Update site

[dmarti]

Raptive publishers are now reaching 195 million people monthly (which probably overlaps a lot with other sites)

This is number of users served by GPC, not necessarily how many are sending it.

[SebastianZimmeck]

As discussed in our call today, @j-br0 and I will update the site as to how many states require GPC ("x out out of y states with privacy laws," "x out of y states have comprehensive privacy laws" etc.)

We can also add how many people are using GPC. For example, per Amazon's Additional State-Specific Privacy Disclosures:

In 2023, Amazon received approximately 192.7 million cross-context behavioral advertising opt-out requests. The large majority of those requests are from visits to our website with GPC already enabled.

We could also add a map, e.g., similar to the state privacy law map of the IAPP but with GPC states marked.

[SebastianZimmeck]

There are multiple updates for the site that we want to tackle over the summer as we discussed today. I am taking the lead on this issue.

• Update user numbers of publishers respecting GPC (e.g., per Amazon's Additional State-Specific Privacy Disclosures: "In 2023, Amazon received approximately 192.7 million cross-context behavioral advertising opt-out requests. The large majority of those requests are from visits to our website with GPC already enabled."). Add link to https://gpcsup.com/.
• Update user numbers of browser/extension/app vendors sending GPC signals
• Add a map with states in which GPC is active or will become active
• Update language on the site to language on the spec, e.g., in terms of GPC means to opt out from selling, sharing, targeted advertising, etc. (e.g., per our discussion in the spec)
• Clarify that GPC applies on mobile platforms, smart platforms, ... and that is technology-agnostic (e.g., GPC not only applies to cookies but also to device fingerprinting)

[dmarti]

@SebastianZimmeck The new number for monthly active users of sites using Raptive is 226 million ( https://raptive.com/advertisers/ ) -- those are all people who would have their GPC respected if they chose to turn it on, not those who did turn it on. (The Amazon number is website visits, not a user count)