diff --git a/tests/e2e/config/bootstrap.js b/tests/e2e/config/bootstrap.js
index f78a84928c2..01591f84d9e 100644
--- a/tests/e2e/config/bootstrap.js
+++ b/tests/e2e/config/bootstrap.js
@@ -18,7 +18,7 @@ import { getQueryArg } from '@wordpress/url';
  */
 import {
 	clearSessionStorage,
-	deactivateAllOtherPlugins,
+	deactivateUtilityPlugins,
 	resetSiteKit,
 } from '../utils';
 import {
@@ -210,7 +210,7 @@ beforeAll( async () => {
 	}
 	await setBrowserViewport( 'large' );
 
-	await deactivateAllOtherPlugins();
+	await deactivateUtilityPlugins();
 	await resetSiteKit();
 } );
 
@@ -221,7 +221,7 @@ afterEach( async () => {
 } );
 
 afterAll( async () => {
-	await deactivateAllOtherPlugins();
+	await deactivateUtilityPlugins();
 	await resetSiteKit();
 	removePageEvents();
 	await page.setRequestInterception( false );
diff --git a/tests/e2e/specs/auth-flow.test.js b/tests/e2e/specs/auth-flow.test.js
index 00807716633..e6fc3f08ff1 100644
--- a/tests/e2e/specs/auth-flow.test.js
+++ b/tests/e2e/specs/auth-flow.test.js
@@ -7,7 +7,7 @@ import { activatePlugin, createURL, visitAdminPage } from '@wordpress/e2e-test-u
  * Internal dependencies
  */
 import {
-	deactivateAllOtherPlugins,
+	deactivateUtilityPlugins,
 	resetSiteKit,
 	pasteText,
 	setSearchConsoleProperty,
@@ -60,7 +60,7 @@ describe( 'Site Kit set up flow for the first time', () => {
 	} );
 
 	afterEach( async () => {
-		await deactivateAllOtherPlugins();
+		await deactivateUtilityPlugins();
 		await resetSiteKit();
 	} );
 
diff --git a/tests/e2e/specs/auth-setup-search-console.test.js b/tests/e2e/specs/auth-setup-search-console.test.js
index 43d60af1e88..f2acc40afca 100644
--- a/tests/e2e/specs/auth-setup-search-console.test.js
+++ b/tests/e2e/specs/auth-setup-search-console.test.js
@@ -7,7 +7,7 @@ import { activatePlugin, createURL, visitAdminPage } from '@wordpress/e2e-test-u
  * Internal dependencies
  */
 import {
-	deactivateAllOtherPlugins,
+	deactivateUtilityPlugins,
 	pasteText,
 	resetSiteKit,
 	testClientConfig,
@@ -48,7 +48,7 @@ describe( 'Site Kit set up flow for the first time with search console setup', (
 	} );
 
 	afterEach( async () => {
-		await deactivateAllOtherPlugins();
+		await deactivateUtilityPlugins();
 		await resetSiteKit();
 	} );
 
diff --git a/tests/e2e/specs/auth-setup-verification.test.js b/tests/e2e/specs/auth-setup-verification.test.js
index a0345c23210..81a369cd7fd 100644
--- a/tests/e2e/specs/auth-setup-verification.test.js
+++ b/tests/e2e/specs/auth-setup-verification.test.js
@@ -7,7 +7,7 @@ import { activatePlugin, createURL, visitAdminPage } from '@wordpress/e2e-test-u
  * Internal dependencies
  */
 import {
-	deactivateAllOtherPlugins,
+	deactivateUtilityPlugins,
 	pasteText,
 	resetSiteKit,
 	testClientConfig,
@@ -42,7 +42,7 @@ describe( 'Site Kit set up flow for the first time with site verification', () =
 	} );
 
 	afterEach( async () => {
-		await deactivateAllOtherPlugins();
+		await deactivateUtilityPlugins();
 		await resetSiteKit();
 	} );
 
diff --git a/tests/e2e/specs/modules/adsense/setup-new-user.test.js b/tests/e2e/specs/modules/adsense/setup-new-user.test.js
index 1564b433742..2cfb0001c2e 100644
--- a/tests/e2e/specs/modules/adsense/setup-new-user.test.js
+++ b/tests/e2e/specs/modules/adsense/setup-new-user.test.js
@@ -7,7 +7,7 @@ import { createURL, activatePlugin, visitAdminPage } from '@wordpress/e2e-test-u
  * Internal dependencies
  */
 import {
-	deactivateAllOtherPlugins,
+	deactivateUtilityPlugins,
 	resetSiteKit,
 	setAuthToken,
 	setClientConfig,
@@ -89,7 +89,7 @@ describe( 'setting up the AdSense module', () => {
 
