ecommerce-bi/examples/sample_report.html at main · mathiaschu/ecommerce-bi · GitHub

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<!DOCTYPE html>
<html lang="es">
<head>
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  <title>Business Intelligence Report — Sample</title>
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</head>
<body>
  <div class="container">
    <header>
      <h1>Business Intelligence Report <span class="mode-badge">LITE</span></h1>
      <p class="subtitle">Tienda sintética · 2025-05-17 → 2026-05-03 · Plataforma: tiendanube</p>
      <div class="hero-grid">
      <div class="hero"><div class="hero-num">$2.646.813</div>
        <div class="hero-lbl">Revenue</div>
        <div class="hero-trend"><span style="color:var(--negative);font-weight:600;">↓ 33.0%</span> vs 3M anteriores</div></div>
      <div class="hero"><div class="hero-num">80</div>
        <div class="hero-lbl">Órdenes</div>
        <div class="hero-trend"><span style="color:var(--negative);font-weight:600;">↓ 16.7%</span> vs 3M anteriores</div></div>
      <div class="hero"><div class="hero-num">22</div>
        <div class="hero-lbl">Clientes únicos</div>
        <div class="hero-trend"><span style="color:var(--negative);font-weight:600;">↓ 15.4%</span> vs 3M anteriores</div></div>
      <div class="hero"><div class="hero-num">$33.085</div>
        <div class="hero-lbl">Ticket promedio</div>
        <div class="hero-trend"><span style="color:var(--negative);font-weight:600;">↓ 19.6%</span> vs 3M anteriores</div></div>
    </div>
    </header>
    <section class="category"><h2>Producto</h2><div class="analysis"><h3><span class="num">#1</span>Market Basket Analysis</h3>
    <p class="kpi-row">
      <span><b>35</b> órdenes multi-producto (43.8% del total)</span>
    </p>
    <table>
      <thead><tr><th>Combo</th><th>Veces</th><th>Support</th><th>Confidence</th><th>Lift</th></tr></thead>
      <tbody><tr><td>Short Surf Verde + Sticker Pack</td><td>1</td><td>1.2%</td><td>25.0%</td><td><b>5.00×</b></td></tr><tr><td>Gorra Trucker Beige + Sticker Pack</td><td>1</td><td>1.2%</td><td>25.0%</td><td><b>4.00×</b></td></tr><tr><td>Gorra Trucker Negra + Remera Básica Blanca</td><td>2</td><td>2.5%</td><td>40.0%</td><td><b>3.20×</b></td></tr><tr><td>Gorra Trucker Negra + Riñonera Crossbody Negra</td><td>2</td><td>2.5%</td><td>40.0%</td><td><b>3.20×</b></td></tr><tr><td>Medias Logo + Short Surf Negro</td><td>2</td><td>2.5%</td><td>28.6%</td><td><b>2.54×</b></td></tr><tr><td>Buzo Oversize Gris + Pantalón Jogger Gris</td><td>3</td><td>3.8%</td><td>50.0%</td><td><b>2.35×</b></td></tr><tr><td>Gorra Trucker Beige + Short Surf Negro</td><td>1</td><td>1.2%</td><td>20.0%</td><td><b>2.29×</b></td></tr><tr><td>Camisa Lino Blanca + Pantalón Jogger Gris</td><td>2</td><td>2.5%</td><td>33.3%</td><td><b>2.22×</b></td></tr><tr><td>Medias Logo + Short Surf Verde</td><td>1</td><td>1.2%</td><td>25.0%</td><td><b>2.22×</b></td></tr><tr><td>Riñonera Crossbody Negra + Sticker Pack</td><td>1</td><td>1.2%</td><td>25.0%</td><td><b>2.00×</b></td></tr></tbody>
    </table>
    <p class="insight">Bundles con lift &gt; 2 son candidatos naturales a packs o cross-sell en PDP.</p>
    </div><div class="analysis"><h3><span class="num">#2</span>Afinidad entre categorías</h3><p class="kpi-row">Error al renderizar: 'items'</p></div><div class="analysis"><h3><span class="num">#3</span>Ranking de productos</h3><table>
