diff --git a/assets/js/components/logo.js b/assets/js/components/logo.js
index 1e4b1858732..4f0c8ebac14 100644
--- a/assets/js/components/logo.js
+++ b/assets/js/components/logo.js
@@ -22,9 +22,7 @@
 import SvgIcon from 'GoogleUtil/svg-icon';
 const { __ } = wp.i18n;
 
-const Logo = ( props ) => {
-	const { beta = true } = props;
-
+const Logo = () => {
 	return (
 		<div className="googlesitekit-logo" aria-hidden="true">
 			<SvgIcon
@@ -34,13 +32,12 @@ const Logo = ( props ) => {
 				width="32"
 			/>
 			<SvgIcon
-				id={ beta ? 'logo-sitekit-beta' : 'logo-sitekit' }
+				id="logo-sitekit"
 				className={ `
 				 googlesitekit-logo__logo-sitekit
-				 ${ beta ? 'googlesitekit-logo__logo-sitekit--beta' : '' }
 				` }
-				height={ beta ? '28' : '26' }
-				width={ beta ? '206' : '99' }
+				height="26"
+				width="99"
 			/>
 			<span className="screen-reader-text">
 				{ __( 'Site Kit by Google Logo', 'google-site-kit' ) }
diff --git a/assets/sass/components/global/_googlesitekit-logo.scss b/assets/sass/components/global/_googlesitekit-logo.scss
index ca45cd72f4b..39e39cb0cde 100644
--- a/assets/sass/components/global/_googlesitekit-logo.scss
+++ b/assets/sass/components/global/_googlesitekit-logo.scss
@@ -47,22 +47,6 @@
 		}
 	}
 
-	.googlesitekit-logo__logo-sitekit--beta,
-	.googlesitekit-svg-logo-sitekit-beta {
-		fill: currentColor;
-		height: 18px;
-		margin-left: $grid-gap-phone / 2;
-		margin-top: 2px;
-		vertical-align: middle;
-		width: 132px;
-
-		@media (min-width: $bp-tablet) {
-			height: 28px;
-			margin-left: $grid-gap-phone;
-			width: 206px;
-		}
-	}
-
 	&--mini {
 
