diff --git a/input/otlp/traces.go b/input/otlp/traces.go
index a56b8c87..cbb2f522 100644
--- a/input/otlp/traces.go
+++ b/input/otlp/traces.go
@@ -82,6 +82,7 @@ const (
 	attributeStackTrace                 = "code.stacktrace" // semconv 1.24 or later
 	attributeDataStreamDataset          = "data_stream.dataset"
 	attributeDataStreamNamespace        = "data_stream.namespace"
+	attributeGenAiSystem                = "gen_ai.system"
 )
 
 // ConsumeTracesResult contains the number of rejected spans and error message for partial success response.
@@ -615,6 +616,10 @@ func TranslateSpan(spanKind ptrace.SpanKind, attributes pcommon.Map, event *mode
 		rpcService string
 	)
 
+	var (
+		genAiSystem string
+	)
+
 	var http modelpb.HTTP
 	var httpRequest modelpb.HTTPRequest
 	var httpResponse modelpb.HTTPResponse
@@ -622,7 +627,7 @@ func TranslateSpan(spanKind ptrace.SpanKind, attributes pcommon.Map, event *mode
 	var db modelpb.DB
 	var destinationService modelpb.DestinationService
 	var serviceTarget modelpb.ServiceTarget
-	var isHTTP, isDatabase, isRPC, isMessaging bool
+	var isHTTP, isDatabase, isRPC, isMessaging, isGenAi bool
 	var samplerType, samplerParam pcommon.Value
 	attributes.Range(func(kDots string, v pcommon.Value) bool {
 		if isJaeger {
@@ -812,6 +817,11 @@ func TranslateSpan(spanKind ptrace.SpanKind, attributes pcommon.Map, event *mode
 				// stacktrace is expected to be large thus un-truncated value is needed
 				event.Code.Stacktrace = v.Str()
 
+			// gen_ai.*
+			case attributeGenAiSystem:
+				genAiSystem = stringval
+				isGenAi = true
+
 			// miscellaneous
 			case "span.kind": // filter out
 			case semconv.AttributePeerService:
@@ -991,6 +1001,10 @@ func TranslateSpan(spanKind ptrace.SpanKind, attributes pcommon.Map, event *mode
 				destinationService.Resource = resource
 			}
 		}
+	case isGenAi:
+		event.Span.Type = "genai"
+		event.Span.Subtype = genAiSystem
+		serviceTarget.Type = event.Span.Type
 	default:
 		// Only set event.Span.Type if not already set
 		if event.Span.Type == "" {
diff --git a/input/otlp/traces_test.go b/input/otlp/traces_test.go
index 4c6665b4..26a447c3 100644
--- a/input/otlp/traces_test.go
+++ b/input/otlp/traces_test.go
@@ -1438,6 +1438,16 @@ func TestSpanEventsDataStream(t *testing.T) {
 	}
 }
 
+func TestGenAiSpan(t *testing.T) {
+	event := transformSpanWithAttributes(t, map[string]interface{}{
+		"gen_ai.system": "openai",
+	})
+
+	assert.Equal(t, "genai", event.Span.Type)
+	assert.Equal(t, "openai", event.Span.Subtype)
+	assert.Equal(t, "", event.Span.Action)
+}
+
 func transformTransactionWithAttributes(t *testing.T, attrs map[string]interface{}, configFns ...func(ptrace.Span)) *modelpb.APMEvent {
 	traces, spans := newTracesSpans()
 	otelSpan := spans.Spans().AppendEmpty()