diff --git a/lab-customer-analysis-round-2.ipynb b/lab-customer-analysis-round-2.ipynb
new file mode 100644
index 0000000..5a63468
--- /dev/null
+++ b/lab-customer-analysis-round-2.ipynb
@@ -0,0 +1,2120 @@
+{
+ "cells": [
+  {
+   "cell_type": "code",
+   "execution_count": 73,
+   "id": "b109cbff-6e57-455f-859e-f4f7a6bf39e7",
+   "metadata": {},
+   "outputs": [
+    {
+     "data": {
+      "text/html": [
+       "<div>\n",
+       "<style scoped>\n",
+       "    .dataframe tbody tr th:only-of-type {\n",
+       "        vertical-align: middle;\n",
+       "    }\n",
+       "\n",
+       "    .dataframe tbody tr th {\n",
+       "        vertical-align: top;\n",
+       "    }\n",
+       "\n",
+       "    .dataframe thead th {\n",
+       "        text-align: right;\n",
+       "    }\n",
+       "</style>\n",
+       "<table border=\"1\" class=\"dataframe\">\n",
+       "  <thead>\n",
+       "    <tr style=\"text-align: right;\">\n",
+       "      <th></th>\n",
+       "      <th>Unnamed: 0</th>\n",
+       "      <th>Customer</th>\n",
+       "      <th>State</th>\n",
+       "      <th>Customer Lifetime Value</th>\n",
+       "      <th>Response</th>\n",
+       "      <th>Coverage</th>\n",
+       "      <th>Education</th>\n",
+       "      <th>Effective To Date</th>\n",
+       "      <th>EmploymentStatus</th>\n",
+       "      <th>Gender</th>\n",
+       "      <th>...</th>\n",
+       "      <th>Number of Open Complaints</th>\n",
+       "      <th>Number of Policies</th>\n",
+       "      <th>Policy Type</th>\n",
+       "      <th>Policy</th>\n",
+       "      <th>Renew Offer Type</th>\n",
+       "      <th>Sales Channel</th>\n",
+       "      <th>Total Claim Amount</th>\n",
+       "      <th>Vehicle Class</th>\n",
+       "      <th>Vehicle Size</th>\n",
+       "      <th>Vehicle Type</th>\n",
+       "    </tr>\n",
+       "  </thead>\n",
+       "  <tbody>\n",
+       "    <tr>\n",
+       "      <th>0</th>\n",
+       "      <td>0</td>\n",
+       "      <td>DK49336</td>\n",
+       "      <td>Arizona</td>\n",
+       "      <td>4809.216960</td>\n",
+       "      <td>No</td>\n",
+       "      <td>Basic</td>\n",
+       "      <td>College</td>\n",
+       "      <td>2/18/11</td>\n",
+       "      <td>Employed</td>\n",
+       "      <td>M</td>\n",
+       "      <td>...</td>\n",
+       "      <td>0.0</td>\n",
+       "      <td>9</td>\n",
+       "      <td>Corporate Auto</td>\n",
+       "      <td>Corporate L3</td>\n",
+       "      <td>Offer3</td>\n",
+       "      <td>Agent</td>\n",
+       "      <td>292.800000</td>\n",
+       "      <td>Four-Door Car</td>\n",
+       "      <td>Medsize</td>\n",
+       "      <td>NaN</td>\n",
+       "    </tr>\n",
+       "    <tr>\n",
+       "      <th>1</th>\n",
+       "      <td>1</td>\n",
+       "      <td>KX64629</td>\n",
+       "      <td>California</td>\n",
+       "      <td>2228.525238</td>\n",
+       "      <td>No</td>\n",
+       "      <td>Basic</td>\n",
+       "      <td>College</td>\n",
+       "      <td>1/18/11</td>\n",
+       "      <td>Unemployed</td>\n",
+       "      <td>F</td>\n",
+       "      <td>...</td>\n",
+       "      <td>0.0</td>\n",
+       "      <td>1</td>\n",
+       "      <td>Personal Auto</td>\n",
+       "      <td>Personal L3</td>\n",
+       "      <td>Offer4</td>\n",
+       "      <td>Call Center</td>\n",
+       "      <td>744.924331</td>\n",
+       "      <td>Four-Door Car</td>\n",
+       "      <td>Medsize</td>\n",
+       "      <td>NaN</td>\n",
+       "    </tr>\n",
+       "    <tr>\n",
+       "      <th>2</th>\n",
+       "      <td>2</td>\n",
+       "      <td>LZ68649</td>\n",
+       "      <td>Washington</td>\n",
+       "      <td>14947.917300</td>\n",
+       "      <td>No</td>\n",
+       "      <td>Basic</td>\n",
+       "      <td>Bachelor</td>\n",
+       "      <td>2/10/11</td>\n",
+       "      <td>Employed</td>\n",
+       "      <td>M</td>\n",
+       "      <td>...</td>\n",
+       "      <td>0.0</td>\n",
+       "      <td>2</td>\n",
+       "      <td>Personal Auto</td>\n",
+       "      <td>Personal L3</td>\n",
+       "      <td>Offer3</td>\n",
+       "      <td>Call Center</td>\n",
+       "      <td>480.000000</td>\n",
+       "      <td>SUV</td>\n",
+       "      <td>Medsize</td>\n",
+       "      <td>A</td>\n",
+       "    </tr>\n",
+       "    <tr>\n",
+       "      <th>3</th>\n",
+       "      <td>3</td>\n",
+       "      <td>XL78013</td>\n",
+       "      <td>Oregon</td>\n",
+       "      <td>22332.439460</td>\n",
+       "      <td>Yes</td>\n",
+       "      <td>Extended</td>\n",
+       "      <td>College</td>\n",
+       "      <td>1/11/11</td>\n",
+       "      <td>Employed</td>\n",
+       "      <td>M</td>\n",
+       "      <td>...</td>\n",
+       "      <td>0.0</td>\n",
+       "      <td>2</td>\n",
+       "      <td>Corporate Auto</td>\n",
+       "      <td>Corporate L3</td>\n",
+       "      <td>Offer2</td>\n",
+       "      <td>Branch</td>\n",
+       "      <td>484.013411</td>\n",
+       "      <td>Four-Door Car</td>\n",
+       "      <td>Medsize</td>\n",
+       "      <td>A</td>\n",
+       "    </tr>\n",
+       "    <tr>\n",
+       "      <th>4</th>\n",
+       "      <td>4</td>\n",
+       "      <td>QA50777</td>\n",
+       "      <td>Oregon</td>\n",
+       "      <td>9025.067525</td>\n",
+       "      <td>No</td>\n",
+       "      <td>Premium</td>\n",
+       "      <td>Bachelor</td>\n",
+       "      <td>1/17/11</td>\n",
+       "      <td>Medical Leave</td>\n",
+       "      <td>F</td>\n",
+       "      <td>...</td>\n",
+       "      <td>NaN</td>\n",
+       "      <td>7</td>\n",
+       "      <td>Personal Auto</td>\n",
+       "      <td>Personal L2</td>\n",
+       "      <td>Offer1</td>\n",
+       "      <td>Branch</td>\n",
+       "      <td>707.925645</td>\n",
+       "      <td>Four-Door Car</td>\n",
+       "      <td>Medsize</td>\n",
+       "      <td>NaN</td>\n",
+       "    </tr>\n",
+       "    <tr>\n",
+       "      <th>...</th>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "    </tr>\n",
+       "    <tr>\n",
+       "      <th>10905</th>\n",
+       "      <td>10905</td>\n",
+       "      <td>FE99816</td>\n",
+       "      <td>Nevada</td>\n",
+       "      <td>15563.369440</td>\n",
+       "      <td>No</td>\n",
+       "      <td>Premium</td>\n",
+       "      <td>Bachelor</td>\n",
+       "      <td>1/19/11</td>\n",
+       "      <td>Unemployed</td>\n",
+       "      <td>F</td>\n",
+       "      <td>...</td>\n",
+       "      <td>NaN</td>\n",
+       "      <td>7</td>\n",
+       "      <td>Personal Auto</td>\n",
+       "      <td>Personal L1</td>\n",
+       "      <td>Offer3</td>\n",
+       "      <td>Web</td>\n",
+       "      <td>1214.400000</td>\n",
+       "      <td>Luxury Car</td>\n",
+       "      <td>Medsize</td>\n",
+       "      <td>A</td>\n",
+       "    </tr>\n",
+       "    <tr>\n",
+       "      <th>10906</th>\n",
+       "      <td>10906</td>\n",
+       "      <td>KX53892</td>\n",
+       "      <td>Oregon</td>\n",
+       "      <td>5259.444853</td>\n",
+       "      <td>No</td>\n",
+       "      <td>Basic</td>\n",
+       "      <td>College</td>\n",
+       "      <td>1/6/11</td>\n",
+       "      <td>Employed</td>\n",
+       "      <td>F</td>\n",
+       "      <td>...</td>\n",
+       "      <td>0.0</td>\n",
+       "      <td>6</td>\n",
+       "      <td>Personal Auto</td>\n",
+       "      <td>Personal L3</td>\n",
+       "      <td>Offer2</td>\n",
+       "      <td>Branch</td>\n",
+       "      <td>273.018929</td>\n",
+       "      <td>Four-Door Car</td>\n",
+       "      <td>Medsize</td>\n",
+       "      <td>A</td>\n",
+       "    </tr>\n",
+       "    <tr>\n",
+       "      <th>10907</th>\n",
+       "      <td>10907</td>\n",
+       "      <td>TL39050</td>\n",
+       "      <td>Arizona</td>\n",
+       "      <td>23893.304100</td>\n",
+       "      <td>No</td>\n",
+       "      <td>Extended</td>\n",
+       "      <td>Bachelor</td>\n",
+       "      <td>2/6/11</td>\n",
+       "      <td>Employed</td>\n",
+       "      <td>F</td>\n",
+       "      <td>...</td>\n",
+       "      <td>0.0</td>\n",
+       "      <td>2</td>\n",
