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Add exclude_markets parameter to MultiCellMarketSelection() #198

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@Th3Bust3r

include_markets and exclude_markets are useful parameters in GeoLiftMarketSelection, but are not currently incorporated in the MultiCellMarketSelection. While include_markets would carry additional complexity in a multicell context, exclude_markets should be more straight forward, and would still be very valuable in adding flexibility to design experiments according to various business constraints.

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