      <thead><tr><th>Producto</th><th>Revenue</th><th>Unidades</th><th>Precio prom.</th><th>Tendencia</th></tr></thead>
      <tbody><tr><td>Campera Puffer Negra - M</td><td>$405.000</td><td>9</td><td>$45.000</td><td><span style="color:var(--negative);font-weight:600;">↓ 50.0%</span></td></tr><tr><td>Buzo Oversize Gris - M</td><td>$198.000</td><td>9</td><td>$22.000</td><td><span style="color:var(--positive);font-weight:600;">↑ 100.0%</span></td></tr><tr><td>Pantalón Jogger Negro - M</td><td>$185.000</td><td>10</td><td>$18.500</td><td><span style="color:var(--negative);font-weight:600;">↓ 20.0%</span></td></tr><tr><td>Buzo Oversize Gris - L</td><td>$176.000</td><td>8</td><td>$22.000</td><td><span style="color:var(--negative);font-weight:600;">↓ 50.0%</span></td></tr><tr><td>Buzo Oversize Negro - M</td><td>$176.000</td><td>8</td><td>$22.000</td><td><span style="color:var(--negative);font-weight:600;">↓ 50.0%</span></td></tr><tr><td>Camisa Lino Blanca - M</td><td>$175.500</td><td>9</td><td>$19.500</td><td><span style="color:var(--negative);font-weight:600;">↓ 75.0%</span></td></tr><tr><td>Riñonera Crossbody Negra</td><td>$150.000</td><td>12</td><td>$12.500</td><td><span style="color:var(--positive);font-weight:600;">↑ 200.0%</span></td></tr><tr><td>Camisa Lino Blanca - L</td><td>$136.500</td><td>7</td><td>$19.500</td><td><span style="color:var(--negative);font-weight:600;">↓ 100.0%</span></td></tr><tr><td>Short Surf Negro - M</td><td>$130.500</td><td>9</td><td>$14.500</td><td><span style="color:var(--positive);font-weight:600;">↑ 200.0%</span></td></tr><tr><td>Pantalón Jogger Negro - L</td><td>$111.000</td><td>6</td><td>$18.500</td><td><span style="color:var(--negative);font-weight:600;">↓ 100.0%</span></td></tr></tbody>
    </table>
    <p class="insight">Detectar héroes (top revenue) y estrellas emergentes (top tendencia) — push diferenciado.</p></div><div class="analysis"><h3><span class="num">#4</span>Productos ancla</h3><table>
      <thead><tr><th>Producto ancla</th><th>Apariciones en multi-orden</th><th>Mejor co-compra</th></tr></thead>
      <tbody><tr><td colspan="3">Datos insuficientes</td></tr></tbody>
    </table>
    <p class="insight">Productos ancla son drivers de cross-sell — exhibirlos primero acelera el AOV.</p></div><div class="analysis"><h3><span class="num">#5</span>Long tail 80/20</h3><div class="stat-grid">
      <div class="stat"><div class="stat-num">11</div><div class="stat-lbl">SKUs hacen el 80% del revenue</div></div>
      <div class="stat"><div class="stat-num">55.0%</div><div class="stat-lbl">del catálogo</div></div>
      <div class="stat"><div class="stat-num">20</div><div class="stat-lbl">SKUs totales</div></div>
    </div>
    <p class="insight">Concentración Pareto. Si pocos SKUs hacen casi todo el revenue, revisar inversión de stock en el long tail.</p></div><div class="analysis"><h3><span class="num">#6</span>Productos con alta tasa de cancelación</h3><p>Tasa global de cancelación: <b>7.0%</b></p>
    <table>
      <thead><tr><th>Producto</th><th>Órdenes</th><th>Tasa cancel.</th><th>vs media</th></tr></thead>
