diff --git a/.github/workflows/publish-release-to-dockerhub-workflow.yaml b/.github/workflows/publish-release-to-dockerhub-workflow.yaml
new file mode 100644
index 0000000..2503f03
--- /dev/null
+++ b/.github/workflows/publish-release-to-dockerhub-workflow.yaml
@@ -0,0 +1,50 @@
+# GitHub recommends pinning actions to a commit SHA.
+# To get a newer version, you will need to update the SHA.
+# You can also reference a tag or branch, but the action may change without warning.
+
+name: Publish Docker images
+
+on:
+  release:
+    types: [published]
+
+jobs:
+  push_release_to_registry:
+    name: Push Docker images to Docker Hub
+    runs-on: ubuntu-22.04
+    permissions:
+      packages: write
+      contents: read
+      attestations: write
+      id-token: write
+    strategy:
+      fail-fast: true
+    needs: [test-coverage, test-dialyzer]
+    steps:
+      - name: Check out the repo
+        uses: actions/checkout@v4
+
+      - name: Log in to Docker Hub
+        uses: docker/login-action@f4ef78c080cd8ba55a85445d5b36e214a81df20a
+        with:
+          username: ${{ secrets.DOCKER_USERNAME }}
+          password: ${{ secrets.DOCKER_PASSWORD }}
+
+      - name: Extract metadata (tags, labels) for Docker
+        id: meta
+        uses: docker/metadata-action@9ec57ed1fcdbf14dcef7dfbe97b2010124a938b7
+        with:
+          images: |
+            astarte/vernemq
+          tags: |
+            type=semver,pattern={{version}}
+
+      - name: Build and push tagged Docker image
+        id: push
+        uses: docker/build-push-action@3b5e8027fcad23fda98b2e3ac259d8d67585f671
+        with:
+          context: .
+          file: Dockerfile
+          push: true
+          tags: ${{ steps.meta.outputs.tags }}
+          labels: ${{ steps.meta.outputs.labels }}
diff --git a/.github/workflows/publish-snapshot-to-dockerhub-workflow.yaml b/.github/workflows/publish-snapshot-to-dockerhub-workflow.yaml
new file mode 100644
index 0000000..6bc2b4d
--- /dev/null
+++ b/.github/workflows/publish-snapshot-to-dockerhub-workflow.yaml
@@ -0,0 +1,63 @@
+# GitHub recommends pinning actions to a commit SHA.
+# To get a newer version, you will need to update the SHA.
+# You can also reference a tag or branch, but the action may change without warning.
+
+name: Publish snapshot Docker images
+
+on:
+  push:
+    paths:
+    - 'apps/**'
+    - '.github/workflows/publish-snapshot-to-dockerhub-workflow.yaml'
+    - 'Dockerfile'
+    branches:
+    - 'master'
+    - 'release-*'
+
+jobs:
+  push_snapshot_to_registry:
+    name: Push Docker images to Docker Hub
+    runs-on: ubuntu-22.04
+    permissions:
+      packages: write
+      contents: read
+      attestations: write
+      id-token: write
+    strategy:
+      fail-fast: true
+    needs: [test-coverage, test-dialyzer]
+    steps:
+      - name: Check out the repo
+        uses: actions/checkout@v4
+
+      - name: Log in to Docker Hub
+        uses: docker/login-action@f4ef78c080cd8ba55a85445d5b36e214a81df20a
+        with:
+          username: ${{ secrets.DOCKER_USERNAME }}
+          password: ${{ secrets.DOCKER_PASSWORD }}
+
+      - name: Compute tag name for snapshot images
+        id: compute-tag
+        run: |
+          export TAG="$(echo ${{ github.ref }} | sed 's,refs/heads/,,' | sed 's/master/snapshot/g' | sed 's/release-\(.*\)/\1-snapshot/g' )"
+          echo "TAG=$TAG" >> "$GITHUB_OUTPUT"
+
+      - name: Extract metadata (tags, labels) for Docker
+        id: meta
+        uses: docker/metadata-action@9ec57ed1fcdbf14dcef7dfbe97b2010124a938b7
+        with:
+          images: |
+            astarte/vernemq
+          tags: |
+            # TODO we probably want something smarter, but the 'pattern' type runs only on tags at the moment
+            type=raw,value=${{ steps.compute-tag.outputs.TAG }}
+
+      - name: Build and push tagged Docker image
+        id: push
+        uses: docker/build-push-action@3b5e8027fcad23fda98b2e3ac259d8d67585f671
+        with:
+          context: .
+          file: Dockerfile
+          push: true
+          tags: ${{ steps.meta.outputs.tags }}
+          labels: ${{ steps.meta.outputs.labels }}