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LiamMcFallLiamMcFall
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feat: build win10 user targeting for braze to start ip warming (#8135)
* feat: build win10 user targeting for braze * reworking win10 users to handle duplication and create braze sync table * refactor braze derived and external tables for windows 10 sync * change incremental strategy to true
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‎sql/moz-fx-data-shared-prod/braze_derived/fxa_win10_users_daily_v1/metadata.yaml‎

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friendly_name: Fxa Win10 Users Daily
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description: |-
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This query identifies Firefox Accounts users on Windows 10 who have been inactive for exactly 14 days and
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prepares their records for Braze by assigning an external ID and email.
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owners:
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- [email protected]
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labels:
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incremental: false
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schedule: daily
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owner: lmcfall
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scheduling:
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dag_name: bqetl_braze

‎sql/moz-fx-data-shared-prod/braze_derived/fxa_win10_users_daily_v1/query.sql‎

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WITH win10_users AS (
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SELECT DISTINCT
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TO_HEX(SHA256(metrics.string.client_association_uid)) AS fxa_id_sha256,
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FIRST_VALUE(DATE(submission_timestamp)) OVER (
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PARTITION BY
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TO_HEX(SHA256(metrics.string.client_association_uid))
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ORDER BY
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submission_timestamp DESC
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) AS submission_date,
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FIRST_VALUE(client_info.os) OVER (
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PARTITION BY
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TO_HEX(SHA256(metrics.string.client_association_uid))
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ORDER BY
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submission_timestamp DESC
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) AS os,
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FIRST_VALUE(client_info.os_version) OVER (
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PARTITION BY
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TO_HEX(SHA256(metrics.string.client_association_uid))
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ORDER BY
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submission_timestamp DESC
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) AS os_version,
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FIRST_VALUE(client_info.locale) OVER (
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PARTITION BY
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TO_HEX(SHA256(metrics.string.client_association_uid))
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ORDER BY
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submission_timestamp DESC
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) AS locale
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FROM
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`moz-fx-data-shared-prod.firefox_desktop.fx_accounts`
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WHERE
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DATE(submission_timestamp) = @submission_date
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AND client_info.os = 'Windows'
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AND client_info.os_version = '10.0'
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),
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last_seen_14_days AS (
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SELECT DISTINCT
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user_id_sha256
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FROM
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`moz-fx-data-shared-prod.accounts_backend_derived.users_services_last_seen_v1`
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WHERE
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submission_date = @submission_date
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-- bit pattern 100000000000000, last seen 14 days from submission date
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AND days_seen_bits = 16384
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),
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inactive_win10_users AS (
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SELECT
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win10.submission_date,
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last_seen.user_id_sha256,
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win10.os,
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win10.os_version,
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win10.locale
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FROM
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last_seen_14_days AS last_seen
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LEFT JOIN
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win10_users AS win10
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ON last_seen.user_id_sha256 = win10.fxa_id_sha256
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-- filter out users that don't have an FX account
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WHERE
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win10.fxa_id_sha256 IS NOT NULL
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)
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SELECT
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inactive.submission_date,
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braze_users.external_id AS external_id,
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-- if user is in our braze users table use their email, otherwise use the email associated with their fxa_id
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IFNULL(braze_users.email, fxa_emails.normalizedEmail) AS email,
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inactive.user_id_sha256,
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inactive.locale
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FROM
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inactive_win10_users AS inactive
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LEFT JOIN
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`moz-fx-data-shared-prod.braze_derived.users_v1` AS braze_users
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ON inactive.user_id_sha256 = braze_users.fxa_id_sha256
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LEFT JOIN
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`moz-fx-data-shared-prod.accounts_backend_external.emails_v1` AS fxa_emails
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ON inactive.user_id_sha256 = TO_HEX(SHA256(fxa_emails.uid))
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-- some users have multiple email addresses in this table, only use primary
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AND fxa_emails.isPrimary = TRUE

‎sql/moz-fx-data-shared-prod/braze_derived/fxa_win10_users_historical_v1/metadata.yaml‎

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friendly_name: Fxa Win10 Users Historical
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description: |-
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This query compiles the full list of Win10 users who have reached 14 days of inactivity.
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owners:
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- [email protected]
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labels:
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incremental: true
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schedule: daily
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owner: lmcfall
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scheduling:
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dag_name: bqetl_braze
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bigquery:
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time_partitioning:
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type: day
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field: submission_date
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require_partition_filter: false
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expiration_days: null

‎sql/moz-fx-data-shared-prod/braze_derived/fxa_win10_users_historical_v1/query.sql‎

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WITH current_list AS (
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SELECT
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fxa_id_sha256
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FROM
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`moz-fx-data-shared-prod.braze_derived.fxa_win10_users_historical_v1`
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)
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SELECT
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daily.submission_date,
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IFNULL(daily.external_id, TO_HEX(SHA256(GENERATE_UUID()))) AS external_id,
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daily.email,
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daily.locale,
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daily.user_id_sha256 AS fxa_id_sha256
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FROM
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`moz-fx-data-shared-prod.braze_derived.fxa_win10_users_daily_v1` AS daily
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LEFT JOIN
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current_list AS historical
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ON historical.fxa_id_sha256 = daily.user_id_sha256
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WHERE
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submission_date = @submission_date
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AND daily.email IS NOT NULL
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-- FILTER OUT USERS ALREADY IN THE LIST
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AND historical.fxa_id_sha256 IS NULL
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-- ONLY FOR EMAIL WARMING IN en-US LOCALE
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-- REMOVE THIS FILTER BEFORE 10/14/2025 WHEN FULL CAMPAIGN STARTS
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AND daily.locale = 'en-US'

‎sql/moz-fx-data-shared-prod/braze_external/win10_users_sync_v1/metadata.yaml‎

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friendly_name: Win10 Users Sync
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description: |-
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This table will sync inactive Windows 10 Firefox users to Braze to be contacted
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in the Win10 Inactive User Campaign.
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owners:
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- [email protected]
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labels:
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incremental: true
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owner1: lmcfall
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scheduling:
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dag_name: bqetl_braze

‎sql/moz-fx-data-shared-prod/braze_external/win10_users_sync_v1/query.sql‎

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SELECT
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CURRENT_TIMESTAMP() AS updated_at,
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external_id,
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TO_JSON(
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STRUCT(
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email AS email,
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"subscribed" AS email_subscribe,
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STRUCT(
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"718eea53-371c-4cc6-9fdc-1260b1311bd8" AS subscription_group_id,
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"subscribed" AS subscription_state
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) AS subscription_groups,
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locale AS locale,
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fxa_id_sha256
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)
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) AS payload
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FROM
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`moz-fx-data-shared-prod.braze_derived.fxa_win10_users_historical_v1`
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WHERE
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submission_date = @submission_date

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