+       "      <td>Corporate Auto</td>\n",
+       "      <td>Corporate L3</td>\n",
+       "      <td>Offer1</td>\n",
+       "      <td>Web</td>\n",
+       "      <td>381.306996</td>\n",
+       "      <td>Luxury SUV</td>\n",
+       "      <td>Medsize</td>\n",
+       "      <td>NaN</td>\n",
+       "    </tr>\n",
+       "    <tr>\n",
+       "      <th>10908</th>\n",
+       "      <td>10908</td>\n",
+       "      <td>WA60547</td>\n",
+       "      <td>California</td>\n",
+       "      <td>11971.977650</td>\n",
+       "      <td>No</td>\n",
+       "      <td>Premium</td>\n",
+       "      <td>College</td>\n",
+       "      <td>2/13/11</td>\n",
+       "      <td>Employed</td>\n",
+       "      <td>F</td>\n",
+       "      <td>...</td>\n",
+       "      <td>4.0</td>\n",
+       "      <td>6</td>\n",
+       "      <td>Personal Auto</td>\n",
+       "      <td>Personal L1</td>\n",
+       "      <td>Offer1</td>\n",
+       "      <td>Branch</td>\n",
+       "      <td>618.288849</td>\n",
+       "      <td>SUV</td>\n",
+       "      <td>Medsize</td>\n",
+       "      <td>A</td>\n",
+       "    </tr>\n",
+       "    <tr>\n",
+       "      <th>10909</th>\n",
+       "      <td>10909</td>\n",
+       "      <td>IV32877</td>\n",
+       "      <td>NaN</td>\n",
+       "      <td>6857.519928</td>\n",
+       "      <td>NaN</td>\n",
+       "      <td>Basic</td>\n",
+       "      <td>Bachelor</td>\n",
+       "      <td>1/8/11</td>\n",
+       "      <td>Unemployed</td>\n",
+       "      <td>M</td>\n",
+       "      <td>...</td>\n",
+       "      <td>0.0</td>\n",
+       "      <td>3</td>\n",
+       "      <td>Personal Auto</td>\n",
+       "      <td>Personal L1</td>\n",
+       "      <td>Offer4</td>\n",
+       "      <td>Web</td>\n",
+       "      <td>1021.719397</td>\n",
+       "      <td>SUV</td>\n",
+       "      <td>Medsize</td>\n",
+       "      <td>NaN</td>\n",
+       "    </tr>\n",
+       "  </tbody>\n",
+       "</table>\n",
+       "<p>10910 rows × 26 columns</p>\n",
+       "</div>"
+      ],
+      "text/plain": [
+       "       Unnamed: 0 Customer       State  Customer Lifetime Value Response  \\\n",
+       "0               0  DK49336     Arizona              4809.216960       No   \n",
+       "1               1  KX64629  California              2228.525238       No   \n",
+       "2               2  LZ68649  Washington             14947.917300       No   \n",
+       "3               3  XL78013      Oregon             22332.439460      Yes   \n",
+       "4               4  QA50777      Oregon              9025.067525       No   \n",
+       "...           ...      ...         ...                      ...      ...   \n",
+       "10905       10905  FE99816      Nevada             15563.369440       No   \n",
+       "10906       10906  KX53892      Oregon              5259.444853       No   \n",
+       "10907       10907  TL39050     Arizona             23893.304100       No   \n",
+       "10908       10908  WA60547  California             11971.977650       No   \n",
+       "10909       10909  IV32877         NaN              6857.519928      NaN   \n",
+       "\n",
+       "       Coverage Education Effective To Date EmploymentStatus Gender  ...  \\\n",
+       "0         Basic   College           2/18/11         Employed      M  ...   \n",
+       "1         Basic   College           1/18/11       Unemployed      F  ...   \n",
+       "2         Basic  Bachelor           2/10/11         Employed      M  ...   \n",
+       "3      Extended   College           1/11/11         Employed      M  ...   \n",
+       "4       Premium  Bachelor           1/17/11    Medical Leave      F  ...   \n",
+       "...         ...       ...               ...              ...    ...  ...   \n",
+       "10905   Premium  Bachelor           1/19/11       Unemployed      F  ...   \n",
+       "10906     Basic   College            1/6/11         Employed      F  ...   \n",
+       "10907  Extended  Bachelor            2/6/11         Employed      F  ...   \n",
+       "10908   Premium   College           2/13/11         Employed      F  ...   \n",
+       "10909     Basic  Bachelor            1/8/11       Unemployed      M  ...   \n",
+       "\n",
+       "       Number of Open Complaints Number of Policies     Policy Type  \\\n",
+       "0                            0.0                  9  Corporate Auto   \n",
+       "1                            0.0                  1   Personal Auto   \n",
+       "2                            0.0                  2   Personal Auto   \n",
+       "3                            0.0                  2  Corporate Auto   \n",
+       "4                            NaN                  7   Personal Auto   \n",
+       "...                          ...                ...             ...   \n",
+       "10905                        NaN                  7   Personal Auto   \n",
+       "10906                        0.0                  6   Personal Auto   \n",
+       "10907                        0.0                  2  Corporate Auto   \n",
+       "10908                        4.0                  6   Personal Auto   \n",
+       "10909                        0.0                  3   Personal Auto   \n",
+       "\n",
+       "             Policy  Renew Offer Type  Sales Channel  Total Claim Amount  \\\n",
+       "0      Corporate L3            Offer3          Agent          292.800000   \n",
+       "1       Personal L3            Offer4    Call Center          744.924331   \n",
+       "2       Personal L3            Offer3    Call Center          480.000000   \n",
+       "3      Corporate L3            Offer2         Branch          484.013411   \n",
+       "4       Personal L2            Offer1         Branch          707.925645   \n",
+       "...             ...               ...            ...                 ...   \n",
+       "10905   Personal L1            Offer3            Web         1214.400000   \n",
+       "10906   Personal L3            Offer2         Branch          273.018929   \n",
+       "10907  Corporate L3            Offer1            Web          381.306996   \n",
+       "10908   Personal L1            Offer1         Branch          618.288849   \n",
+       "10909   Personal L1            Offer4            Web         1021.719397   \n",
+       "\n",
+       "       Vehicle Class Vehicle Size Vehicle Type  \n",
+       "0      Four-Door Car      Medsize          NaN  \n",
+       "1      Four-Door Car      Medsize          NaN  \n",
+       "2                SUV      Medsize            A  \n",
+       "3      Four-Door Car      Medsize            A  \n",
+       "4      Four-Door Car      Medsize          NaN  \n",
+       "...              ...          ...          ...  \n",
+       "10905     Luxury Car      Medsize            A  \n",
+       "10906  Four-Door Car      Medsize            A  \n",
+       "10907     Luxury SUV      Medsize          NaN  \n",
+       "10908            SUV      Medsize            A  \n",
+       "10909            SUV      Medsize          NaN  \n",
+       "\n",
+       "[10910 rows x 26 columns]"
+      ]
+     },
+     "execution_count": 73,
+     "metadata": {},
+     "output_type": "execute_result"
+    }
+   ],
+   "source": [
+    "import pandas as pd\n",
+    "import numpy as np\n",
+    "\n",
+    "customer_mkt = pd.read_csv(r\"C:\\Users\\haiss\\Downloads\\lab-customer-analysis-round-2\\files_for_lab\\csv_files\\marketing_customer_analysis.csv\")\n",
+    "customer_mkt"
+   ]
+  },
+  {
+   "cell_type": "markdown",
+   "id": "4ab73416-cc30-4b01-9ae9-598f9bc4d8c8",
+   "metadata": {},
+   "source": [
+    "## Dataframe shape"
+   ]
+  },
+  {
+   "cell_type": "code",
+   "execution_count": 74,
+   "id": "05f502c7-622f-4c8d-a851-7893ad9202b4",
+   "metadata": {},
+   "outputs": [
+    {
+     "data": {
+      "text/plain": [
+       "(10910, 26)"
+      ]
+     },
+     "execution_count": 74,
+     "metadata": {},
+     "output_type": "execute_result"
+    }
+   ],
+   "source": [
+    "customer_mkt.shape"
+   ]
+  },
+  {
+   "cell_type": "markdown",
+   "id": "7eaf7092-05b4-4166-b2e0-9bff86224428",
+   "metadata": {},
+   "source": [
+    "## Standardize header names."
