                    else
-                        vcvtneobf162ps(vmm_load, addr);
+                } else if (brg.dt_b == data_type::bf16) {
+                    if (brg.isa_impl == avx2_vnni_2) {
+                        if (rd % 2 == 0)
+                            vcvtneebf162ps(vmm_load, addr);
+                        else
+                            vcvtneobf162ps(vmm_load, addr);
+                    } else if (utils::one_of(brg.isa_impl, avx512_core, avx2)) {
+                        // Upconvert: load 16 bits and move them 16 bits left.
+                        uni_vpmovzxwd(vmm_load, addr);
+                        uni_vpslld(vmm_load, vmm_load, 16);
+                    } else if (is_ld_tail
+                            && !is_superset(brg.isa_impl, avx512_core)) {
+                        load_bytes(vmm_load, addr, ldb_B_offset(0, true));
+                    } else {
+                        uni_vmovups(vmm_load, addr);
+                    }
                 } else if (is_ld_tail) {
                     if (is_superset(brg.isa_impl, avx512_core)) {
                         uni_vmovups(vmm_load, addr);
@@ -2274,12 +2284,22 @@ void jit_brgemm_kernel_t<Wmm>::gemm_microkernel(int bd_block2, bool is_bdb_tail,
                     } else {
                         uni_vcvtph2psx(vmm_load, addr);
                     }
-                } else if (brg.dt_b == data_type::bf16
-                        && brg.isa_impl == avx2_vnni_2) {
-                    if (rd % 2 == 0)
-                        vcvtneebf162ps(vmm_load, addr);
-                    else
-                        vcvtneobf162ps(vmm_load, addr);
+                } else if (brg.dt_b == data_type::bf16) {
+                    if (brg.isa_impl == avx2_vnni_2) {
+                        if (rd % 2 == 0)
+                            vcvtneebf162ps(vmm_load, addr);
+                        else
+                            vcvtneobf162ps(vmm_load, addr);
+                    } else if (utils::one_of(brg.isa_impl, avx512_core, avx2)) {
+                        // Upconvert: load 16 bits and move them 16 bits left.
+                        uni_vpmovzxwd(vmm_load, addr);
+                        uni_vpslld(vmm_load, vmm_load, 16);
+                    } else if (is_ld_tail
+                            && !is_superset(brg.isa_impl, avx512_core)) {
+                        load_bytes(vmm_load, addr, ldb_B_offset(0, true));
+                    } else {
+                        uni_vmovups(vmm_load, addr);
+                    }
                 } else if (is_ld_tail) {
                     if (is_superset(brg.isa_impl, avx512_core)) {
                         uni_vmovups(vmm_load, addr);
diff --git a/src/cpu/x64/cpu_isa_traits.hpp b/src/cpu/x64/cpu_isa_traits.hpp
index ffed0fed916..5862217057d 100644
--- a/src/cpu/x64/cpu_isa_traits.hpp
+++ b/src/cpu/x64/cpu_isa_traits.hpp
@@ -494,7 +494,8 @@ inline data_type_t get_mac_emu_data_type(const data_type_t data_type,
     using namespace data_type;
     if (req_emulation) switch (data_type) {
             case bf16:
-                if (isa == avx2_vnni_2) return f32;
+                if (utils::one_of(isa, avx2, avx2_vnni_2, avx512_core))
+                    return f32;
                 break;
             case f16:
                 if (utils::one_of(isa, avx2, avx2_vnni_2, avx512_core,
diff --git a/tests/benchdnn/inputs/brgemm/test_brgemm_bf16 b/tests/benchdnn/inputs/brgemm/test_brgemm_bf16
index 5a792528a81..311e1b50d81 100644
--- a/tests/benchdnn/inputs/brgemm/test_brgemm_bf16
+++ b/tests/benchdnn/inputs/brgemm/test_brgemm_bf16
@@ -1,6 +1,6 @@
 --reset
 
---dt=bf16,bf16:bf16:f32
+--dt=bf16,bf16:bf16:f32,f32:bf16:f32
 --bia_dt=undef,f32,bf16
 --beta=0,1
 --attr-post-ops=,sum:2,relu