 	afterEach( async () => {
 		Object.keys( datapointHandlers ).forEach( ( key ) => datapointHandlers[ key ] = defaultHandler );
-		await deactivateAllOtherPlugins();
+		await deactivateUtilityPlugins();
 		await resetSiteKit();
 	} );
 
diff --git a/tests/e2e/specs/modules/analytics/setup-no-account-no-tag.test.js b/tests/e2e/specs/modules/analytics/setup-no-account-no-tag.test.js
index bc4816b308a..3f289168763 100644
--- a/tests/e2e/specs/modules/analytics/setup-no-account-no-tag.test.js
+++ b/tests/e2e/specs/modules/analytics/setup-no-account-no-tag.test.js
@@ -7,7 +7,7 @@ import { activatePlugin, createURL, visitAdminPage } from '@wordpress/e2e-test-u
  * Internal dependencies
  */
 import {
-	deactivateAllOtherPlugins,
+	deactivateUtilityPlugins,
 	resetSiteKit,
 	useRequestInterception,
 	setSearchConsoleProperty,
@@ -48,7 +48,7 @@ describe( 'setting up the Analytics module with no existing account and no exist
 	} );
 
 	afterEach( async () => {
-		await deactivateAllOtherPlugins();
+		await deactivateUtilityPlugins();
 		await resetSiteKit();
 	} );
 
diff --git a/tests/e2e/specs/modules/analytics/setup-no-account-with-tag.test.js b/tests/e2e/specs/modules/analytics/setup-no-account-with-tag.test.js
index 5032493d126..6e0dfe15e30 100644
--- a/tests/e2e/specs/modules/analytics/setup-no-account-with-tag.test.js
+++ b/tests/e2e/specs/modules/analytics/setup-no-account-with-tag.test.js
@@ -7,7 +7,7 @@ import { activatePlugin, visitAdminPage } from '@wordpress/e2e-test-utils';
  * Internal dependencies
  */
 import {
-	deactivateAllOtherPlugins,
+	deactivateUtilityPlugins,
 	resetSiteKit,
 	setAnalyticsExistingPropertyId,
 	setAuthToken,
@@ -66,7 +66,7 @@ describe( 'setting up the Analytics module with no existing account and with an
 	} );
 
 	afterEach( async () => {
-		await deactivateAllOtherPlugins();
+		await deactivateUtilityPlugins();
 		await resetSiteKit();
 	} );
 
diff --git a/tests/e2e/specs/modules/analytics/setup-with-account-no-tag.test.js b/tests/e2e/specs/modules/analytics/setup-with-account-no-tag.test.js
index dbf6b75bb17..ed11d2fbeb0 100644
--- a/tests/e2e/specs/modules/analytics/setup-with-account-no-tag.test.js
+++ b/tests/e2e/specs/modules/analytics/setup-with-account-no-tag.test.js
@@ -7,7 +7,7 @@ import { activatePlugin, createURL, visitAdminPage } from '@wordpress/e2e-test-u
  * Internal dependencies
  */
 import {
-	deactivateAllOtherPlugins,
+	deactivateUtilityPlugins,
 	resetSiteKit,
 	setSearchConsoleProperty,
 	wpApiFetch,
@@ -73,7 +73,7 @@ describe( 'setting up the Analytics module with an existing account and no exist
 	} );
 
 	afterEach( async () => {
-		await deactivateAllOtherPlugins();
+		await deactivateUtilityPlugins();
 		await resetSiteKit();
 	} );
 
diff --git a/tests/e2e/specs/modules/analytics/setup-with-account-with-tag.test.js b/tests/e2e/specs/modules/analytics/setup-with-account-with-tag.test.js
index 15e07594b1f..ef84f498b93 100644
--- a/tests/e2e/specs/modules/analytics/setup-with-account-with-tag.test.js
+++ b/tests/e2e/specs/modules/analytics/setup-with-account-with-tag.test.js
@@ -7,7 +7,7 @@ import { activatePlugin, visitAdminPage } from '@wordpress/e2e-test-utils';
  * Internal dependencies
  */
 import {
-	deactivateAllOtherPlugins,
+	deactivateUtilityPlugins,
 	resetSiteKit,
 	setAnalyticsExistingPropertyId,
 	setAuthToken,
@@ -68,7 +68,7 @@ describe( 'setting up the Analytics module with an existing account and existing
 	} );
 
 	afterEach( async () => {
-		await deactivateAllOtherPlugins();
+		await deactivateUtilityPlugins();
 		await resetSiteKit();
 	} );
 