      <tbody><tr><td>Remera Básica Negra - L</td><td>8</td><td>0.2%</td><td><span style="color:var(--negative);font-weight:600;">↓ 6.8%</span></td></tr><tr><td>Gorra Trucker Negra</td><td>5</td><td>0.2%</td><td><span style="color:var(--negative);font-weight:600;">↓ 6.8%</span></td></tr><tr><td>Pantalón Jogger Negro - L</td><td>5</td><td>0.2%</td><td><span style="color:var(--negative);font-weight:600;">↓ 6.8%</span></td></tr><tr><td>Buzo Oversize Negro - M</td><td>7</td><td>0.1%</td><td><span style="color:var(--negative);font-weight:600;">↓ 6.9%</span></td></tr><tr><td>Pantalón Jogger Negro - M</td><td>7</td><td>0.1%</td><td><span style="color:var(--negative);font-weight:600;">↓ 6.9%</span></td></tr></tbody>
    </table></div></section><section class="category"><h2>Cliente</h2><div class="analysis"><h3><span class="num">#7</span>Segmentación RFM</h3><p>Total clientes segmentados: <b>22</b></p>
    <table>
      <thead><tr><th>Segmento</th><th>Clientes</th><th>%</th><th>Revenue prom.</th></tr></thead>
      <tbody><tr><td>Loyal</td><td>6</td><td>27.3%</td><td>$146.721</td></tr><tr><td>Hibernating</td><td>5</td><td>22.7%</td><td>$33.462</td></tr><tr><td>Champions</td><td>4</td><td>18.2%</td><td>$240.228</td></tr><tr><td>About to Sleep</td><td>2</td><td>9.1%</td><td>$41.395</td></tr><tr><td>Potential Loyal</td><td>2</td><td>9.1%</td><td>$45.044</td></tr><tr><td>At Risk</td><td>1</td><td>4.5%</td><td>$267.651</td></tr><tr><td>Need Attention</td><td>1</td><td>4.5%</td><td>$140.899</td></tr><tr><td>Other</td><td>1</td><td>4.5%</td><td>$56.841</td></tr></tbody>
    </table>
    <p class="insight">Champions y Loyal sostienen el negocio. At Risk y About to Sleep son ventana de reactivación.</p></div><div class="analysis"><h3><span class="num">#8</span>Customer Lifetime Value</h3><div class="stat-grid">
      <div class="stat"><div class="stat-num">$562.043</div><div class="stat-lbl">CLV promedio (3 años)</div></div>
      <div class="stat"><div class="stat-num">$502.456</div><div class="stat-lbl">CLV mediano</div></div>
      <div class="stat"><div class="stat-num">3.6</div><div class="stat-lbl">Órdenes prom. por cliente</div></div>
    </div>
    <p class="insight">El gap entre promedio y mediana indica concentración. Top 10% suele 3-5× la mediana.</p></div><div class="analysis"><h3><span class="num">#9</span>Análisis de cohortes</h3><p class="kpi-row">Error al renderizar: unsupported format string passed to dict.__format__</p></div><div class="analysis"><h3><span class="num">#10</span>Tasa de recompra</h3><div class="stat-grid">
      <div class="stat"><div class="stat-num">81.8%</div><div class="stat-lbl">Tasa de recompra</div></div>
      <div class="stat"><div class="stat-num">—</div><div class="stat-lbl">Días entre compras (mediana)</div></div>
      <div class="stat"><div class="stat-num">18</div><div class="stat-lbl">Clientes recurrentes</div></div>
    </div>
    <p class="insight">Si la mediana entre compras &gt; 90 días, las automations de retención no se están disparando bien.</p></div><div class="analysis"><h3><span class="num">#39</span>Producto gateway de retención</h3><p class="kpi-row">Baseline global de recompra: <b>81.8%</b> · Muestra mínima por producto: 3 clientes · Productos calificados: 7</p>
    <table>
      <thead><tr><th>Producto</th><th>Clientes 1ra compra</th><th>Volvieron</th><th>Tasa retención</th><th>Lift vs baseline</th></tr></thead>
