Update a few more CTAs (#57915)

Author: sarahs

content/copilot/get-started/choose-enterprise-plan.md

@@ -71,7 +71,7 @@ When you've determined whether premium requests and {% data variables.copilot.co
 
 Sign up:
 
-<a href="https://github.com/github-copilot/purchase?priority=business&cft=copilot_li.copilot_plans.cfb" target="_blank" class="btn btn-outline mt-3 mr-3 no-underline"><span>Copilot Business</span></a>  <a href="https://github.com/github-copilot/purchase?priority=enterprise&cft=copilot_li.copilot_plans.ce" target="_blank" class="btn btn-outline mt-3 mr-3 no-underline"><span>Copilot Enterprise</span></a>
+<a href="https://github.com/github-copilot/purchase?ref_product=copilot&ref_type=purchase&ref_style=button&ref_plan=business" target="_blank" class="btn btn-outline mt-3 mr-3 no-underline"><span>Copilot Business</span></a>  <a href="https://github.com/github-copilot/purchase?ref_product=copilot&ref_type=purchase&ref_style=button&ref_plan=enterprise" target="_blank" class="btn btn-outline mt-3 mr-3 no-underline"><span>Copilot Enterprise</span></a>
 
 {% endnote %}
 

content/copilot/get-started/plans.md

@@ -41,10 +41,10 @@ Start using {% data variables.product.prodname_copilot_short %} by signing up fo
 
 * **{% data variables.copilot.copilot_free_short %}** — Try {% data variables.product.prodname_copilot_short %} with limited features and requests. [Start using {% data variables.copilot.copilot_free_short %}](https://github.com/copilot).
 
-* **{% data variables.copilot.copilot_pro_short %}** — Get unlimited completions and access to premium models. Includes a free 30-day trial for eligible users. [Try {% data variables.copilot.copilot_pro_short %} for free](https://github.com/github-copilot/signup?ref_product=copilot&ref_type=trial&ref_style=text).
+* **{% data variables.copilot.copilot_pro_short %}** — Get unlimited completions and access to premium models. Includes a free 30-day trial for eligible users. [Try {% data variables.copilot.copilot_pro_short %} for free](https://github.com/github-copilot/signup?ref_product=copilot&ref_type=trial&ref_style=text&ref_plan=pro).
 
 * **{% data variables.copilot.copilot_pro_plus_short %}** — Unlock advanced AI models, extended request limits, and extra capabilities. [Subscribe to {% data variables.copilot.copilot_pro_plus_short %}](https://github.com/github-copilot/signup?ref_product=copilot&ref_type=purchase&ref_style=text&ref_plan=pro).
 
-* **{% data variables.copilot.copilot_business_short %}** — For teams and organizations. [Subscribe to {% data variables.copilot.copilot_business_short %}](https://github.com/github-copilot/purchase?priority=business&cft=copilot_li.copilot_plans.cfb).
+* **{% data variables.copilot.copilot_business_short %}** — For teams and organizations. [Subscribe to {% data variables.copilot.copilot_business_short %}](https://github.com/github-copilot/purchase?ref_product=copilot&ref_type=purchase&ref_style=button&ref_plan=business).
 
-* **{% data variables.copilot.copilot_enterprise_short %}** — For enterprises that need advanced features and centralized management. [Subscribe to {% data variables.copilot.copilot_enterprise_short %}](https://github.com/github-copilot/purchase?priority=enterprise&cft=copilot_li.copilot_plans.ce).
+* **{% data variables.copilot.copilot_enterprise_short %}** — For enterprises that need advanced features and centralized management. [Subscribe to {% data variables.copilot.copilot_enterprise_short %}](https://github.com/github-copilot/purchase?ref_product=copilot&ref_type=purchase&ref_style=button&ref_plan=enterprise).

content/copilot/get-started/what-is-github-copilot.md

@@ -60,7 +60,7 @@ There are a few ways you can start using {% data variables.product.prodname_copi
 ### For individuals
 
 * **Try {% data variables.product.prodname_copilot_short %} for free**: Use {% data variables.copilot.copilot_free_short %} to explore core {% data variables.product.prodname_copilot_short %} features with no paid plan required.
-* **Subscribe to a paid plan**: Upgrade to {% data variables.copilot.copilot_pro_short %} or {% data variables.copilot.copilot_pro_plus_short %} for full access to premium features and more generous usage limits. You can <a href="https://github.com/github-copilot/signup?ref_product=copilot&ref_type=trial&ref_style=text" target="_blank"><span>try {% data variables.copilot.copilot_pro_short %} for free</span></a> with a one-time 30-day trial.
+* **Subscribe to a paid plan**: Upgrade to {% data variables.copilot.copilot_pro_short %} or {% data variables.copilot.copilot_pro_plus_short %} for full access to premium features and more generous usage limits. You can <a href="https://github.com/github-copilot/signup?ref_product=copilot&ref_type=trial&ref_style=text&ref_plan=pro" target="_blank"><span>try {% data variables.copilot.copilot_pro_short %} for free</span></a> with a one-time 30-day trial.
 * **Eligible for free {% data variables.copilot.copilot_pro_short %} access?** Students, teachers, and open source maintainers may qualify for {% data variables.copilot.copilot_pro_short %} at no cost. See [AUTOTITLE](/copilot/managing-copilot/managing-copilot-as-an-individual-subscriber/getting-free-access-to-copilot-as-a-student-teacher-or-maintainer).
 * **Organization members**: If your organization or enterprise has a {% data variables.product.prodname_copilot %} plan, you can request access to {% data variables.product.prodname_copilot_short %} by going to [https://github.com/settings/copilot](https://github.com/settings/copilot) and requesting access under "Get {% data variables.product.prodname_copilot_short %} from an organization."