diff --git a/tests/e2e/specs/modules/pagespeed-insights/activation.test.js b/tests/e2e/specs/modules/pagespeed-insights/activation.test.js
index 413ccf08236..1a3d754a8c3 100644
--- a/tests/e2e/specs/modules/pagespeed-insights/activation.test.js
+++ b/tests/e2e/specs/modules/pagespeed-insights/activation.test.js
@@ -7,7 +7,7 @@ import { visitAdminPage, activatePlugin } from '@wordpress/e2e-test-utils';
  * Internal dependencies
  */
 import {
-	deactivateAllOtherPlugins,
+	deactivateUtilityPlugins,
 	pasteText,
 	resetSiteKit,
 	setSearchConsoleProperty,
@@ -22,7 +22,7 @@ describe( 'PageSpeed Insights Activation', () => {
 	} );
 
 	afterEach( async () => {
-		await deactivateAllOtherPlugins();
+		await deactivateUtilityPlugins();
 		await resetSiteKit();
 	} );
 
diff --git a/tests/e2e/specs/modules/tagmanager/setup.test.js b/tests/e2e/specs/modules/tagmanager/setup.test.js
index 447b8f4c3f0..b392ba37ec6 100644
--- a/tests/e2e/specs/modules/tagmanager/setup.test.js
+++ b/tests/e2e/specs/modules/tagmanager/setup.test.js
@@ -7,7 +7,7 @@ import { activatePlugin, visitAdminPage, createURL } from '@wordpress/e2e-test-u
  * Internal dependencies
  */
 import {
-	deactivateAllOtherPlugins,
+	deactivateUtilityPlugins,
 	resetSiteKit,
 	useRequestInterception,
 	setSearchConsoleProperty,
@@ -49,7 +49,7 @@ describe( 'setting up the TagManager module with no existing account', () => {
 	} );
 
 	afterEach( async () => {
-		await deactivateAllOtherPlugins();
+		await deactivateUtilityPlugins();
 		await resetSiteKit();
 	} );
 
diff --git a/tests/e2e/utils/deactivate-all-other-plugins.js b/tests/e2e/utils/deactivate-utility-plugins.js
similarity index 52%
rename from tests/e2e/utils/deactivate-all-other-plugins.js
rename to tests/e2e/utils/deactivate-utility-plugins.js
index 0a22488d1da..102d2bb2ae7 100644
--- a/tests/e2e/utils/deactivate-all-other-plugins.js
+++ b/tests/e2e/utils/deactivate-utility-plugins.js
@@ -5,30 +5,30 @@
 import { switchUserToAdmin, visitAdminPage, switchUserToTest, isCurrentURL } from '@wordpress/e2e-test-utils';
 
 /**
- * Deactivate all plugins except Site Kit.
+ * Deactivate Site Kit utility plugins.
  */
-export async function deactivateAllOtherPlugins() {
+export async function deactivateUtilityPlugins() {
 	await switchUserToAdmin();
 
 	if ( ! isCurrentURL( 'wp-admin/plugins.php' ) ) {
 		await visitAdminPage( 'plugins.php' );
 	}
 
-	await page.waitForSelector( 'input[type="checkbox"][value="google-site-kit/google-site-kit.php"]' );
-	const activePlugins = await page.$$eval( '.active[data-plugin]', ( rows ) => {
+	await page.waitForSelector( '#wpfooter' );
+
+	const activeUtilities = await page.$$eval( '.active[data-plugin^="google-site-kit-test-plugins/"]', ( rows ) => {
 		return rows.map( ( row ) => row.dataset.plugin );
 	} );
 
 	// Bail if there are no plugins to deactivate
-	if ( 1 === activePlugins.length && 'google-site-kit/google-site-kit.php' === activePlugins[ 0 ] ) {
+	if ( ! activeUtilities.length ) {
 		return;
 	}
 
-	// Select all plugins
-	await page.click( '#cb-select-all-1' );
-
-	// Uncheck Site Kit
-	await page.click( 'input[type="checkbox"][value="google-site-kit/google-site-kit.php"]' );
+	// Check the boxes of plugins to deactivate.
+	await page.$$eval( '.active[data-plugin^="google-site-kit-test-plugins/"] input[type="checkbox"]', ( checkboxes ) => {
+		checkboxes.forEach( ( checkbox ) => checkbox.checked = true );
+	} );
 
 	// Bulk deactivate
 	await page.select( 'select#bulk-action-selector-bottom', 'deactivate-selected' );
diff --git a/tests/e2e/utils/index.js b/tests/e2e/utils/index.js
index ab078b35e7f..ac20891cbfd 100644
--- a/tests/e2e/utils/index.js
+++ b/tests/e2e/utils/index.js
@@ -1,5 +1,5 @@
 export { clearSessionStorage } from './clear-session-storage';
-export { deactivateAllOtherPlugins } from './deactivate-all-other-plugins';
+export { deactivateUtilityPlugins } from './deactivate-utility-plugins';
 export { logoutUser } from './logout-user';
 export { pasteText } from './paste-text';
 export { resetSiteKit } from './reset';