+   ]
+  },
+  {
+   "cell_type": "code",
+   "execution_count": 75,
+   "id": "eb26c713-8811-4de0-b24a-1a969340cdf7",
+   "metadata": {},
+   "outputs": [
+    {
+     "data": {
+      "text/html": [
+       "<div>\n",
+       "<style scoped>\n",
+       "    .dataframe tbody tr th:only-of-type {\n",
+       "        vertical-align: middle;\n",
+       "    }\n",
+       "\n",
+       "    .dataframe tbody tr th {\n",
+       "        vertical-align: top;\n",
+       "    }\n",
+       "\n",
+       "    .dataframe thead th {\n",
+       "        text-align: right;\n",
+       "    }\n",
+       "</style>\n",
+       "<table border=\"1\" class=\"dataframe\">\n",
+       "  <thead>\n",
+       "    <tr style=\"text-align: right;\">\n",
+       "      <th></th>\n",
+       "      <th>unnamed:_0</th>\n",
+       "      <th>customer</th>\n",
+       "      <th>state</th>\n",
+       "      <th>customer_lifetime_value</th>\n",
+       "      <th>response</th>\n",
+       "      <th>coverage</th>\n",
+       "      <th>education</th>\n",
+       "      <th>effective_to_date</th>\n",
+       "      <th>employmentstatus</th>\n",
+       "      <th>gender</th>\n",
+       "      <th>...</th>\n",
+       "      <th>number_of_open_complaints</th>\n",
+       "      <th>number_of_policies</th>\n",
+       "      <th>policy_type</th>\n",
+       "      <th>policy</th>\n",
+       "      <th>renew_offer_type</th>\n",
+       "      <th>sales_channel</th>\n",
+       "      <th>total_claim_amount</th>\n",
+       "      <th>vehicle_class</th>\n",
+       "      <th>vehicle_size</th>\n",
+       "      <th>vehicle_type</th>\n",
+       "    </tr>\n",
+       "  </thead>\n",
+       "  <tbody>\n",
+       "    <tr>\n",
+       "      <th>0</th>\n",
+       "      <td>0</td>\n",
+       "      <td>DK49336</td>\n",
+       "      <td>Arizona</td>\n",
+       "      <td>4809.216960</td>\n",
+       "      <td>No</td>\n",
+       "      <td>Basic</td>\n",
+       "      <td>College</td>\n",
+       "      <td>2/18/11</td>\n",
+       "      <td>Employed</td>\n",
+       "      <td>M</td>\n",
+       "      <td>...</td>\n",
+       "      <td>0.0</td>\n",
+       "      <td>9</td>\n",
+       "      <td>Corporate Auto</td>\n",
+       "      <td>Corporate L3</td>\n",
+       "      <td>Offer3</td>\n",
+       "      <td>Agent</td>\n",
+       "      <td>292.800000</td>\n",
+       "      <td>Four-Door Car</td>\n",
+       "      <td>Medsize</td>\n",
+       "      <td>NaN</td>\n",
+       "    </tr>\n",
+       "    <tr>\n",
+       "      <th>1</th>\n",
+       "      <td>1</td>\n",
+       "      <td>KX64629</td>\n",
+       "      <td>California</td>\n",
+       "      <td>2228.525238</td>\n",
+       "      <td>No</td>\n",
+       "      <td>Basic</td>\n",
+       "      <td>College</td>\n",
+       "      <td>1/18/11</td>\n",
+       "      <td>Unemployed</td>\n",
+       "      <td>F</td>\n",
+       "      <td>...</td>\n",
+       "      <td>0.0</td>\n",
+       "      <td>1</td>\n",
+       "      <td>Personal Auto</td>\n",
+       "      <td>Personal L3</td>\n",
+       "      <td>Offer4</td>\n",
+       "      <td>Call Center</td>\n",
+       "      <td>744.924331</td>\n",
+       "      <td>Four-Door Car</td>\n",
+       "      <td>Medsize</td>\n",
+       "      <td>NaN</td>\n",
+       "    </tr>\n",
+       "    <tr>\n",
+       "      <th>2</th>\n",
+       "      <td>2</td>\n",
+       "      <td>LZ68649</td>\n",
+       "      <td>Washington</td>\n",
+       "      <td>14947.917300</td>\n",
+       "      <td>No</td>\n",
+       "      <td>Basic</td>\n",
+       "      <td>Bachelor</td>\n",
+       "      <td>2/10/11</td>\n",
+       "      <td>Employed</td>\n",
+       "      <td>M</td>\n",
+       "      <td>...</td>\n",
+       "      <td>0.0</td>\n",
+       "      <td>2</td>\n",
+       "      <td>Personal Auto</td>\n",
+       "      <td>Personal L3</td>\n",
+       "      <td>Offer3</td>\n",
+       "      <td>Call Center</td>\n",
+       "      <td>480.000000</td>\n",
+       "      <td>SUV</td>\n",
+       "      <td>Medsize</td>\n",
+       "      <td>A</td>\n",
+       "    </tr>\n",
+       "    <tr>\n",
+       "      <th>3</th>\n",
+       "      <td>3</td>\n",
+       "      <td>XL78013</td>\n",
+       "      <td>Oregon</td>\n",
+       "      <td>22332.439460</td>\n",
+       "      <td>Yes</td>\n",
+       "      <td>Extended</td>\n",
+       "      <td>College</td>\n",
+       "      <td>1/11/11</td>\n",
+       "      <td>Employed</td>\n",
+       "      <td>M</td>\n",
+       "      <td>...</td>\n",
+       "      <td>0.0</td>\n",
+       "      <td>2</td>\n",
+       "      <td>Corporate Auto</td>\n",
+       "      <td>Corporate L3</td>\n",
+       "      <td>Offer2</td>\n",
+       "      <td>Branch</td>\n",
+       "      <td>484.013411</td>\n",
+       "      <td>Four-Door Car</td>\n",
+       "      <td>Medsize</td>\n",
+       "      <td>A</td>\n",
+       "    </tr>\n",
+       "    <tr>\n",
+       "      <th>4</th>\n",
+       "      <td>4</td>\n",
+       "      <td>QA50777</td>\n",
+       "      <td>Oregon</td>\n",
+       "      <td>9025.067525</td>\n",
+       "      <td>No</td>\n",
+       "      <td>Premium</td>\n",
+       "      <td>Bachelor</td>\n",
+       "      <td>1/17/11</td>\n",
+       "      <td>Medical Leave</td>\n",
+       "      <td>F</td>\n",
+       "      <td>...</td>\n",
+       "      <td>NaN</td>\n",
+       "      <td>7</td>\n",
+       "      <td>Personal Auto</td>\n",
+       "      <td>Personal L2</td>\n",
+       "      <td>Offer1</td>\n",
+       "      <td>Branch</td>\n",
+       "      <td>707.925645</td>\n",
+       "      <td>Four-Door Car</td>\n",
+       "      <td>Medsize</td>\n",
+       "      <td>NaN</td>\n",
+       "    </tr>\n",
+       "    <tr>\n",
+       "      <th>...</th>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "    </tr>\n",
+       "    <tr>\n",
+       "      <th>10905</th>\n",
+       "      <td>10905</td>\n",
+       "      <td>FE99816</td>\n",
+       "      <td>Nevada</td>\n",
+       "      <td>15563.369440</td>\n",
+       "      <td>No</td>\n",
+       "      <td>Premium</td>\n",
+       "      <td>Bachelor</td>\n",
+       "      <td>1/19/11</td>\n",
+       "      <td>Unemployed</td>\n",
+       "      <td>F</td>\n",
+       "      <td>...</td>\n",
+       "      <td>NaN</td>\n",
+       "      <td>7</td>\n",
+       "      <td>Personal Auto</td>\n",
+       "      <td>Personal L1</td>\n",
+       "      <td>Offer3</td>\n",
+       "      <td>Web</td>\n",
+       "      <td>1214.400000</td>\n",
+       "      <td>Luxury Car</td>\n",
+       "      <td>Medsize</td>\n",
+       "      <td>A</td>\n",
+       "    </tr>\n",
+       "    <tr>\n",
+       "      <th>10906</th>\n",
+       "      <td>10906</td>\n",
+       "      <td>KX53892</td>\n",
+       "      <td>Oregon</td>\n",
+       "      <td>5259.444853</td>\n",
+       "      <td>No</td>\n",
+       "      <td>Basic</td>\n",
+       "      <td>College</td>\n",
+       "      <td>1/6/11</td>\n",
+       "      <td>Employed</td>\n",
+       "      <td>F</td>\n",
+       "      <td>...</td>\n",
+       "      <td>0.0</td>\n",
+       "      <td>6</td>\n",
+       "      <td>Personal Auto</td>\n",
+       "      <td>Personal L3</td>\n",
+       "      <td>Offer2</td>\n",
+       "      <td>Branch</td>\n",
+       "      <td>273.018929</td>\n",
+       "      <td>Four-Door Car</td>\n",
+       "      <td>Medsize</td>\n",
+       "      <td>A</td>\n",
+       "    </tr>\n",
+       "    <tr>\n",
+       "      <th>10907</th>\n",
+       "      <td>10907</td>\n",
+       "      <td>TL39050</td>\n",
+       "      <td>Arizona</td>\n",
+       "      <td>23893.304100</td>\n",
+       "      <td>No</td>\n",
+       "      <td>Extended</td>\n",
+       "      <td>Bachelor</td>\n",
+       "      <td>2/6/11</td>\n",
+       "      <td>Employed</td>\n",
+       "      <td>F</td>\n",
+       "      <td>...</td>\n",
+       "      <td>0.0</td>\n",
+       "      <td>2</td>\n",
+       "      <td>Corporate Auto</td>\n",
+       "      <td>Corporate L3</td>\n",
+       "      <td>Offer1</td>\n",
+       "      <td>Web</td>\n",
+       "      <td>381.306996</td>\n",
+       "      <td>Luxury SUV</td>\n",
+       "      <td>Medsize</td>\n",
+       "      <td>NaN</td>\n",
+       "    </tr>\n",
+       "    <tr>\n",
+       "      <th>10908</th>\n",
+       "      <td>10908</td>\n",
+       "      <td>WA60547</td>\n",
+       "      <td>California</td>\n",
+       "      <td>11971.977650</td>\n",
+       "      <td>No</td>\n",
+       "      <td>Premium</td>\n",
+       "      <td>College</td>\n",
+       "      <td>2/13/11</td>\n",
+       "      <td>Employed</td>\n",
+       "      <td>F</td>\n",
+       "      <td>...</td>\n",
+       "      <td>4.0</td>\n",
+       "      <td>6</td>\n",
+       "      <td>Personal Auto</td>\n",
+       "      <td>Personal L1</td>\n",
+       "      <td>Offer1</td>\n",
+       "      <td>Branch</td>\n",
+       "      <td>618.288849</td>\n",
+       "      <td>SUV</td>\n",
+       "      <td>Medsize</td>\n",
+       "      <td>A</td>\n",
+       "    </tr>\n",
+       "    <tr>\n",
+       "      <th>10909</th>\n",
+       "      <td>10909</td>\n",
+       "      <td>IV32877</td>\n",
+       "      <td>NaN</td>\n",
+       "      <td>6857.519928</td>\n",
+       "      <td>NaN</td>\n",