      <tbody><tr><td>Buzo Oversize Gris - L</td><td>4</td><td>4</td><td><b>100.0%</b></td><td>1.22×</td></tr><tr><td>Buzo Oversize Gris - M</td><td>3</td><td>3</td><td><b>100.0%</b></td><td>1.22×</td></tr><tr><td>Campera Puffer Negra - M</td><td>3</td><td>3</td><td><b>100.0%</b></td><td>1.22×</td></tr><tr><td>Pantalón Jogger Gris - M</td><td>3</td><td>3</td><td><b>100.0%</b></td><td>1.22×</td></tr><tr><td>Pantalón Jogger Negro - L</td><td>3</td><td>3</td><td><b>100.0%</b></td><td>1.22×</td></tr><tr><td>Short Surf Negro - M</td><td>3</td><td>3</td><td><b>100.0%</b></td><td>1.22×</td></tr><tr><td>Remera Básica Blanca - L</td><td>3</td><td>2</td><td><b>66.7%</b></td><td>0.82×</td></tr></tbody>
    </table>
    <p class="insight">Mejor gateway: <b>Buzo Oversize Gris - L</b> — 100.0% de retención vs 81.8% global (lift 1.22×). Empujar los productos con lift &gt; 1.3 en pauta de adquisición rinde más que el best-seller absoluto: capturan clientes que vuelven, no solo ventas one-shot.</p></div></section><section class="category"><h2>Revenue</h2><div class="analysis"><h3><span class="num">#11</span>Evolución revenue mensual</h3><p class="kpi-row">Error al renderizar: 'month'</p></div><div class="analysis"><h3><span class="num">#12</span>Ticket promedio</h3><div class="stat-grid">
      <div class="stat"><div class="stat-num">$33.085</div><div class="stat-lbl">AOV global</div></div>
      <div class="stat"><div class="stat-num">$26.390</div><div class="stat-lbl">AOV mediano</div></div>
    </div>
    <p class="insight">Si AOV mediano &lt;&lt; AOV promedio hay órdenes outlier que distorsionan: limpiar antes de tomar decisiones de pricing.</p></div><div class="analysis"><h3><span class="num">#13</span>Revenue por categoría</h3><table>
      <thead><tr><th>Categoría</th><th>Revenue</th><th>% Mix</th><th>Unidades</th></tr></thead>
      <tbody><tr><td>Campera Puffer Negra</td><td>$405.000</td><td>17.4%</td><td>9</td></tr><tr><td>Buzo Oversize Gris</td><td>$374.000</td><td>16.0%</td><td>17</td></tr><tr><td>Camisa Lino Blanca</td><td>$312.000</td><td>13.4%</td><td>16</td></tr><tr><td>Pantalón Jogger Negro</td><td>$296.000</td><td>12.7%</td><td>16</td></tr><tr><td>Buzo Oversize Negro</td><td>$176.000</td><td>7.6%</td><td>8</td></tr><tr><td>Riñonera</td><td>$150.000</td><td>6.4%</td><td>12</td></tr><tr><td>Short Surf Negro</td><td>$130.500</td><td>5.6%</td><td>9</td></tr><tr><td>Pantalón Jogger Gris</td><td>$111.000</td><td>4.8%</td><td>6</td></tr><tr><td>Remera Básica Blanca</td><td>$102.000</td><td>4.4%</td><td>12</td></tr><tr><td>Remera Básica Negra</td><td>$93.500</td><td>4.0%</td><td>11</td></tr></tbody>
    </table></div><div class="analysis"><h3><span class="num">#14</span>Impacto de descuentos</h3><div class="stat-grid">
      <div class="stat"><div class="stat-num">0.0%</div><div class="stat-lbl">Órdenes con descuento</div></div>
      <div class="stat"><div class="stat-num">$0</div><div class="stat-lbl">AOV con cupón</div></div>
      <div class="stat"><div class="stat-num">$0</div><div class="stat-lbl">AOV sin cupón</div></div>
    </div>
    <p class="insight">Si AOV con cupón &lt; AOV sin cupón, el descuento canibaliza margen sin aumentar valor.</p></div></section><section class="category"><h2>Geográfico</h2><div class="analysis"><h3><span class="num">#15</span>Heatmap por provincia</h3><table>
      <thead><tr><th>Provincia</th><th>Revenue</th><th>Órdenes</th><th>AOV</th></tr></thead>
