diff --git a/Rakefile b/Rakefile
index fde1756..7c80620 100644
--- a/Rakefile
+++ b/Rakefile
@@ -6,6 +6,21 @@ require 'bundler/gem_tasks'
 require 'rspec/core/rake_task'
 require 'ffi-compiler/compile_task'
 require 'mini_portile2'
+require 'gemfury'
+require 'gemfury/command'
+
+# Override rubygem_push to push to gemfury instead when doing `rake release`
+module Bundler
+  class GemHelper
+    def rubygem_push(path)
+      ::Gemfury::Command::App.start(['push', path, '--as=livelink'])
+    end
+
+    def version_tag
+      "#{name}-#{version}"
+    end
+  end
+end
 
 WEBP = MiniPortile.new('libwebp', '1.2.4')
 WEBP.files = ['https://storage.googleapis.com/downloads.webmproject.org/releases/webp/libwebp-1.2.4.tar.gz']
diff --git a/webp-ffi.gemspec b/webp-ffi.gemspec
index 18532a5..f2713b5 100644
--- a/webp-ffi.gemspec
+++ b/webp-ffi.gemspec
@@ -19,6 +19,8 @@ Gem::Specification.new do |spec|
   spec.require_paths = ["lib"]
   spec.extensions    << 'ext/webp_ffi/Rakefile'
 
+  spec.metadata['allowed_push_host'] = 'gem.fury.io'
+
   spec.add_runtime_dependency "ffi", ">= 1.9.0"
   spec.add_runtime_dependency "ffi-compiler", ">= 0.1.2"
   spec.add_dependency("mini_portile2", "~> 2.8.0")
@@ -26,4 +28,5 @@ Gem::Specification.new do |spec|
   spec.add_development_dependency "bundler", ">= 1.2"
   spec.add_development_dependency "rake"
   spec.add_development_dependency "rspec", ">= 3"
+  spec.add_development_dependency 'gemfury', '~> 0.12.0'
 end