+       "      <td>Basic</td>\n",
+       "      <td>Bachelor</td>\n",
+       "      <td>1/8/11</td>\n",
+       "      <td>Unemployed</td>\n",
+       "      <td>M</td>\n",
+       "      <td>...</td>\n",
+       "      <td>0.0</td>\n",
+       "      <td>3</td>\n",
+       "      <td>Personal Auto</td>\n",
+       "      <td>Personal L1</td>\n",
+       "      <td>Offer4</td>\n",
+       "      <td>Web</td>\n",
+       "      <td>1021.719397</td>\n",
+       "      <td>SUV</td>\n",
+       "      <td>Medsize</td>\n",
+       "      <td>NaN</td>\n",
+       "    </tr>\n",
+       "  </tbody>\n",
+       "</table>\n",
+       "<p>10910 rows × 26 columns</p>\n",
+       "</div>"
+      ],
+      "text/plain": [
+       "       unnamed:_0 customer       state  customer_lifetime_value response  \\\n",
+       "0               0  DK49336     Arizona              4809.216960       No   \n",
+       "1               1  KX64629  California              2228.525238       No   \n",
+       "2               2  LZ68649  Washington             14947.917300       No   \n",
+       "3               3  XL78013      Oregon             22332.439460      Yes   \n",
+       "4               4  QA50777      Oregon              9025.067525       No   \n",
+       "...           ...      ...         ...                      ...      ...   \n",
+       "10905       10905  FE99816      Nevada             15563.369440       No   \n",
+       "10906       10906  KX53892      Oregon              5259.444853       No   \n",
+       "10907       10907  TL39050     Arizona             23893.304100       No   \n",
+       "10908       10908  WA60547  California             11971.977650       No   \n",
+       "10909       10909  IV32877         NaN              6857.519928      NaN   \n",
+       "\n",
+       "       coverage education effective_to_date employmentstatus gender  ...  \\\n",
+       "0         Basic   College           2/18/11         Employed      M  ...   \n",
+       "1         Basic   College           1/18/11       Unemployed      F  ...   \n",
+       "2         Basic  Bachelor           2/10/11         Employed      M  ...   \n",
+       "3      Extended   College           1/11/11         Employed      M  ...   \n",
+       "4       Premium  Bachelor           1/17/11    Medical Leave      F  ...   \n",
+       "...         ...       ...               ...              ...    ...  ...   \n",
+       "10905   Premium  Bachelor           1/19/11       Unemployed      F  ...   \n",
+       "10906     Basic   College            1/6/11         Employed      F  ...   \n",
+       "10907  Extended  Bachelor            2/6/11         Employed      F  ...   \n",
+       "10908   Premium   College           2/13/11         Employed      F  ...   \n",
+       "10909     Basic  Bachelor            1/8/11       Unemployed      M  ...   \n",
+       "\n",
+       "       number_of_open_complaints number_of_policies     policy_type  \\\n",
+       "0                            0.0                  9  Corporate Auto   \n",
+       "1                            0.0                  1   Personal Auto   \n",
+       "2                            0.0                  2   Personal Auto   \n",
+       "3                            0.0                  2  Corporate Auto   \n",
+       "4                            NaN                  7   Personal Auto   \n",
+       "...                          ...                ...             ...   \n",
+       "10905                        NaN                  7   Personal Auto   \n",
+       "10906                        0.0                  6   Personal Auto   \n",
+       "10907                        0.0                  2  Corporate Auto   \n",
+       "10908                        4.0                  6   Personal Auto   \n",
+       "10909                        0.0                  3   Personal Auto   \n",
+       "\n",
+       "             policy  renew_offer_type  sales_channel  total_claim_amount  \\\n",
+       "0      Corporate L3            Offer3          Agent          292.800000   \n",
+       "1       Personal L3            Offer4    Call Center          744.924331   \n",
+       "2       Personal L3            Offer3    Call Center          480.000000   \n",
+       "3      Corporate L3            Offer2         Branch          484.013411   \n",
+       "4       Personal L2            Offer1         Branch          707.925645   \n",
+       "...             ...               ...            ...                 ...   \n",
+       "10905   Personal L1            Offer3            Web         1214.400000   \n",
+       "10906   Personal L3            Offer2         Branch          273.018929   \n",
+       "10907  Corporate L3            Offer1            Web          381.306996   \n",
+       "10908   Personal L1            Offer1         Branch          618.288849   \n",
+       "10909   Personal L1            Offer4            Web         1021.719397   \n",
+       "\n",
+       "       vehicle_class vehicle_size vehicle_type  \n",
+       "0      Four-Door Car      Medsize          NaN  \n",
+       "1      Four-Door Car      Medsize          NaN  \n",
+       "2                SUV      Medsize            A  \n",
+       "3      Four-Door Car      Medsize            A  \n",
+       "4      Four-Door Car      Medsize          NaN  \n",
+       "...              ...          ...          ...  \n",
+       "10905     Luxury Car      Medsize            A  \n",
+       "10906  Four-Door Car      Medsize            A  \n",
+       "10907     Luxury SUV      Medsize          NaN  \n",
+       "10908            SUV      Medsize            A  \n",
+       "10909            SUV      Medsize          NaN  \n",
+       "\n",
+       "[10910 rows x 26 columns]"
+      ]
+     },
+     "execution_count": 75,
+     "metadata": {},
+     "output_type": "execute_result"
+    }
+   ],
+   "source": [
+    "columns = []\n",
+    "for i in range(len(customer_mkt.columns)): \n",
+    "    columns.append(customer_mkt.columns[i].lower().replace(' ', '_'))\n",
+    "customer_mkt.columns = columns\n",
+    "customer_mkt"
+   ]
+  },
+  {
+   "cell_type": "markdown",
+   "id": "59cc17f1-90c2-4753-b755-ba44d8659493",
+   "metadata": {},
+   "source": [
+    "## Numerical columns"
+   ]
+  },
+  {
+   "cell_type": "code",
+   "execution_count": 76,
+   "id": "e51b7551-ce4a-4303-ad76-6db994af5173",
+   "metadata": {},
+   "outputs": [],
+   "source": [
+    "numeric_data = customer_mkt.select_dtypes(include=[np.number])"
+   ]
+  },
+  {
+   "cell_type": "code",
+   "execution_count": 77,
+   "id": "1fd5a8e6-3139-4a6d-8dfa-74afdc7a4f44",
+   "metadata": {},
+   "outputs": [
+    {
+     "data": {
+      "text/html": [
+       "<div>\n",
+       "<style scoped>\n",
+       "    .dataframe tbody tr th:only-of-type {\n",
+       "        vertical-align: middle;\n",
+       "    }\n",
+       "\n",
+       "    .dataframe tbody tr th {\n",
+       "        vertical-align: top;\n",
+       "    }\n",
+       "\n",
+       "    .dataframe thead th {\n",
+       "        text-align: right;\n",
+       "    }\n",
+       "</style>\n",
+       "<table border=\"1\" class=\"dataframe\">\n",
+       "  <thead>\n",
+       "    <tr style=\"text-align: right;\">\n",
+       "      <th></th>\n",
+       "      <th>unnamed:_0</th>\n",
+       "      <th>customer_lifetime_value</th>\n",
+       "      <th>income</th>\n",
+       "      <th>monthly_premium_auto</th>\n",
+       "      <th>months_since_last_claim</th>\n",
+       "      <th>months_since_policy_inception</th>\n",
+       "      <th>number_of_open_complaints</th>\n",
+       "      <th>number_of_policies</th>\n",
+       "      <th>total_claim_amount</th>\n",
+       "    </tr>\n",
+       "  </thead>\n",
+       "  <tbody>\n",
+       "    <tr>\n",
+       "      <th>0</th>\n",
+       "      <td>0</td>\n",
+       "      <td>4809.216960</td>\n",
+       "      <td>48029</td>\n",
+       "      <td>61</td>\n",
+       "      <td>7.0</td>\n",
+       "      <td>52</td>\n",
+       "      <td>0.0</td>\n",
+       "      <td>9</td>\n",
+       "      <td>292.800000</td>\n",
+       "    </tr>\n",
+       "    <tr>\n",
+       "      <th>1</th>\n",
+       "      <td>1</td>\n",
+       "      <td>2228.525238</td>\n",
+       "      <td>0</td>\n",
+       "      <td>64</td>\n",
+       "      <td>3.0</td>\n",
+       "      <td>26</td>\n",
+       "      <td>0.0</td>\n",
+       "      <td>1</td>\n",
+       "      <td>744.924331</td>\n",
+       "    </tr>\n",
+       "    <tr>\n",
+       "      <th>2</th>\n",
+       "      <td>2</td>\n",
+       "      <td>14947.917300</td>\n",
+       "      <td>22139</td>\n",
+       "      <td>100</td>\n",
+       "      <td>34.0</td>\n",
+       "      <td>31</td>\n",
+       "      <td>0.0</td>\n",
+       "      <td>2</td>\n",
+       "      <td>480.000000</td>\n",
+       "    </tr>\n",
+       "    <tr>\n",
+       "      <th>3</th>\n",
+       "      <td>3</td>\n",
+       "      <td>22332.439460</td>\n",
+       "      <td>49078</td>\n",
+       "      <td>97</td>\n",
+       "      <td>10.0</td>\n",
+       "      <td>3</td>\n",
+       "      <td>0.0</td>\n",
+       "      <td>2</td>\n",
+       "      <td>484.013411</td>\n",
+       "    </tr>\n",
+       "    <tr>\n",
+       "      <th>4</th>\n",
+       "      <td>4</td>\n",
+       "      <td>9025.067525</td>\n",
