diff --git a/backend/plugins/webhook/api/connection.go b/backend/plugins/webhook/api/connection.go
index acb8a76a593..988ca496e83 100644
--- a/backend/plugins/webhook/api/connection.go
+++ b/backend/plugins/webhook/api/connection.go
@@ -139,12 +139,13 @@ func DeleteConnection(input *plugin.ApiResourceInput) (*plugin.ApiResourceOutput
 
 type WebhookConnectionResponse struct {
 	models.WebhookConnection
-	PostIssuesEndpoint             string             `json:"postIssuesEndpoint"`
-	CloseIssuesEndpoint            string             `json:"closeIssuesEndpoint"`
-	PostPipelineTaskEndpoint       string             `json:"postPipelineTaskEndpoint"`
-	PostPipelineDeployTaskEndpoint string             `json:"postPipelineDeployTaskEndpoint"`
-	ClosePipelineEndpoint          string             `json:"closePipelineEndpoint"`
-	ApiKey                         *coreModels.ApiKey `json:"apiKey,omitempty"`
+	PostIssuesEndpoint              string             `json:"postIssuesEndpoint"`
+	CloseIssuesEndpoint             string             `json:"closeIssuesEndpoint"`
+	PostPipelineTaskEndpoint        string             `json:"postPipelineTaskEndpoint"`
+	PostPipelineDeployTaskEndpoint  string             `json:"postPipelineDeployTaskEndpoint"`
+	PostPipelineGenericTaskEndpoint string             `json:"postPipelineGenericTaskEndpoint"`
+	ClosePipelineEndpoint           string             `json:"closePipelineEndpoint"`
+	ApiKey                          *coreModels.ApiKey `json:"apiKey,omitempty"`
 }
 
 // ListConnections
@@ -197,6 +198,7 @@ func formatConnection(connection *models.WebhookConnection, withApiKeyInfo bool)
 	response.CloseIssuesEndpoint = fmt.Sprintf(`/rest/plugins/webhook/connections/%d/issue/:issueKey/close`, connection.ID)
 	response.PostPipelineTaskEndpoint = fmt.Sprintf(`/rest/plugins/webhook/connections/%d/cicd_tasks`, connection.ID)
 	response.PostPipelineDeployTaskEndpoint = fmt.Sprintf(`/rest/plugins/webhook/connections/%d/deployments`, connection.ID)
+	response.PostPipelineGenericTaskEndpoint = fmt.Sprintf(`/rest/plugins/webhook/connections/%d/generic`, connection.ID)
 	response.ClosePipelineEndpoint = fmt.Sprintf(`/rest/plugins/webhook/connections/%d/cicd_pipeline/:pipelineName/finish`, connection.ID)
 	if withApiKeyInfo {
 		db := basicRes.GetDal()
diff --git a/backend/plugins/webhook/api/generic.go b/backend/plugins/webhook/api/generic.go
new file mode 100644
index 00000000000..e81be7337b3
--- /dev/null
+++ b/backend/plugins/webhook/api/generic.go
@@ -0,0 +1,112 @@
+/*
+Licensed to the Apache Software Foundation (ASF) under one or more
+contributor license agreements.  See the NOTICE file distributed with
+this work for additional information regarding copyright ownership.
+The ASF licenses this file to You under the Apache License, Version 2.0
+(the "License"); you may not use this file except in compliance with
+the License.  You may obtain a copy of the License at
+
+    http://www.apache.org/licenses/LICENSE-2.0
+
+Unless required by applicable law or agreed to in writing, software
+distributed under the License is distributed on an "AS IS" BASIS,
+WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+See the License for the specific language governing permissions and
+limitations under the License.
+*/
+
+package api
+
+import (
+	"fmt"
+	"net/http"
+	"time"
+
+	"github.com/apache/incubator-devlake/core/dal"
+	"github.com/apache/incubator-devlake/core/errors"
+	"github.com/apache/incubator-devlake/core/log"
+	"github.com/apache/incubator-devlake/core/plugin"
+	"github.com/apache/incubator-devlake/helpers/dbhelper"
+	"github.com/apache/incubator-devlake/helpers/pluginhelper/api"
+	"github.com/apache/incubator-devlake/plugins/webhook/models"
+	"github.com/go-playground/validator/v10"
+)
+
+type WebhookGenericReq struct {
+	Title       string                 `mapstructure:"title" validate:"required"`
+	Description string                 `mapstructure:"description"`
+	Data        map[string]interface{} `mapstructure:"json"`
+
+	CreatedDate *time.Time `mapstructure:"createdDate"`
+}
+
+type Generic struct {
+	Title       string
+	Description string
+	CreatedDate *time.Time
+	Data        string
+}
+
+func PostGeneric(input *plugin.ApiResourceInput) (*plugin.ApiResourceOutput, errors.Error) {
+	connection := &models.WebhookConnection{}
+
+	err := connectionHelper.First(connection, input.Params)
+	if err != nil {
+		return nil, err
+	}
+	// get request
+	request := &WebhookGenericReq{}
+
+	err = api.DecodeMapStruct(input.Body, request, true)
+	if err != nil {
+		return &plugin.ApiResourceOutput{Body: err.Error(), Status: http.StatusBadRequest}, nil
+	}
+
+	// validate
+	vld = validator.New()
+	err = errors.Convert(vld.Struct(request))
+	if err != nil {
+		return nil, errors.BadInput.Wrap(vld.Struct(request), `input json error`)
+	}
+
+	txHelper := dbhelper.NewTxHelper(basicRes, &err)
+	defer txHelper.End()
+	tx := txHelper.Begin()
+	if err := SaveGeneric(connection, request, tx, logger); err != nil {
+		logger.Error(err, "create generic")
+		return nil, err
+	}
+
+	return &plugin.ApiResourceOutput{Body: nil, Status: http.StatusOK}, nil
+}
+
+func SaveGeneric(connection *models.WebhookConnection, request *WebhookGenericReq, db dal.Transaction, logger log.Logger) errors.Error {
+	// validation
+	if request == nil {
+		return errors.BadInput.New("request body is nil")
+	}
+	if len(request.Data) == 0 {
+		return errors.BadInput.New("json payload is empty")
+	}
+	createdDate := time.Now()
+	if request.CreatedDate != nil {
+		createdDate = *request.CreatedDate
+	}
+	if request.CreatedDate == nil {
+		request.CreatedDate = &createdDate
+	}
+
+	generic := new(Generic)
+	generic.Title = request.Title
+	generic.Description = request.Description
+	generic.CreatedDate = request.CreatedDate
+	generic.Data = fmt.Sprintf("%s", request.Data)
+
+	db.AutoMigrate(generic)
+	err := db.CreateOrUpdate(generic)
+	if err != nil {
+		return err
+	}
+
+	return nil
+}
diff --git a/backend/plugins/webhook/impl/impl.go b/backend/plugins/webhook/impl/impl.go
index 90e1f01986b..4f738ce320d 100644
--- a/backend/plugins/webhook/impl/impl.go
+++ b/backend/plugins/webhook/impl/impl.go
@@ -104,6 +104,9 @@ func (p Webhook) ApiResources() map[string]map[string]plugin.ApiResourceHandler
 		":connectionId/deployments": {
 			"POST": api.PostDeployments,
 		},
+		"connections/:connectionId/generic": {
+			"POST": api.PostGeneric,
+		},
 		":connectionId/issues": {
 			"POST": api.PostIssue,
 		},