diff --git a/h/migrations/versions/f29f80083c26_backfill_user_pubid_part_2.py b/h/migrations/versions/f29f80083c26_backfill_user_pubid_part_2.py
index 99c1959664a..3537eb52abc 100644
--- a/h/migrations/versions/f29f80083c26_backfill_user_pubid_part_2.py
+++ b/h/migrations/versions/f29f80083c26_backfill_user_pubid_part_2.py
@@ -9,7 +9,7 @@
 
 USER_PUBID_LENGTH = 12
 USER_BATCH_LIMIT = 1000
-USER_MAX_COUNT = 100_000_000
+USER_MAX_COUNT = 1_000_000
 USER_PUBID_RETRIES = 5