+       "      <td>23675</td>\n",
+       "      <td>117</td>\n",
+       "      <td>NaN</td>\n",
+       "      <td>31</td>\n",
+       "      <td>NaN</td>\n",
+       "      <td>7</td>\n",
+       "      <td>707.925645</td>\n",
+       "    </tr>\n",
+       "    <tr>\n",
+       "      <th>...</th>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "    </tr>\n",
+       "    <tr>\n",
+       "      <th>10905</th>\n",
+       "      <td>10905</td>\n",
+       "      <td>15563.369440</td>\n",
+       "      <td>0</td>\n",
+       "      <td>253</td>\n",
+       "      <td>NaN</td>\n",
+       "      <td>40</td>\n",
+       "      <td>NaN</td>\n",
+       "      <td>7</td>\n",
+       "      <td>1214.400000</td>\n",
+       "    </tr>\n",
+       "    <tr>\n",
+       "      <th>10906</th>\n",
+       "      <td>10906</td>\n",
+       "      <td>5259.444853</td>\n",
+       "      <td>61146</td>\n",
+       "      <td>65</td>\n",
+       "      <td>7.0</td>\n",
+       "      <td>68</td>\n",
+       "      <td>0.0</td>\n",
+       "      <td>6</td>\n",
+       "      <td>273.018929</td>\n",
+       "    </tr>\n",
+       "    <tr>\n",
+       "      <th>10907</th>\n",
+       "      <td>10907</td>\n",
+       "      <td>23893.304100</td>\n",
+       "      <td>39837</td>\n",
+       "      <td>201</td>\n",
+       "      <td>11.0</td>\n",
+       "      <td>63</td>\n",
+       "      <td>0.0</td>\n",
+       "      <td>2</td>\n",
+       "      <td>381.306996</td>\n",
+       "    </tr>\n",
+       "    <tr>\n",
+       "      <th>10908</th>\n",
+       "      <td>10908</td>\n",
+       "      <td>11971.977650</td>\n",
+       "      <td>64195</td>\n",
+       "      <td>158</td>\n",
+       "      <td>0.0</td>\n",
+       "      <td>27</td>\n",
+       "      <td>4.0</td>\n",
+       "      <td>6</td>\n",
+       "      <td>618.288849</td>\n",
+       "    </tr>\n",
+       "    <tr>\n",
+       "      <th>10909</th>\n",
+       "      <td>10909</td>\n",
+       "      <td>6857.519928</td>\n",
+       "      <td>0</td>\n",
+       "      <td>101</td>\n",
+       "      <td>31.0</td>\n",
+       "      <td>1</td>\n",
+       "      <td>0.0</td>\n",
+       "      <td>3</td>\n",
+       "      <td>1021.719397</td>\n",
+       "    </tr>\n",
+       "  </tbody>\n",
+       "</table>\n",
+       "<p>10910 rows × 9 columns</p>\n",
+       "</div>"
+      ],
+      "text/plain": [
+       "       unnamed:_0  customer_lifetime_value  income  monthly_premium_auto  \\\n",
+       "0               0              4809.216960   48029                    61   \n",
+       "1               1              2228.525238       0                    64   \n",
+       "2               2             14947.917300   22139                   100   \n",
+       "3               3             22332.439460   49078                    97   \n",
+       "4               4              9025.067525   23675                   117   \n",
+       "...           ...                      ...     ...                   ...   \n",
+       "10905       10905             15563.369440       0                   253   \n",
+       "10906       10906              5259.444853   61146                    65   \n",
+       "10907       10907             23893.304100   39837                   201   \n",
+       "10908       10908             11971.977650   64195                   158   \n",
+       "10909       10909              6857.519928       0                   101   \n",
+       "\n",
+       "       months_since_last_claim  months_since_policy_inception  \\\n",
+       "0                          7.0                             52   \n",
+       "1                          3.0                             26   \n",
+       "2                         34.0                             31   \n",
+       "3                         10.0                              3   \n",
+       "4                          NaN                             31   \n",
+       "...                        ...                            ...   \n",
+       "10905                      NaN                             40   \n",
+       "10906                      7.0                             68   \n",
+       "10907                     11.0                             63   \n",
+       "10908                      0.0                             27   \n",
+       "10909                     31.0                              1   \n",
+       "\n",
+       "       number_of_open_complaints  number_of_policies  total_claim_amount  \n",
+       "0                            0.0                   9          292.800000  \n",
+       "1                            0.0                   1          744.924331  \n",
+       "2                            0.0                   2          480.000000  \n",
+       "3                            0.0                   2          484.013411  \n",
+       "4                            NaN                   7          707.925645  \n",
+       "...                          ...                 ...                 ...  \n",
+       "10905                        NaN                   7         1214.400000  \n",
+       "10906                        0.0                   6          273.018929  \n",
+       "10907                        0.0                   2          381.306996  \n",
+       "10908                        4.0                   6          618.288849  \n",
+       "10909                        0.0                   3         1021.719397  \n",
+       "\n",
+       "[10910 rows x 9 columns]"
+      ]
+     },
+     "execution_count": 77,
+     "metadata": {},
+     "output_type": "execute_result"
+    }
+   ],
+   "source": [
+    "numeric_data"
+   ]
+  },
+  {
+   "cell_type": "markdown",
+   "id": "a358409a-0100-44eb-9bf3-5efe7faf188a",
+   "metadata": {},
+   "source": [
+    "## Categorical columns"
+   ]
+  },
+  {
+   "cell_type": "code",
+   "execution_count": 78,
+   "id": "45684030-9417-4ae4-a5f3-045d6d3e144d",
+   "metadata": {
+    "scrolled": true
+   },
+   "outputs": [
+    {
+     "data": {
+      "text/html": [
+       "<div>\n",
+       "<style scoped>\n",
+       "    .dataframe tbody tr th:only-of-type {\n",
+       "        vertical-align: middle;\n",
+       "    }\n",
+       "\n",
+       "    .dataframe tbody tr th {\n",
+       "        vertical-align: top;\n",
+       "    }\n",
+       "\n",
+       "    .dataframe thead th {\n",
+       "        text-align: right;\n",
+       "    }\n",
+       "</style>\n",
+       "<table border=\"1\" class=\"dataframe\">\n",
+       "  <thead>\n",
+       "    <tr style=\"text-align: right;\">\n",
+       "      <th></th>\n",
+       "      <th>customer</th>\n",
+       "      <th>state</th>\n",
+       "      <th>response</th>\n",
+       "      <th>coverage</th>\n",
+       "      <th>education</th>\n",
+       "      <th>effective_to_date</th>\n",
+       "      <th>employmentstatus</th>\n",
+       "      <th>gender</th>\n",
+       "      <th>location_code</th>\n",
+       "      <th>marital_status</th>\n",
+       "      <th>policy_type</th>\n",
+       "      <th>policy</th>\n",
+       "      <th>renew_offer_type</th>\n",
+       "      <th>sales_channel</th>\n",
+       "      <th>vehicle_class</th>\n",
+       "      <th>vehicle_size</th>\n",
+       "      <th>vehicle_type</th>\n",
+       "    </tr>\n",
+       "  </thead>\n",
+       "  <tbody>\n",
+       "    <tr>\n",
+       "      <th>0</th>\n",
+       "      <td>DK49336</td>\n",
+       "      <td>Arizona</td>\n",
+       "      <td>No</td>\n",
+       "      <td>Basic</td>\n",
+       "      <td>College</td>\n",
+       "      <td>2/18/11</td>\n",
+       "      <td>Employed</td>\n",
+       "      <td>M</td>\n",
+       "      <td>Suburban</td>\n",
+       "      <td>Married</td>\n",
+       "      <td>Corporate Auto</td>\n",
+       "      <td>Corporate L3</td>\n",
+       "      <td>Offer3</td>\n",
+       "      <td>Agent</td>\n",
+       "      <td>Four-Door Car</td>\n",
+       "      <td>Medsize</td>\n",
+       "      <td>NaN</td>\n",
+       "    </tr>\n",
+       "    <tr>\n",
+       "      <th>1</th>\n",
+       "      <td>KX64629</td>\n",
+       "      <td>California</td>\n",
+       "      <td>No</td>\n",
+       "      <td>Basic</td>\n",
+       "      <td>College</td>\n",
+       "      <td>1/18/11</td>\n",
+       "      <td>Unemployed</td>\n",
+       "      <td>F</td>\n",
+       "      <td>Suburban</td>\n",
+       "      <td>Single</td>\n",
+       "      <td>Personal Auto</td>\n",
+       "      <td>Personal L3</td>\n",
+       "      <td>Offer4</td>\n",
+       "      <td>Call Center</td>\n",
+       "      <td>Four-Door Car</td>\n",
+       "      <td>Medsize</td>\n",
+       "      <td>NaN</td>\n",
+       "    </tr>\n",
+       "    <tr>\n",
+       "      <th>2</th>\n",
+       "      <td>LZ68649</td>\n",
+       "      <td>Washington</td>\n",
+       "      <td>No</td>\n",
+       "      <td>Basic</td>\n",
+       "      <td>Bachelor</td>\n",
+       "      <td>2/10/11</td>\n",
+       "      <td>Employed</td>\n",
+       "      <td>M</td>\n",
+       "      <td>Suburban</td>\n",
+       "      <td>Single</td>\n",
+       "      <td>Personal Auto</td>\n",
+       "      <td>Personal L3</td>\n",
+       "      <td>Offer3</td>\n",
+       "      <td>Call Center</td>\n",
+       "      <td>SUV</td>\n",
+       "      <td>Medsize</td>\n",
