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Create a release tag and push it to GitHub:
VERSION=1.2.3 git tag -as v$VERSION git push origin v$VERSION
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Build the release for the major platforms:
make releases VERSION=$VERSION
The output is a bunch of ZIP files written to directory
releases/
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Go to the releases page.
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Click on "Draft a new release".
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Select the tag, add the required information, and upload the zip files.
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Click "Publish release".