diff --git a/Makefile b/Makefile
index d120376fd..f2593225e 100644
--- a/Makefile
+++ b/Makefile
@@ -12,7 +12,7 @@
 # See the License for the specific language governing permissions and
 # limitations under the License.
 
-VERSION ?= 1.0.0-alpha
+VERSION ?= 1.0.0-rc.0
 GIT_COMMIT_HASH ?= $(shell git rev-parse HEAD)
 GIT_TREESTATE=$(shell if [ -n "$(git status --porcelain)" ]; then echo "dirty"; else echo "clean"; fi)
 BUILD_DATE = $(shell date -u +'%Y-%m-%dT%H:%M:%SZ')
@@ -253,7 +253,7 @@ clean:
 
 CHARTS_FOLDER := deploy/charts
 CHARTS := $(wildcard $(CHARTS_FOLDER)/*)
-CHART_VERSION ?= v1.0.0-alpha
+CHART_VERSION ?= v1.0.0-rc.0
 CHART_OCI_REGISTRY ?= oci://$(HUB)
 CHART_OUTPUT_DIR ?= out/charts