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#Workshop title#

Since its earliest days almost all content on the Web has been made available 'for free' to large numbers of consumers. However, the content producers, like anyone, like to be paid for their work. To square this circle, content is often supported by advertising. It's a business model that has proved massively successful for some Web sites/services but is less so for others. This seemingly simple landscape turns out to be not to be simple at all. Users are, rightly, concerned about their privacy. Advertisers are concerned that their ads are delivered to an appropriate audience. Everyone is concerned about security and integrity. Ad blockers are common place and popular with end users for obvious reasons and yet they pose an existential threat to the services those users enjoy. To address these issues, W3C, in collaboration with GS1 and the Interactive Advertising Bureau, invites you to a workshop that will aim to identify steps that can and should be taken by different stakeholders to:

  • improve the user experience;
  • improve the integrity and security of online advertising;
  • utilize the Web platform to greatest effect in linking advertised products and services with potential customers to increase the effectiveness of online campaigns;
  • create a more positive environment for users, Web site owners and advertisers. The workshop is open to everyone and will take place at @@@, Toronto (Dates)

##Topics for discussion## Topics for the workshop include, but are not limited to:

  • @@@ Add your specific topics here @@@
  • Reliable identification and linking of resources related to products and services in online environments

##Expected participation## To ensure productive discussions, the Workshop will include sessions which are primarily technical, but grounded in business needs. The sessions will be conducted in English; we will do our best to accommodate special needs, but signing and continuous translation will not be available. We invite representatives from following communities to submit papers, although this is not intended to be an exhaustive list:

  • Digital agencies
  • Advertisers
  • Brand managers
  • Content providers whose work is supported by advertising The workshop will comprise a number of presentations designed to stimulate active discussion that may lead to future standardisation and related work.

##How to participate## The workshop is open to all and free to attend although registration will be required (registration will open nearer the time). If you would like to speak at the event, please send a summary of what you would like to say and the key questions for discussion that will arise from it. The Program Committee will create an agenda based on the proposals received. Please note that all presentations will be published on this Web site and all discussions are public.

##Expression of interest## Registration for the event will open nearer the time but it is helpful to the organizers if you can please indicate your interest in attending and/or speaking as soon as possible. Please write to @@@@

Press representatives should contact [email protected].

##Hash Tag## The hash tag for this event is ??? Tweets with this hash tag may be quoted in the report of this event.