diff --git a/h/models/feature.py b/h/models/feature.py
index 3c06d855d63..b59edb8f480 100644
--- a/h/models/feature.py
+++ b/h/models/feature.py
@@ -15,6 +15,7 @@
     "pdf_custom_text_layer": "Use custom text layer in PDFs for improved text selection",
     "styled_highlight_clusters": "Style different clusters of highlights in the client",
     "client_user_profile": "Enable client-side user profile and preferences management",
+    "group_type": "Allow users to choose group type in group creation form",
 }
 
 
diff --git a/h/static/scripts/group-forms/components/CreateEditGroupForm.tsx b/h/static/scripts/group-forms/components/CreateEditGroupForm.tsx
index 7ec4f9feed5..3045e585bf8 100644
--- a/h/static/scripts/group-forms/components/CreateEditGroupForm.tsx
+++ b/h/static/scripts/group-forms/components/CreateEditGroupForm.tsx
@@ -216,10 +216,19 @@ export default function CreateEditGroupForm() {
     onSubmit = createGroup;
   }
 
+  let heading;
+  if (group) {
+    heading = 'Edit group';
+  } else if (config.features.group_type) {
+    heading = 'Create a new group';
+  } else {
+    heading = 'Create a new private group';
+  }
+
   return (
     <div className="text-grey-6 text-sm/relaxed">
       <h1 className="mt-14 mb-8 text-grey-7 text-xl/none" data-testid="header">
-        {group ? 'Edit group' : 'Create a new private group'}
+        {heading}
       </h1>
 
       <form onSubmit={onSubmit} data-testid="form">
diff --git a/h/static/scripts/group-forms/components/test/CreateEditGroupForm-test.js b/h/static/scripts/group-forms/components/test/CreateEditGroupForm-test.js
index 9c65476f31a..eeedb8715a1 100644
--- a/h/static/scripts/group-forms/components/test/CreateEditGroupForm-test.js
+++ b/h/static/scripts/group-forms/components/test/CreateEditGroupForm-test.js
@@ -28,6 +28,9 @@ describe('CreateEditGroupForm', () => {
       context: {
         group: null,
       },
+      features: {
+        group_type: false,
+      },
     };
 
     fakeCallAPI = sinon.stub();
@@ -187,21 +190,34 @@ describe('CreateEditGroupForm', () => {
     });
   });
 
-  it('displays a create-new-group form', async () => {
-    const { wrapper, elements } = createWrapper();
-    const headerEl = elements.header.element;
-    const nameEl = elements.name.fieldEl;
-    const descriptionEl = elements.description.fieldEl;
-    const submitButtonEl = elements.submitButton.element;
-
-    assert.equal(headerEl.text(), 'Create a new private group');
-    assert.equal(nameEl.getDOMNode().value, '');
-    assert.equal(descriptionEl.getDOMNode().value, '');
-    assert.equal(submitButtonEl.text(), 'Create group');
-    assert.isFalse(wrapper.exists('[data-testid="back-link"]'));
-    assert.isFalse(wrapper.exists('[data-testid="error-message"]'));
-    await assertInLoadingState(wrapper, false);
-    assert.isFalse(savedConfirmationShowing(wrapper));
+  [
+    {
+      groupTypeFlag: true,
+      heading: 'Create a new group',
+    },
+    {
+      groupTypeFlag: false,
+      heading: 'Create a new private group',
+    },
+  ].forEach(({ groupTypeFlag, heading }) => {
+    it('displays a create-new-group form', async () => {
+      config.features.group_type = groupTypeFlag;
+
+      const { wrapper, elements } = createWrapper();
+      const headerEl = elements.header.element;
+      const nameEl = elements.name.fieldEl;
+      const descriptionEl = elements.description.fieldEl;
+      const submitButtonEl = elements.submitButton.element;
+
+      assert.equal(headerEl.text(), heading);
+      assert.equal(nameEl.getDOMNode().value, '');
+      assert.equal(descriptionEl.getDOMNode().value, '');
+      assert.equal(submitButtonEl.text(), 'Create group');
+      assert.isFalse(wrapper.exists('[data-testid="back-link"]'));
+      assert.isFalse(wrapper.exists('[data-testid="error-message"]'));
+      await assertInLoadingState(wrapper, false);
+      assert.isFalse(savedConfirmationShowing(wrapper));
+    });
   });
 