 		.googlesitekit-logo__logo-g,
@@ -77,12 +61,5 @@
 			margin-left: $grid-gap-phone / 4;
 			width: 78px;
 		}
-
-		.googlesitekit-logo__logo-sitekit--beta,
-		.googlesitekit-svg-logo-sitekit-beta {
-			height: 17px;
-			margin-left: $grid-gap-phone / 2;
-			width: 102px;
-		}
 	}
 }
diff --git a/assets/svg/logo-g-beta.svg b/assets/svg/logo-g-beta.svg
deleted file mode 100644
index c20d598db79..00000000000
--- a/assets/svg/logo-g-beta.svg
+++ /dev/null
@@ -1,15 +0,0 @@
-<?xml version="1.0" encoding="UTF-8"?>
-<svg width="169px" height="48px" viewBox="0 0 169 48" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink">
-    <!-- Generator: Sketch 55.2 (78181) - https://sketchapp.com -->
-    <title>logo-g-beta</title>
-    <desc>Created with Sketch.</desc>
-    <g id="Page-1" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd">
-        <g id="logo-g-beta" fill-rule="nonzero">
-            <path d="M2.25253805,12.2519409 L9.65186195,17.9102474 C9.228777,19.1952969 9,20.5700374 9,22 C9,23.4299626 9.228777,24.8047031 9.65186195,26.0897526 L2.25253805,31.7480591 C0.809393905,28.8140208 0,25.5061199 0,22 C0,18.4938801 0.809393905,15.1859792 2.25253805,12.2519409 Z" id="Combined-Shape" fill="#FBBC05"></path>
-            <path d="M9.65186195,17.9102474 L2.25253805,12.2519409 C5.83100163,4.97661119 13.3061199,0 22,0 C27.6,0 32.6,2.1 36.5,5.5 L30.1,11.9 C27.9,10.1 25.1,9 22,9 C16.2299626,9 11.3590507,12.7249484 9.65186195,17.9102474 Z" id="Combined-Shape" fill="#EA4335"></path>
-            <path d="M2.24956066,31.7420035 L9.64586796,26.0715012 C11.3476258,31.2663086 16.223195,35 22,35 C28.1,35 32.7,31.9 33.8,26.5 L22,26.5 L22,18 L42.5,18 C42.8,19.3 43,20.7 43,22 C43,36 33,44 22,44 C13.3037079,44 5.82685413,39.0206271 2.24956066,31.7420035 Z" id="Combined-Shape" fill="#34A853"></path>
-            <path d="M36.3394527,38.5208666 L29.3149064,33.0825082 C31.6117078,31.6329963 33.209743,29.3976252 33.8,26.5 L22,26.5 L22,18 L42.5,18 C42.8,19.3 43,20.7 43,22 C43,29.170479 40.3767465,34.7670059 36.3394527,38.5208666 Z" id="Combined-Shape" fill="#4285F4"></path>
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-        </g>
-    </g>
-</svg>
\ No newline at end of file
diff --git a/assets/svg/logo-sitekit-beta.svg b/assets/svg/logo-sitekit-beta.svg
deleted file mode 100644
index 0076dcad0be..00000000000
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L156.918033,16.0081967 L156.918033,15.9221311 C156.885246,15.3442594 156.72951,14.896518 156.45082,14.5788934 C156.17213,14.2612689 155.795084,14.102459 155.319672,14.102459 Z M160.913934,11.6803279 L160.913934,13.2909836 L162.155738,13.2909836 L162.155738,14.170082 L160.913934,14.170082 L160.913934,18.295082 C160.913934,18.5614767 160.969262,18.7612698 161.079918,18.8944672 C161.190574,19.0276646 161.379097,19.0942623 161.645492,19.0942623 C161.77664,19.0942623 161.956966,19.0696724 162.186475,19.0204918 L162.186475,19.942623 C161.887294,20.0245906 161.596313,20.0655738 161.313525,20.0655738 C160.805325,20.0655738 160.422132,19.9118868 160.163934,19.6045082 C159.905736,19.2971296 159.776639,18.8606586 159.776639,18.295082 L159.776639,14.170082 L158.565574,14.170082 L158.565574,13.2909836 L159.776639,13.2909836 L159.776639,11.6803279 L160.913934,11.6803279 Z M167.590164,19.942623 C167.52459,19.8114748 167.471312,19.5778705 167.430328,19.2418033 C166.901637,19.7909864 166.270495,20.0655738 165.536885,20.0655738 C164.881144,20.0655738 164.34324,19.8801248 163.923156,19.5092213 C163.503072,19.1383178 163.293033,18.6680328 163.293033,18.0983607 C163.293033,17.4057342 163.55635,16.8678298 164.082992,16.4846311 C164.609634,16.1014325 165.350405,15.9098361 166.305328,15.9098361 L167.411885,15.9098361 L167.411885,15.3872951 C167.411885,14.9897521 167.293033,14.6731569 167.055328,14.4375 C166.817622,14.2018431 166.467215,14.0840164 166.004098,14.0840164 C165.598359,14.0840164 165.258198,14.1864744 164.983607,14.3913934 C164.709015,14.5963125 164.571721,14.8442608 164.571721,15.1352459 L163.428279,15.1352459 C163.428279,14.803277 163.546105,14.4825835 163.781762,14.1731557 C164.017419,13.863728 164.337088,13.6188534 164.740779,13.4385246 C165.144469,13.2581958 165.588112,13.1680328 166.071721,13.1680328 C166.838119,13.1680328 167.438522,13.3596292 167.872951,13.7428279 C168.307379,14.1260265 168.532787,14.6536852 168.54918,15.3258197 L168.54918,18.3872951 C168.54918,18.9979539 168.627048,19.4836048 168.782787,19.8442623 L168.782787,19.942623 L167.590164,19.942623 Z M165.702869,19.0758197 C166.059428,19.0758197 166.397539,18.9836075 166.717213,18.7991803 C167.036887,18.6147532 167.268442,18.3750015 167.411885,18.079918 L167.411885,16.7151639 L166.520492,16.7151639 C165.127042,16.7151639 164.430328,17.1229467 164.430328,17.9385246 C164.430328,18.2950838 164.549179,18.5737695 164.786885,18.7745902 C165.024591,18.9754108 165.329916,19.0758197 165.702869,19.0758197 Z" id="DeveloperBeta"></path>
-        </g>
-    </g>
-</svg>
\ No newline at end of file
diff --git a/includes/Context.php b/includes/Context.php
index 5066da0e73d..b20788f1a2e 100644
--- a/includes/Context.php
+++ b/includes/Context.php
@@ -220,15 +220,6 @@ public function get_reference_canonical() {
 		return false;
 	}
 
