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Week 4. Using digital tools for sustainability (and making money for it)

Content

Digital tools can do a lot for sustainability. As concern about climate change grows, opportunities will be available for those able to deliver digital tools that solve real-world sustainability problems.

However, any such tools need to be sustainable and cost-efficient. This is not idealism. It is a simple market reality.

If they are not sustainable, there is a significant risk of greenwashing scandals and potentially even lawsuits. If they are not cost-effective, it will be very hard to get buy-in.

Suggested literature

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  • Bassett, A. 2023. Five companies using AI to address climate change. Climatebase. Link.
  • De Chant, T. 2022. Climate tech is a hot investment in 2022 — next five years could be even hotter. TechCrunch. Link.
  • Deamer, L. nd. The 30 UK tech scaleups tackling climate change to watch. Startups Magazine. Link.
  • Elman, A. 2023. How 4 startups are using AI to solve climate change challenges. Google Blog. Link.
  • European Parliament. 2023. EU to ban greenwashing and improve consumer information on product durability. European Parliament. [Link]( EU to ban greenwashing and improve consumer information on product durability).
  • George, M., O'Regan, K. & Holst, A. 2022. Digital solutions can reduce global emissions by up to 20%. Here’s how. World Economic Forum (WEF). Link.
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  • Davis, L. 2023. Guide to navigating the EU and UK’s new anti-greenwashing laws. Sustain.Life. Link.
  • Šurdonja, S., Giuffrè, T. & Deluka-Tibljaš, A. Smart mobility solutions – Necessary precondition for a well-functioning smart city. Transportation Research Procedia, 45, 604-611. Link.
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