      <tbody><tr><td>Buenos Aires</td><td>$839.387</td><td>30</td><td>$27.980</td></tr><tr><td>Tucumán</td><td>$329.557</td><td>6</td><td>$54.926</td></tr><tr><td>Santa Fe</td><td>$313.003</td><td>7</td><td>$44.715</td></tr><tr><td>Córdoba</td><td>$287.590</td><td>9</td><td>$31.954</td></tr><tr><td>Neuquén</td><td>$271.408</td><td>7</td><td>$38.773</td></tr><tr><td>Misiones</td><td>$128.820</td><td>4</td><td>$32.205</td></tr><tr><td>Mendoza</td><td>$126.150</td><td>4</td><td>$31.538</td></tr><tr><td>San Juan</td><td>$105.256</td><td>2</td><td>$52.628</td></tr><tr><td>Chubut</td><td>$82.983</td><td>4</td><td>$20.746</td></tr><tr><td>Entre Ríos</td><td>$79.913</td><td>3</td><td>$26.638</td></tr><tr><td>Río Negro</td><td>$42.143</td><td>2</td><td>$21.072</td></tr><tr><td>Salta</td><td>$40.603</td><td>2</td><td>$20.301</td></tr></tbody>
    </table>
    <p class="insight">Top provincias absorben pauta. Provincias con AOV alto y volumen bajo son targets a escalar.</p></div><div class="analysis"><h3><span class="num">#16</span>Costo de envío vs conversión</h3><p>Costo medio de envío: <b>$4.449</b></p>
    <p>% órdenes con envío gratis: <b>13.8%</b></p>
    <p class="insight">Costos de envío altos por provincia explican abandono geográfico.</p></div></section><section class="category"><h2>Operativo</h2><div class="analysis"><h3><span class="num">#17</span>Tasa de cancelación</h3><p class="kpi-row">Error al renderizar: 'pct'</p></div><div class="analysis"><h3><span class="num">#18</span>Mix de medios de pago</h3><p class="kpi-row">Error al renderizar: 'method'</p></div></section><section class="category"><h2>Estratégico</h2><div class="analysis"><h3><span class="num">#19</span>Oportunidades de bundling</h3><table>
      <thead><tr><th>Bundle propuesto</th><th>Precio combinado</th><th>Lift</th></tr></thead>
      <tbody><tr><td>Short Surf Verde + Sticker Pack</td><td>$0</td><td>5.00×</td></tr><tr><td>Gorra Trucker Beige + Sticker Pack</td><td>$0</td><td>4.00×</td></tr><tr><td>Gorra Trucker Negra + Remera Básica Blanca</td><td>$0</td><td>3.20×</td></tr><tr><td>Gorra Trucker Negra + Riñonera Crossbody Negra</td><td>$0</td><td>3.20×</td></tr><tr><td>Medias Logo + Short Surf Negro</td><td>$0</td><td>2.54×</td></tr><tr><td>Buzo Oversize Gris + Pantalón Jogger Gris</td><td>$0</td><td>2.35×</td></tr><tr><td>Gorra Trucker Beige + Short Surf Negro</td><td>$0</td><td>2.29×</td></tr><tr><td>Camisa Lino Blanca + Pantalón Jogger Gris</td><td>$0</td><td>2.22×</td></tr></tbody>
    </table>
    <p class="insight">Lift &gt; 2 + precio combinado interesante = pack con descuento moderado.</p></div><div class="analysis"><h3><span class="num">#20</span>Estacionalidad</h3><p>Mes pico: <b>Ene</b> · Mes valle: <b>Nov</b></p>
    <p>Día pico: <b>Jueves</b></p>
    <table>
      <thead><tr><th>Día semana</th><th>Revenue</th></tr></thead>
      <tbody><tr><td>Lunes</td><td>$498.699</td></tr><tr><td>Martes</td><td>$278.433</td></tr><tr><td>Miércoles</td><td>$300.411</td></tr><tr><td>Jueves</td><td>$586.100</td></tr><tr><td>Viernes</td><td>$317.460</td></tr><tr><td>Sábado</td><td>$492.714</td></tr><tr><td>Domingo</td><td>$172.997</td></tr></tbody>
    </table>
    <p class="insight">Programar campañas en valles y pauta agresiva en picos.</p></div></section>
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