-	/**
-	 * Gets the current version is beta released.
-	 *
-	 * @return bool True if the version is in beta mode, false otherwise.
-	 */
-	public function is_beta() {
-		return false !== strpos( GOOGLESITEKIT_VERSION, 'beta' );
-	}
-
 	/**
 	 * Checks whether AMP content is being served.
 	 *
diff --git a/includes/Core/Admin/Dashboard.php b/includes/Core/Admin/Dashboard.php
index 592323c8aab..233335752d5 100644
--- a/includes/Core/Admin/Dashboard.php
+++ b/includes/Core/Admin/Dashboard.php
@@ -96,7 +96,6 @@ private function add_widgets() {
 		if ( ! current_user_can( Permissions::VIEW_DASHBOARD ) ) {
 			return;
 		}
-		$is_beta = $this->context->is_beta();
 
 		$logo = $this->assets->svg_sprite(
 			'logo-g',
@@ -107,10 +106,10 @@ private function add_widgets() {
 		); // phpcs:ignore WordPress.XSS.EscapeOutput.OutputNotEscaped.
 
 		$logo_text = $this->assets->svg_sprite(
-			'logo-sitekit' . ( $is_beta ? '-beta' : '' ),
+			'logo-sitekit',
 			[
 				'height' => '17',
-				'width'  => ( $is_beta ? '102' : '78' ),
+				'width'  => '78',
 			]
 		); // phpcs:ignore WordPress.XSS.EscapeOutput.OutputNotEscaped.
 
diff --git a/includes/Core/Util/Activation.php b/includes/Core/Util/Activation.php
index d31f8c0fa36..f1b0e757e84 100644
--- a/includes/Core/Util/Activation.php
+++ b/includes/Core/Util/Activation.php
@@ -249,10 +249,10 @@ private function get_activation_notice() {
 											); // phpcs:ignore WordPress.XSS.EscapeOutput.OutputNotEscaped
 