+       "      <td>A</td>\n",
+       "    </tr>\n",
+       "    <tr>\n",
+       "      <th>3</th>\n",
+       "      <td>XL78013</td>\n",
+       "      <td>Oregon</td>\n",
+       "      <td>Yes</td>\n",
+       "      <td>Extended</td>\n",
+       "      <td>College</td>\n",
+       "      <td>1/11/11</td>\n",
+       "      <td>Employed</td>\n",
+       "      <td>M</td>\n",
+       "      <td>Suburban</td>\n",
+       "      <td>Single</td>\n",
+       "      <td>Corporate Auto</td>\n",
+       "      <td>Corporate L3</td>\n",
+       "      <td>Offer2</td>\n",
+       "      <td>Branch</td>\n",
+       "      <td>Four-Door Car</td>\n",
+       "      <td>Medsize</td>\n",
+       "      <td>A</td>\n",
+       "    </tr>\n",
+       "    <tr>\n",
+       "      <th>4</th>\n",
+       "      <td>QA50777</td>\n",
+       "      <td>Oregon</td>\n",
+       "      <td>No</td>\n",
+       "      <td>Premium</td>\n",
+       "      <td>Bachelor</td>\n",
+       "      <td>1/17/11</td>\n",
+       "      <td>Medical Leave</td>\n",
+       "      <td>F</td>\n",
+       "      <td>Suburban</td>\n",
+       "      <td>Married</td>\n",
+       "      <td>Personal Auto</td>\n",
+       "      <td>Personal L2</td>\n",
+       "      <td>Offer1</td>\n",
+       "      <td>Branch</td>\n",
+       "      <td>Four-Door Car</td>\n",
+       "      <td>Medsize</td>\n",
+       "      <td>NaN</td>\n",
+       "    </tr>\n",
+       "    <tr>\n",
+       "      <th>...</th>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "    </tr>\n",
+       "    <tr>\n",
+       "      <th>10905</th>\n",
+       "      <td>FE99816</td>\n",
+       "      <td>Nevada</td>\n",
+       "      <td>No</td>\n",
+       "      <td>Premium</td>\n",
+       "      <td>Bachelor</td>\n",
+       "      <td>1/19/11</td>\n",
+       "      <td>Unemployed</td>\n",
+       "      <td>F</td>\n",
+       "      <td>Suburban</td>\n",
+       "      <td>Married</td>\n",
+       "      <td>Personal Auto</td>\n",
+       "      <td>Personal L1</td>\n",
+       "      <td>Offer3</td>\n",
+       "      <td>Web</td>\n",
+       "      <td>Luxury Car</td>\n",
+       "      <td>Medsize</td>\n",
+       "      <td>A</td>\n",
+       "    </tr>\n",
+       "    <tr>\n",
+       "      <th>10906</th>\n",
+       "      <td>KX53892</td>\n",
+       "      <td>Oregon</td>\n",
+       "      <td>No</td>\n",
+       "      <td>Basic</td>\n",
+       "      <td>College</td>\n",
+       "      <td>1/6/11</td>\n",
+       "      <td>Employed</td>\n",
+       "      <td>F</td>\n",
+       "      <td>Urban</td>\n",
+       "      <td>Married</td>\n",
+       "      <td>Personal Auto</td>\n",
+       "      <td>Personal L3</td>\n",
+       "      <td>Offer2</td>\n",
+       "      <td>Branch</td>\n",
+       "      <td>Four-Door Car</td>\n",
+       "      <td>Medsize</td>\n",
+       "      <td>A</td>\n",
+       "    </tr>\n",
+       "    <tr>\n",
+       "      <th>10907</th>\n",
+       "      <td>TL39050</td>\n",
+       "      <td>Arizona</td>\n",
+       "      <td>No</td>\n",
+       "      <td>Extended</td>\n",
+       "      <td>Bachelor</td>\n",
+       "      <td>2/6/11</td>\n",
+       "      <td>Employed</td>\n",
+       "      <td>F</td>\n",
+       "      <td>Rural</td>\n",
+       "      <td>Married</td>\n",
+       "      <td>Corporate Auto</td>\n",
+       "      <td>Corporate L3</td>\n",
+       "      <td>Offer1</td>\n",
+       "      <td>Web</td>\n",
+       "      <td>Luxury SUV</td>\n",
+       "      <td>Medsize</td>\n",
+       "      <td>NaN</td>\n",
+       "    </tr>\n",
+       "    <tr>\n",
+       "      <th>10908</th>\n",
+       "      <td>WA60547</td>\n",
+       "      <td>California</td>\n",
+       "      <td>No</td>\n",
+       "      <td>Premium</td>\n",
+       "      <td>College</td>\n",
+       "      <td>2/13/11</td>\n",
+       "      <td>Employed</td>\n",
+       "      <td>F</td>\n",
+       "      <td>Urban</td>\n",
+       "      <td>Divorced</td>\n",
+       "      <td>Personal Auto</td>\n",
+       "      <td>Personal L1</td>\n",
+       "      <td>Offer1</td>\n",
+       "      <td>Branch</td>\n",
+       "      <td>SUV</td>\n",
+       "      <td>Medsize</td>\n",
+       "      <td>A</td>\n",
+       "    </tr>\n",
+       "    <tr>\n",
+       "      <th>10909</th>\n",
+       "      <td>IV32877</td>\n",
+       "      <td>NaN</td>\n",
+       "      <td>NaN</td>\n",
+       "      <td>Basic</td>\n",
+       "      <td>Bachelor</td>\n",
+       "      <td>1/8/11</td>\n",
+       "      <td>Unemployed</td>\n",
+       "      <td>M</td>\n",
+       "      <td>Suburban</td>\n",
+       "      <td>Single</td>\n",
+       "      <td>Personal Auto</td>\n",
+       "      <td>Personal L1</td>\n",
+       "      <td>Offer4</td>\n",
+       "      <td>Web</td>\n",
+       "      <td>SUV</td>\n",
+       "      <td>Medsize</td>\n",
+       "      <td>NaN</td>\n",
+       "    </tr>\n",
+       "  </tbody>\n",
+       "</table>\n",
+       "<p>10910 rows × 17 columns</p>\n",
+       "</div>"
+      ],
+      "text/plain": [
+       "      customer       state response  coverage education effective_to_date  \\\n",
+       "0      DK49336     Arizona       No     Basic   College           2/18/11   \n",
+       "1      KX64629  California       No     Basic   College           1/18/11   \n",
+       "2      LZ68649  Washington       No     Basic  Bachelor           2/10/11   \n",
+       "3      XL78013      Oregon      Yes  Extended   College           1/11/11   \n",
+       "4      QA50777      Oregon       No   Premium  Bachelor           1/17/11   \n",
+       "...        ...         ...      ...       ...       ...               ...   \n",
+       "10905  FE99816      Nevada       No   Premium  Bachelor           1/19/11   \n",
+       "10906  KX53892      Oregon       No     Basic   College            1/6/11   \n",
+       "10907  TL39050     Arizona       No  Extended  Bachelor            2/6/11   \n",
+       "10908  WA60547  California       No   Premium   College           2/13/11   \n",
+       "10909  IV32877         NaN      NaN     Basic  Bachelor            1/8/11   \n",
+       "\n",
+       "      employmentstatus gender location_code marital_status     policy_type  \\\n",
+       "0             Employed      M      Suburban        Married  Corporate Auto   \n",
+       "1           Unemployed      F      Suburban         Single   Personal Auto   \n",
+       "2             Employed      M      Suburban         Single   Personal Auto   \n",
+       "3             Employed      M      Suburban         Single  Corporate Auto   \n",
+       "4        Medical Leave      F      Suburban        Married   Personal Auto   \n",
+       "...                ...    ...           ...            ...             ...   \n",
+       "10905       Unemployed      F      Suburban        Married   Personal Auto   \n",
+       "10906         Employed      F         Urban        Married   Personal Auto   \n",
+       "10907         Employed      F         Rural        Married  Corporate Auto   \n",
+       "10908         Employed      F         Urban       Divorced   Personal Auto   \n",
+       "10909       Unemployed      M      Suburban         Single   Personal Auto   \n",
+       "\n",
+       "             policy renew_offer_type sales_channel  vehicle_class  \\\n",
+       "0      Corporate L3           Offer3         Agent  Four-Door Car   \n",
+       "1       Personal L3           Offer4   Call Center  Four-Door Car   \n",
+       "2       Personal L3           Offer3   Call Center            SUV   \n",
+       "3      Corporate L3           Offer2        Branch  Four-Door Car   \n",
+       "4       Personal L2           Offer1        Branch  Four-Door Car   \n",
+       "...             ...              ...           ...            ...   \n",
+       "10905   Personal L1           Offer3           Web     Luxury Car   \n",
+       "10906   Personal L3           Offer2        Branch  Four-Door Car   \n",
+       "10907  Corporate L3           Offer1           Web     Luxury SUV   \n",
+       "10908   Personal L1           Offer1        Branch            SUV   \n",
+       "10909   Personal L1           Offer4           Web            SUV   \n",
+       "\n",
+       "      vehicle_size vehicle_type  \n",
+       "0          Medsize          NaN  \n",
+       "1          Medsize          NaN  \n",
+       "2          Medsize            A  \n",
+       "3          Medsize            A  \n",
+       "4          Medsize          NaN  \n",
+       "...            ...          ...  \n",
+       "10905      Medsize            A  \n",
+       "10906      Medsize            A  \n",
+       "10907      Medsize          NaN  \n",
+       "10908      Medsize            A  \n",
+       "10909      Medsize          NaN  \n",
+       "\n",
+       "[10910 rows x 17 columns]"
+      ]
+     },
+     "execution_count": 78,
+     "metadata": {},
+     "output_type": "execute_result"
+    }
+   ],
+   "source": [
+    "categoric_data = customer_mkt.select_dtypes(exclude=[np.number])\n",
+    "categoric_data"
+   ]
+  },
+  {
+   "cell_type": "markdown",
+   "id": "9433c482-6309-4ae6-ae45-4610758c0c4e",
+   "metadata": {},
+   "source": [
+    "## NaN values"
+   ]
+  },
+  {
+   "cell_type": "code",
+   "execution_count": 79,
+   "id": "f783a551-26c2-4843-9878-70d0187d1d1f",
+   "metadata": {},
+   "outputs": [
