diff --git a/Cargo.toml b/Cargo.toml
index b6164f89d31e..d26446c11167 100644
--- a/Cargo.toml
+++ b/Cargo.toml
@@ -191,13 +191,20 @@ strip = false            # Retain debug info for flamegraphs
 inherits = "dev"
 incremental = false
 
-# ci turns off debug info, etc for dependencies to allow for smaller binaries making caching more effective
+# ci turns off debug info, etc. for dependencies to allow for smaller binaries making caching more effective
 [profile.ci.package."*"]
 debug = false
 debug-assertions = false
 strip = "debuginfo"
 incremental = false
 
+# release inherited profile keeping debug information and symbols
+# for mem/cpu profiling
+[profile.profiling]
+inherits = "release"
+debug = true
+strip = false
+
 [workspace.lints.clippy]
 # Detects large stack-allocated futures that may cause stack overflow crashes (see threshold in clippy.toml)
 large_futures = "warn"
diff --git a/benchmarks/bench.sh b/benchmarks/bench.sh
index 5be825eb0daf..5d3ad3446ddb 100755
--- a/benchmarks/bench.sh
+++ b/benchmarks/bench.sh
@@ -412,7 +412,10 @@ run_tpch() {
     echo "Running tpch benchmark..."
     # Optional query filter to run specific query
     QUERY=$([ -n "$ARG3" ] && echo "--query $ARG3" || echo "")
+    # debug the target command
+    set -x
     $CARGO_COMMAND --bin tpch -- benchmark datafusion --iterations 5 --path "${TPCH_DIR}" --prefer_hash_join "${PREFER_HASH_JOIN}" --format parquet -o "${RESULTS_FILE}" $QUERY
+    set +x
 }
 
 # Runs the tpch in memory
@@ -427,9 +430,13 @@ run_tpch_mem() {
     RESULTS_FILE="${RESULTS_DIR}/tpch_mem_sf${SCALE_FACTOR}.json"
     echo "RESULTS_FILE: ${RESULTS_FILE}"
     echo "Running tpch_mem benchmark..."
+    # Optional query filter to run specific query
     QUERY=$([ -n "$ARG3" ] && echo "--query $ARG3" || echo "")
+    # debug the target command
+    set -x
     # -m means in memory
     $CARGO_COMMAND --bin tpch -- benchmark datafusion --iterations 5 --path "${TPCH_DIR}" --prefer_hash_join "${PREFER_HASH_JOIN}" -m --format parquet -o "${RESULTS_FILE}" $QUERY
+    set +x
 }
 
 # Runs the cancellation benchmark
diff --git a/docs/source/library-user-guide/profiling.md b/docs/source/library-user-guide/profiling.md
index 40fae6f44705..61e848a2b7d9 100644
--- a/docs/source/library-user-guide/profiling.md
+++ b/docs/source/library-user-guide/profiling.md
@@ -21,7 +21,7 @@
 
 The section contains examples how to perform CPU profiling for Apache DataFusion on different operating systems.
 
-## Building a flamegraph
+## Building a flame graph
 
 [Video: how to CPU profile DataFusion with a Flamegraph](https://youtu.be/2z11xtYw_xs)
 
@@ -82,6 +82,43 @@ CARGO_PROFILE_RELEASE_DEBUG=true cargo flamegraph --root --bench sql_planner --
 
 [Video: how to CPU profile DataFusion with XCode Instruments](https://youtu.be/P3dXH61Kr5U)
 
-## Linux
+## Profiling using Samply cross platform profiler
 
-## Windows
+There is an opportunity to build flamegraphs, call trees and stack charts on any platform using
+[Samply](https://github.com/mstange/samply)
+
+Install Samply profiler
+
+```shell
+cargo install --locked samply
+```
+
+More Samply [installation options](https://github.com/mstange/samply?tab=readme-ov-file#installation)
+
+Run the profiler
+
+```shell
+samply record --profile profiling ./my-application my-arguments
+```
+
+### Profile the benchmark
+
+[Set up benchmarks](https://github.com/apache/datafusion/blob/main/benchmarks/README.md#running-the-benchmarks) if not yet done
+
+Example: Profile Q22 query from TPC-H benchmark.
+Note: `--profile profiling` to profile release optimized artifact with debug symbols
+
+```shell
+cargo build --profile profiling --bin tpch
+samply record ./target/profiling/tpch benchmark datafusion --iterations 5 --path datafusion/benchmarks/data/tpch_sf10 --prefer_hash_join true --format parquet -o datafusion/benchmarks/results/dev2/tpch_sf10.json --query 22
+```
+
+After sampling has completed the Samply starts a local server and navigates to the profiler
+
+```shell
+Local server listening at http://127.0.0.1:3000
+```
+
+![img.png](samply_profiler.png)
+
+Note: The Firefox profiler cannot be opened in Safari, please use Chrome or Firefox instead
diff --git a/docs/source/library-user-guide/samply_profiler.png b/docs/source/library-user-guide/samply_profiler.png
new file mode 100644
index 000000000000..08b990745856
Binary files /dev/null and b/docs/source/library-user-guide/samply_profiler.png differ