 											echo $this->assets->svg_sprite(
-												'logo-sitekit-beta',
+												'logo-sitekit',
 												array(
-													'height' => '28',
-													'width'  => '206',
+													'height' => '26',
+													'width'  => '99',
 												)
 											); // phpcs:ignore WordPress.XSS.EscapeOutput.OutputNotEscaped
 											?>
diff --git a/includes/Core/Util/Tracking.php b/includes/Core/Util/Tracking.php
index 96fb93a56e1..db5eb7fa2c0 100644
--- a/includes/Core/Util/Tracking.php
+++ b/includes/Core/Util/Tracking.php
@@ -111,8 +111,6 @@ function () {
 	/**
 	 * Is tracking active for this plugin install?
 	 *
-	 * During the beta, this defaults to true.
-	 *
 	 * @since 1.0.0
 	 *
 	 * @return bool True if tracking enabled, and False if not.
diff --git a/package.json b/package.json
index 124bb1c5e03..1855b147c25 100644
--- a/package.json
+++ b/package.json
@@ -6,12 +6,11 @@
   "scripts": {
     "build": "npm run remove-dist && npm run build:production && npm run build:svg && npm run build:images && gulp copy-vendor",
     "build:production": "npm run lint:js && webpack -p --mode=production",
-    "build:beta": "npm run lint:js && webpack -p --mode=production --env.beta",
     "build:dev": "npm run build:svg && npm run build:images && webpack --mode=development --debug --devtool cheap-source-map --output-pathinfo",
     "build:svg": "gulp svg",
     "build:images": "gulp imagemin",
     "dev": "gulp copy-vendor && npm run build:dev && npm run build:svg && npm run build:images",
-    "watch": "npm run remove-dist && npm run build:svg && npm run build:images && gulp copy-vendor && webpack --watch --mode=development --env.beta --debug --devtool cheap-module-eval-source-map --output-pathinfo",
+    "watch": "npm run remove-dist && npm run build:svg && npm run build:images && gulp copy-vendor && webpack --watch --mode=development --debug --devtool cheap-module-eval-source-map --output-pathinfo",
     "release-zip": "npm run build && gulp release && gulp copy && gulp pre-zip && gulp zip && rm -rf release",
     "release-zip-wp50": "npm run build && gulp release && gulp copy && gulp pre-zip-wp50 && gulp zip-wp50 && rm -rf release",
     "release": "rm -rf release && git worktree prune && git worktree add -B stable release origin/stable && npm run build && gulp release && gulp copy",
diff --git a/tests/backstop/reference/google-site-kit_Global_Plugin_Header_0_document_0_small.png b/tests/backstop/reference/google-site-kit_Global_Plugin_Header_0_document_0_small.png
index cc036160ff9..1183f7fa727 100644
Binary files a/tests/backstop/reference/google-site-kit_Global_Plugin_Header_0_document_0_small.png and b/tests/backstop/reference/google-site-kit_Global_Plugin_Header_0_document_0_small.png differ
diff --git a/tests/backstop/reference/google-site-kit_Global_Plugin_Header_0_document_1_medium.png b/tests/backstop/reference/google-site-kit_Global_Plugin_Header_0_document_1_medium.png
index 4bea551f7ec..cf0c9cb2423 100644
Binary files a/tests/backstop/reference/google-site-kit_Global_Plugin_Header_0_document_1_medium.png and b/tests/backstop/reference/google-site-kit_Global_Plugin_Header_0_document_1_medium.png differ
diff --git a/tests/backstop/reference/google-site-kit_Global_Plugin_Header_0_document_2_large.png b/tests/backstop/reference/google-site-kit_Global_Plugin_Header_0_document_2_large.png
index dc7cd11cc5a..f3d34c34f49 100644
Binary files a/tests/backstop/reference/google-site-kit_Global_Plugin_Header_0_document_2_large.png and b/tests/backstop/reference/google-site-kit_Global_Plugin_Header_0_document_2_large.png differ
diff --git a/tests/backstop/reference/google-site-kit_Setup_Step_One_0_document_0_small.png b/tests/backstop/reference/google-site-kit_Setup_Step_One_0_document_0_small.png