+    {
+     "data": {
+      "text/html": [
+       "<div>\n",
+       "<style scoped>\n",
+       "    .dataframe tbody tr th:only-of-type {\n",
+       "        vertical-align: middle;\n",
+       "    }\n",
+       "\n",
+       "    .dataframe tbody tr th {\n",
+       "        vertical-align: top;\n",
+       "    }\n",
+       "\n",
+       "    .dataframe thead th {\n",
+       "        text-align: right;\n",
+       "    }\n",
+       "</style>\n",
+       "<table border=\"1\" class=\"dataframe\">\n",
+       "  <thead>\n",
+       "    <tr style=\"text-align: right;\">\n",
+       "      <th></th>\n",
+       "      <th>unnamed:_0</th>\n",
+       "      <th>customer</th>\n",
+       "      <th>state</th>\n",
+       "      <th>customer_lifetime_value</th>\n",
+       "      <th>response</th>\n",
+       "      <th>coverage</th>\n",
+       "      <th>education</th>\n",
+       "      <th>effective_to_date</th>\n",
+       "      <th>employmentstatus</th>\n",
+       "      <th>gender</th>\n",
+       "      <th>...</th>\n",
+       "      <th>number_of_open_complaints</th>\n",
+       "      <th>number_of_policies</th>\n",
+       "      <th>policy_type</th>\n",
+       "      <th>policy</th>\n",
+       "      <th>renew_offer_type</th>\n",
+       "      <th>sales_channel</th>\n",
+       "      <th>total_claim_amount</th>\n",
+       "      <th>vehicle_class</th>\n",
+       "      <th>vehicle_size</th>\n",
+       "      <th>vehicle_type</th>\n",
+       "    </tr>\n",
+       "  </thead>\n",
+       "  <tbody>\n",
+       "    <tr>\n",
+       "      <th>0</th>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>...</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>True</td>\n",
+       "    </tr>\n",
+       "    <tr>\n",
+       "      <th>1</th>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>...</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>True</td>\n",
+       "    </tr>\n",
+       "    <tr>\n",
+       "      <th>2</th>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>...</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "    </tr>\n",
+       "    <tr>\n",
+       "      <th>3</th>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>...</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "    </tr>\n",
+       "    <tr>\n",
+       "      <th>4</th>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>...</td>\n",
+       "      <td>True</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>True</td>\n",
+       "    </tr>\n",
+       "    <tr>\n",
+       "      <th>...</th>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "      <td>...</td>\n",
+       "    </tr>\n",
+       "    <tr>\n",
+       "      <th>10905</th>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>...</td>\n",
+       "      <td>True</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "    </tr>\n",
+       "    <tr>\n",
+       "      <th>10906</th>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>...</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "    </tr>\n",
+       "    <tr>\n",
+       "      <th>10907</th>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>...</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>True</td>\n",
+       "    </tr>\n",
+       "    <tr>\n",
+       "      <th>10908</th>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>...</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "    </tr>\n",
+       "    <tr>\n",
+       "      <th>10909</th>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>True</td>\n",
+       "      <td>False</td>\n",
+       "      <td>True</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>...</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>False</td>\n",
+       "      <td>True</td>\n",
+       "    </tr>\n",
+       "  </tbody>\n",
+       "</table>\n",
+       "<p>10910 rows × 26 columns</p>\n",
+       "</div>"
+      ],
+      "text/plain": [
+       "       unnamed:_0  customer  state  customer_lifetime_value  response  \\\n",
+       "0           False     False  False                    False     False   \n",
+       "1           False     False  False                    False     False   \n",
+       "2           False     False  False                    False     False   \n",
+       "3           False     False  False                    False     False   \n",
+       "4           False     False  False                    False     False   \n",
+       "...           ...       ...    ...                      ...       ...   \n",
+       "10905       False     False  False                    False     False   \n",
+       "10906       False     False  False                    False     False   \n",
+       "10907       False     False  False                    False     False   \n",
+       "10908       False     False  False                    False     False   \n",
+       "10909       False     False   True                    False      True   \n",
+       "\n",
+       "       coverage  education  effective_to_date  employmentstatus  gender  ...  \\\n",
+       "0         False      False              False             False   False  ...   \n",
+       "1         False      False              False             False   False  ...   \n",
+       "2         False      False              False             False   False  ...   \n",
+       "3         False      False              False             False   False  ...   \n",
+       "4         False      False              False             False   False  ...   \n",
+       "...         ...        ...                ...               ...     ...  ...   \n",
+       "10905     False      False              False             False   False  ...   \n",
+       "10906     False      False              False             False   False  ...   \n",
+       "10907     False      False              False             False   False  ...   \n",
+       "10908     False      False              False             False   False  ...   \n",
+       "10909     False      False              False             False   False  ...   \n",
+       "\n",
+       "       number_of_open_complaints  number_of_policies  policy_type  policy  \\\n",
+       "0                          False               False        False   False   \n",
+       "1                          False               False        False   False   \n",
+       "2                          False               False        False   False   \n",
+       "3                          False               False        False   False   \n",
+       "4                           True               False        False   False   \n",
+       "...                          ...                 ...          ...     ...   \n",
+       "10905                       True               False        False   False   \n",
+       "10906                      False               False        False   False   \n",
+       "10907                      False               False        False   False   \n",
+       "10908                      False               False        False   False   \n",
+       "10909                      False               False        False   False   \n",
+       "\n",
+       "       renew_offer_type  sales_channel  total_claim_amount  vehicle_class  \\\n",
+       "0                 False          False               False          False   \n",
+       "1                 False          False               False          False   \n",
+       "2                 False          False               False          False   \n",
+       "3                 False          False               False          False   \n",
+       "4                 False          False               False          False   \n",
+       "...                 ...            ...                 ...            ...   \n",
+       "10905             False          False               False          False   \n",
+       "10906             False          False               False          False   \n",
+       "10907             False          False               False          False   \n",
+       "10908             False          False               False          False   \n",
+       "10909             False          False               False          False   \n",
+       "\n",
+       "       vehicle_size  vehicle_type  \n",
+       "0             False          True  \n",
+       "1             False          True  \n",
+       "2             False         False  \n",
+       "3             False         False  \n",
+       "4             False          True  \n",
+       "...             ...           ...  \n",
+       "10905         False         False  \n",
+       "10906         False         False  \n",
+       "10907         False          True  \n",
+       "10908         False         False  \n",
+       "10909         False          True  \n",
+       "\n",
+       "[10910 rows x 26 columns]"
+      ]
+     },
+     "execution_count": 79,
+     "metadata": {},
+     "output_type": "execute_result"
+    }
+   ],
+   "source": [
+    "customer_mkt.isna()\n",
+    "customer_mkt.isnull()"
+   ]
+  },
+  {
+   "cell_type": "code",
+   "execution_count": 80,
+   "id": "9de850fd-c316-4e04-acd1-45a2b81de952",
+   "metadata": {},
+   "outputs": [
+    {
+     "data": {
+      "text/plain": [
+       "0         True\n",
+       "1         True\n",
+       "2        False\n",
