Hi, I have identified treatment and control group.
My question is, can I use this package to know if I selected the locations that fall under each group properly? Is there a specific metric that I could use to validate this?
I tried using the GeoLiftMarketSelection function and found that the BestMarkets were different from what I have.
Hi, I have identified treatment and control group.
My question is, can I use this package to know if I selected the locations that fall under each group properly? Is there a specific metric that I could use to validate this?
I tried using the GeoLiftMarketSelection function and found that the BestMarkets were different from what I have.