diff --git a/libs/core-functions/src/functions/lib/udf_wrapper.ts b/libs/core-functions/src/functions/lib/udf_wrapper.ts
index 9f214b5df..8ec6b5c72 100644
--- a/libs/core-functions/src/functions/lib/udf_wrapper.ts
+++ b/libs/core-functions/src/functions/lib/udf_wrapper.ts
@@ -373,6 +373,7 @@ export async function UDFTestRun({
         },
         region: {
           code: "NY",
+          name: "New York",
         },
         location: {
           latitude: 40.6808,
diff --git a/services/rotor/src/lib/maxmind.ts b/services/rotor/src/lib/maxmind.ts
index 94a875408..1e4aa27f3 100644
--- a/services/rotor/src/lib/maxmind.ts
+++ b/services/rotor/src/lib/maxmind.ts
@@ -1,4 +1,4 @@
-import { Reader, ReaderModel, City, Isp } from "@maxmind/geoip2-node";
+import { Reader, ReaderModel, City, Isp, Names } from "@maxmind/geoip2-node";
 import * as zlib from "zlib";
 import * as tar from "tar";
 import { Geo } from "@jitsu/protocols/analytics";
@@ -16,6 +16,8 @@ type Edition = PaidEdition | FreeEditions | "NotRequired" | "";
 
 type LoadFunction = (edition: Edition) => Promise<Buffer>;
 
+type GetLocalizedNameFunction = (names: Names) => string;
+
 const composeURL = (licenseKeyOrURL: string, edition: Edition) => {
   if (licenseKeyOrURL.startsWith("http")) {
     return licenseKeyOrURL + (licenseKeyOrURL.endsWith("/") ? "" : "/") + edition + ".tar.gz";
@@ -68,6 +70,14 @@ export async function initMaxMindClient(opts: {
   } else {
     loadFunc = (edition: Edition) => loadFromURL(composeURL(licenseKey || url || "", edition));
   }
+  let getLocalizedName: GetLocalizedNameFunction;
+  if (process.env.MAXMIND_LOCALE) {
+    getLocalizedName = (names: Names) => {
+      return names[process.env.MAXMIND_LOCALE!] || names.en;
+    };
+  } else {
+    getLocalizedName = (names: Names) => names.en;
+  }
 
   let cityReader: ReaderModel | undefined;
   let countryReader: ReaderModel | undefined;
@@ -136,12 +146,13 @@ export async function initMaxMindClient(opts: {
                 continent: geo.continent
                   ? {
                       code: geo.continent.code,
+                      name: getLocalizedName(geo.continent.names),
                     }
                   : undefined,
                 country: geo.country
                   ? {
                       code: geo.country.isoCode,
-                      name: geo.country.names.en,
+                      name: getLocalizedName(geo.country.names),
                       isEU: !!geo.country.isInEuropeanUnion,
                     }
                   : undefined,
@@ -149,12 +160,13 @@ export async function initMaxMindClient(opts: {
                   ? {
                       code: geo.subdivisions[0].isoCode,
                       confidence: geo.subdivisions[0].confidence,
+                      name: getLocalizedName(geo.subdivisions[0].names),
                     }
                   : undefined,
                 city: geo.city
                   ? {
                       confidence: geo.city.confidence,
-                      name: geo.city.names.en,
+                      name: getLocalizedName(geo.city.names),
                     }
                   : undefined,
                 postalCode: geo.postal
diff --git a/types/protocols/analytics.d.ts b/types/protocols/analytics.d.ts
index 568e34281..3d4cbad60 100644
--- a/types/protocols/analytics.d.ts
+++ b/types/protocols/analytics.d.ts
@@ -12,12 +12,19 @@ export type WithConfidence<T> = T & {
 export type Geo = {
   continent?: {
     code: "AF" | "AN" | "AS" | "EU" | "NA" | "OC" | "SA";
+    /**
+     * Localized name of the continent
+     */
+    name: string;
   };
   country?: {
     /**
      * Two-letter country code (ISO 3166-1 alpha-2): https://en.wikipedia.org/wiki/ISO_3166-1_alpha-2
      */
     code: string;
+    /**
+     * Localized name of the country
+     */
     name: string;
     isEU: boolean;
   };
@@ -27,8 +34,15 @@ export type Geo = {
      * For USA it's two-letter capitaluzed state code (such as NY)
      */
     code: string;
+    /**
+     * Localized name of the region
+     */
+    name: string;
   }>;
   city?: WithConfidence<{
+    /**
+     * Localized name of the city
+     */
     name: string;
   }>;