+       "3        False\n",
+       "4         True\n",
+       "         ...  \n",
+       "10905     True\n",
+       "10906    False\n",
+       "10907     True\n",
+       "10908    False\n",
+       "10909     True\n",
+       "Length: 10910, dtype: bool"
+      ]
+     },
+     "execution_count": 80,
+     "metadata": {},
+     "output_type": "execute_result"
+    }
+   ],
+   "source": [
+    "nan_rows = customer_mkt.isna().any(axis=1)\n",
+    "nan_rows"
+   ]
+  },
+  {
+   "cell_type": "markdown",
+   "id": "9ebe4c67-df61-49e8-9c50-f62ee6dae3d3",
+   "metadata": {},
+   "source": [
+    "## Datetime format"
+   ]
+  },
+  {
+   "cell_type": "code",
+   "execution_count": 81,
+   "id": "c2509b7b-2a43-4c66-9180-8065a53d7506",
+   "metadata": {},
+   "outputs": [
+    {
+     "name": "stdout",
+     "output_type": "stream",
+     "text": [
+      "<class 'pandas.core.frame.DataFrame'>\n",
+      "RangeIndex: 10910 entries, 0 to 10909\n",
+      "Data columns (total 26 columns):\n",
+      " #   Column                         Non-Null Count  Dtype  \n",
+      "---  ------                         --------------  -----  \n",
+      " 0   unnamed:_0                     10910 non-null  int64  \n",
+      " 1   customer                       10910 non-null  object \n",
+      " 2   state                          10279 non-null  object \n",
+      " 3   customer_lifetime_value        10910 non-null  float64\n",
+      " 4   response                       10279 non-null  object \n",
+      " 5   coverage                       10910 non-null  object \n",
+      " 6   education                      10910 non-null  object \n",
+      " 7   effective_to_date              10910 non-null  object \n",
+      " 8   employmentstatus               10910 non-null  object \n",
+      " 9   gender                         10910 non-null  object \n",
+      " 10  income                         10910 non-null  int64  \n",
+      " 11  location_code                  10910 non-null  object \n",
+      " 12  marital_status                 10910 non-null  object \n",
+      " 13  monthly_premium_auto           10910 non-null  int64  \n",
+      " 14  months_since_last_claim        10277 non-null  float64\n",
+      " 15  months_since_policy_inception  10910 non-null  int64  \n",
+      " 16  number_of_open_complaints      10277 non-null  float64\n",
+      " 17  number_of_policies             10910 non-null  int64  \n",
+      " 18  policy_type                    10910 non-null  object \n",
+      " 19  policy                         10910 non-null  object \n",
+      " 20  renew_offer_type               10910 non-null  object \n",
+      " 21  sales_channel                  10910 non-null  object \n",
+      " 22  total_claim_amount             10910 non-null  float64\n",
+      " 23  vehicle_class                  10288 non-null  object \n",
+      " 24  vehicle_size                   10288 non-null  object \n",
+      " 25  vehicle_type                   5428 non-null   object \n",
+      "dtypes: float64(4), int64(5), object(17)\n",
+      "memory usage: 2.2+ MB\n"
+     ]
+    }
+   ],
+   "source": [
+    "customer_mkt.info()"
+   ]
+  },
+  {
+   "cell_type": "code",
+   "execution_count": 82,
+   "id": "5189ef35-e883-4a5b-9c6a-f9f2a0e9134b",
+   "metadata": {},
+   "outputs": [
+    {
+     "name": "stderr",
+     "output_type": "stream",
+     "text": [
+      "C:\\Users\\haiss\\AppData\\Local\\Temp\\ipykernel_19348\\2150415998.py:1: UserWarning: Could not infer format, so each element will be parsed individually, falling back to `dateutil`. To ensure parsing is consistent and as-expected, please specify a format.\n",
+      "  customer_mkt['effective_to_date'] = pd.to_datetime(customer_mkt['effective_to_date'])\n"
+     ]
+    }
+   ],
+   "source": [
+    "customer_mkt['effective_to_date'] = pd.to_datetime(customer_mkt['effective_to_date'])"
+   ]
+  },
+  {
+   "cell_type": "code",
+   "execution_count": 83,
+   "id": "5d94f297-a73c-4e96-8d55-5b89f9697760",
+   "metadata": {},
+   "outputs": [
+    {
+     "name": "stdout",
+     "output_type": "stream",
+     "text": [
+      "<class 'pandas.core.frame.DataFrame'>\n",
+      "RangeIndex: 10910 entries, 0 to 10909\n",
+      "Data columns (total 26 columns):\n",
+      " #   Column                         Non-Null Count  Dtype         \n",
+      "---  ------                         --------------  -----         \n",
+      " 0   unnamed:_0                     10910 non-null  int64         \n",
+      " 1   customer                       10910 non-null  object        \n",
+      " 2   state                          10279 non-null  object        \n",
+      " 3   customer_lifetime_value        10910 non-null  float64       \n",
+      " 4   response                       10279 non-null  object        \n",
+      " 5   coverage                       10910 non-null  object        \n",
+      " 6   education                      10910 non-null  object        \n",
+      " 7   effective_to_date              10910 non-null  datetime64[ns]\n",
+      " 8   employmentstatus               10910 non-null  object        \n",
+      " 9   gender                         10910 non-null  object        \n",
+      " 10  income                         10910 non-null  int64         \n",
+      " 11  location_code                  10910 non-null  object        \n",
+      " 12  marital_status                 10910 non-null  object        \n",
+      " 13  monthly_premium_auto           10910 non-null  int64         \n",
+      " 14  months_since_last_claim        10277 non-null  float64       \n",
+      " 15  months_since_policy_inception  10910 non-null  int64         \n",
+      " 16  number_of_open_complaints      10277 non-null  float64       \n",
+      " 17  number_of_policies             10910 non-null  int64         \n",
+      " 18  policy_type                    10910 non-null  object        \n",
+      " 19  policy                         10910 non-null  object        \n",
+      " 20  renew_offer_type               10910 non-null  object        \n",
+      " 21  sales_channel                  10910 non-null  object        \n",
+      " 22  total_claim_amount             10910 non-null  float64       \n",
+      " 23  vehicle_class                  10288 non-null  object        \n",
+      " 24  vehicle_size                   10288 non-null  object        \n",
+      " 25  vehicle_type                   5428 non-null   object        \n",
+      "dtypes: datetime64[ns](1), float64(4), int64(5), object(16)\n",
+      "memory usage: 2.2+ MB\n"
+     ]
+    }
+   ],
+   "source": [
+    "customer_mkt.info()"
+   ]
+  },
+  {
+   "cell_type": "code",
+   "execution_count": 98,
+   "id": "8f3e57e5-bf51-433c-b7e7-ab087367ed40",
+   "metadata": {},
+   "outputs": [
+    {
+     "data": {
+      "text/plain": [
+       "1       2011-01-18\n",
+       "3       2011-01-11\n",
+       "4       2011-01-17\n",
+       "8       2011-01-19\n",
+       "9       2011-01-04\n",
+       "           ...    \n",
+       "10902   2011-01-24\n",
+       "10903   2011-01-07\n",
+       "10905   2011-01-19\n",
+       "10906   2011-01-06\n",
+       "10909   2011-01-08\n",
+       "Name: effective_to_date, Length: 5818, dtype: datetime64[ns]"
+      ]
+     },
+     "execution_count": 98,
+     "metadata": {},
+     "output_type": "execute_result"
+    }
+   ],
+   "source": [
+    "customer_mkt['effective_to_date'][customer_mkt['effective_to_date'].dt.month == 1] "
+   ]
+  },
+  {
+   "cell_type": "code",
+   "execution_count": 100,
+   "id": "cfedee9a-3923-4dfa-ae37-82d7eae03aa4",
+   "metadata": {},
+   "outputs": [
+    {
+     "data": {
+      "text/plain": [
+       "0       2011-02-18\n",
+       "2       2011-02-10\n",
+       "5       2011-02-14\n",
+       "6       2011-02-14\n",
+       "7       2011-02-24\n",
+       "           ...    \n",
+       "10899   2011-02-06\n",
+       "10900   2011-02-13\n",
+       "10904   2011-02-24\n",
+       "10907   2011-02-06\n",
+       "10908   2011-02-13\n",
+       "Name: effective_to_date, Length: 5092, dtype: datetime64[ns]"
+      ]
+     },
+     "execution_count": 100,
+     "metadata": {},
+     "output_type": "execute_result"
+    }
+   ],
+   "source": [
+    "customer_mkt['effective_to_date'][customer_mkt['effective_to_date'].dt.month == 2]"
+   ]
+  },
+  {
+   "cell_type": "code",
+   "execution_count": 101,
+   "id": "179d55ea-f7f7-4d76-bd70-83e90c5b20ba",
+   "metadata": {},
+   "outputs": [
+    {
+     "data": {
+      "text/plain": [
+       "Series([], Name: effective_to_date, dtype: datetime64[ns])"
+      ]
+     },
+     "execution_count": 101,
+     "metadata": {},
+     "output_type": "execute_result"
+    }
+   ],
+   "source": [
+    "customer_mkt['effective_to_date'][customer_mkt['effective_to_date'].dt.month == 3]"
+   ]
+  },
+  {
+   "cell_type": "code",
+   "execution_count": null,
+   "id": "a156edf0-7606-4b25-bbde-0e92c82c3dd5",
+   "metadata": {},
+   "outputs": [],
+   "source": []
+  }
+ ],
+ "metadata": {
+  "kernelspec": {
+   "display_name": "Python 3 (ipykernel)",
+   "language": "python",
+   "name": "python3"
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+   },
+   "file_extension": ".py",
+   "mimetype": "text/x-python",
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+   "pygments_lexer": "ipython3",
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+}