diff --git a/README.md b/README.md
index 910d8c8..34c29f6 100644
--- a/README.md
+++ b/README.md
@@ -19,6 +19,9 @@ To use this template for your research, fork this repository, change the name
 to something descriptive for your project, and adjust the licensing as you
 see fit.
 
+### Why
+**[Because of this.](https://www.youtube.com/watch?v=s3JldKoA0zw&feature=emb_title)**
+
 
 Getting Started
 ===============