diff --git a/src/lib/config.ts b/src/lib/config.ts
index e0cae61..8ebaac2 100644
--- a/src/lib/config.ts
+++ b/src/lib/config.ts
@@ -129,6 +129,13 @@ const config = convict({
       env: 'MOJALOOP_CALLBACK_URI',
     },
   },
+  overwriteExistingAccountsForUser: {
+    doc:
+      'If true, when a user links a new account, the old accounts will be removed. This is useful for demo purposes. Defaults to `false`',
+    format: [true, false],
+    default: false,
+    env: 'OVERWRITE_EXISTING_ACCOUNTS_FOR_USER',
+  },
 })
 
 config.load({
diff --git a/src/repositories/account.ts b/src/repositories/account.ts
index cac9364..e25f0ce 100644
--- a/src/repositories/account.ts
+++ b/src/repositories/account.ts
@@ -1,8 +1,10 @@
 import firebase from '~/lib/firebase'
 import { DemoAccount } from '~/models/demoAccount'
+import { logger } from '~/shared/logger'
 
 export interface IAccountRepository {
   insert(data: DemoAccount): Promise<string>
+  deleteForUser(userId: string): Promise<void>
 }
 
 export class FirebaseAccountRepository implements IAccountRepository {
@@ -13,5 +15,31 @@ export class FirebaseAccountRepository implements IAccountRepository {
     await ref.set(data)
     return (data.id as unknown) as string
   }
+
+  async deleteForUser(userId: string): Promise<void> {
+    try {
+      const response = await firebase
+        .firestore()
+        .collection('accounts')
+        .where('userId', '==', userId)
+        .get()
+
+      // Create a batch to perform all of the updates using a single request.
+      // Firebase will also execute the updates atomically according to the
+      // API specification.
+      const batch = firebase.firestore().batch()
+
+      // Iterate through all matching documents add them to the processing batch.
+      response.docs.forEach((doc) => {
+        batch.delete(firebase.firestore().collection('accounts').doc(doc.id))
+      })
+
+      // Commit the updates.
+      await batch.commit()
+    } catch (err) {
+      logger.error(err)
+    }
+  }
 }
+
 export const accountRepository: IAccountRepository = new FirebaseAccountRepository()
diff --git a/src/server/handlers/firestore/consents.ts b/src/server/handlers/firestore/consents.ts
index 7806621..704180d 100644
--- a/src/server/handlers/firestore/consents.ts
+++ b/src/server/handlers/firestore/consents.ts
@@ -174,6 +174,11 @@ async function onConsentActivated(_server: StateServer, consent: Consent) {
   }
 
   try {
+    if (config.get('overwriteExistingAccountsForUser')) {
+      //replace the existing accounts for this user
+      await accountRepository.deleteForUser(consent.userId!)
+    }
+
     if (consent.accounts!.length < 2) {
       // Create accounts for each of the linked accounts
       // TODO: revise consent to get the proper accountNickname fields