   it('does not warn when leaving page if there are unsaved changes', () => {
diff --git a/h/static/scripts/group-forms/config.ts b/h/static/scripts/group-forms/config.ts
index 11bf1f64388..f7a9410bbbd 100644
--- a/h/static/scripts/group-forms/config.ts
+++ b/h/static/scripts/group-forms/config.ts
@@ -19,6 +19,9 @@ export type ConfigObject = {
       link: string;
     } | null;
   };
+  features: {
+    group_type: boolean;
+  };
 };
 
 /** Return the frontend config from the page's <script class="js-config">. */
diff --git a/h/views/groups.py b/h/views/groups.py
index 71a955501a6..7af98e57c31 100644
--- a/h/views/groups.py
+++ b/h/views/groups.py
@@ -20,8 +20,14 @@ def __init__(self, context, request):
     @view_config(route_name="group_create", request_method="GET")
     def create(self):
         """Render the page for creating a new group."""
+
+        if self.request.feature("group_type"):
+            page_title = "Create a new group"
+        else:
+            page_title = "Create a new private group"
+
         return {
-            "page_title": "Create a new private group",
+            "page_title": page_title,
             "js_config": self._js_config(),
         }
 
@@ -48,6 +54,9 @@ def _js_config(self):
                 },
             },
             "context": {"group": None},
+            "features": {
+                "group_type": self.request.feature("group_type"),
+            },
         }
 
         if group := getattr(self.context, "group", None):
diff --git a/tests/unit/h/views/groups_test.py b/tests/unit/h/views/groups_test.py
index 2a33c6e9d15..a3e2abf1123 100644
--- a/tests/unit/h/views/groups_test.py
+++ b/tests/unit/h/views/groups_test.py
@@ -10,7 +10,9 @@
 
 @pytest.mark.usefixtures("annotation_stats_service")
 class TestGroupCreateEditController:
-    def test_create(self, pyramid_request, assets_env, mocker):
+    @pytest.mark.parametrize("group_type_flag", [True, False])
+    def test_create(self, pyramid_request, assets_env, mocker, group_type_flag):
+        pyramid_request.feature.flags["group_type"] = group_type_flag
         mocker.spy(views, "get_csrf_token")
 
         controller = views.GroupCreateEditController(sentinel.context, pyramid_request)
@@ -22,7 +24,11 @@ def test_create(self, pyramid_request, assets_env, mocker):
             pyramid_request
         )
         assert result == {
-            "page_title": "Create a new private group",
+            "page_title": (
+                "Create a new group"
+                if group_type_flag
+                else "Create a new private group"
+            ),
             "js_config": {
                 "styles": assets_env.urls.return_value,
                 "api": {
@@ -35,6 +41,9 @@ def test_create(self, pyramid_request, assets_env, mocker):
                     }
                 },
                 "context": {"group": None},
+                "features": {
+                    "group_type": group_type_flag,
+                },
             },
         }
 
@@ -88,6 +97,9 @@ def test_edit(
                         "num_annotations": annotation_stats_service.total_group_annotation_count.return_value,
                     }
                 },
+                "features": {
+                    "group_type": pyramid_request.feature.flags["group_type"],
+                },
             },
         }
 
@@ -100,6 +112,11 @@ def pyramid_config(self, pyramid_config, assets_env):
         pyramid_config.registry["assets_env"] = assets_env
         return pyramid_config
 
+    @pytest.fixture(autouse=True)
+    def pyramid_request(self, pyramid_request):
+        pyramid_request.feature.flags["group_type"] = True
+        return pyramid_request
+
 
 @pytest.mark.usefixtures("routes")
 def test_read_noslug_redirects(pyramid_request, factories):