index 49bfcff5a35..9d4e256008c 100644
Binary files a/tests/backstop/reference/google-site-kit_Setup_Step_One_0_document_0_small.png and b/tests/backstop/reference/google-site-kit_Setup_Step_One_0_document_0_small.png differ
diff --git a/tests/backstop/reference/google-site-kit_Setup_Step_One_0_document_1_medium.png b/tests/backstop/reference/google-site-kit_Setup_Step_One_0_document_1_medium.png
index e9dd7d9c8d9..98aef0f4cbc 100644
Binary files a/tests/backstop/reference/google-site-kit_Setup_Step_One_0_document_1_medium.png and b/tests/backstop/reference/google-site-kit_Setup_Step_One_0_document_1_medium.png differ
diff --git a/tests/backstop/reference/google-site-kit_Setup_Step_One_0_document_2_large.png b/tests/backstop/reference/google-site-kit_Setup_Step_One_0_document_2_large.png
index c66ea1f3ba2..06cd2576adb 100644
Binary files a/tests/backstop/reference/google-site-kit_Setup_Step_One_0_document_2_large.png and b/tests/backstop/reference/google-site-kit_Setup_Step_One_0_document_2_large.png differ
diff --git a/tests/backstop/reference/google-site-kit_Splash_Splash_Page_0_document_0_small.png b/tests/backstop/reference/google-site-kit_Splash_Splash_Page_0_document_0_small.png
index c039c3ca3d5..c4d65123cbc 100644
Binary files a/tests/backstop/reference/google-site-kit_Splash_Splash_Page_0_document_0_small.png and b/tests/backstop/reference/google-site-kit_Splash_Splash_Page_0_document_0_small.png differ
diff --git a/tests/backstop/reference/google-site-kit_Splash_Splash_Page_0_document_1_medium.png b/tests/backstop/reference/google-site-kit_Splash_Splash_Page_0_document_1_medium.png
index 3cf27fa2df5..cbe13e87588 100644
Binary files a/tests/backstop/reference/google-site-kit_Splash_Splash_Page_0_document_1_medium.png and b/tests/backstop/reference/google-site-kit_Splash_Splash_Page_0_document_1_medium.png differ
diff --git a/tests/backstop/reference/google-site-kit_Splash_Splash_Page_0_document_2_large.png b/tests/backstop/reference/google-site-kit_Splash_Splash_Page_0_document_2_large.png
index f80d994e200..5d8d665dba8 100644
Binary files a/tests/backstop/reference/google-site-kit_Splash_Splash_Page_0_document_2_large.png and b/tests/backstop/reference/google-site-kit_Splash_Splash_Page_0_document_2_large.png differ
diff --git a/tests/phpunit/integration/ContextTest.php b/tests/phpunit/integration/ContextTest.php
index 4a87dcf706b..22eb040af80 100644
--- a/tests/phpunit/integration/ContextTest.php
+++ b/tests/phpunit/integration/ContextTest.php
@@ -154,12 +154,6 @@ public function test_get_reference_permalink() {
 		$this->assertEquals( 'https://test.com/hello-world/', $context->get_reference_permalink( $post_id ) );
 	}
 
-	public function test_is_beta() {
-		$context = new Context( GOOGLESITEKIT_PLUGIN_MAIN_FILE );
-
-		$this->assertEquals( false !== strpos( GOOGLESITEKIT_VERSION, 'beta' ), $context->is_beta() );
-	}
-
 	/**
 	 * @group ms-excluded
 	 */
diff --git a/webpack.config.js b/webpack.config.js
index 8a721807c27..421652be9ea 100644
--- a/webpack.config.js
+++ b/webpack.config.js
@@ -26,7 +26,6 @@ const WebpackBar = require( 'webpackbar' );
  * WordPress dependencies
  */
 const LibraryExportDefaultPlugin = require( '@wordpress/library-export-default-webpack-plugin' );
-const webpack = require( 'webpack' );
 
 /**
  * Given a string, returns a new string with dash separators converted to
@@ -159,11 +158,6 @@ module.exports = ( env, argv ) => {
 					name: 'Module Entry Points',
 					color: '#fbbc05',
 				} ),
-				new webpack.DefinePlugin( {
-					'process.env': {
-						beta: env && env.beta,
-					},
-				} ),
 			],
 			optimization: {
 				splitChunks: {