diff --git a/airflow/decorators/task_group.py b/airflow/decorators/task_group.py
index 591ba39018e1d..2fabd29157ddc 100644
--- a/airflow/decorators/task_group.py
+++ b/airflow/decorators/task_group.py
@@ -189,6 +189,7 @@ def task_group(
     ui_color: str = "CornflowerBlue",
     ui_fgcolor: str = "#000",
     add_suffix_on_collision: bool = False,
+    group_display_name: str = "",
 ) -> Callable[[Callable[FParams, FReturn]], _TaskGroupFactory[FParams, FReturn]]: ...
 
 
diff --git a/airflow/serialization/schema.json b/airflow/serialization/schema.json
index 1cc9c42db0737..4eaae95ba2b01 100644
--- a/airflow/serialization/schema.json
+++ b/airflow/serialization/schema.json
@@ -310,6 +310,7 @@
       "type": "object",
       "required": [
         "_group_id",
+        "group_display_name",
         "prefix_group_id",
         "children",
         "tooltip",
@@ -322,6 +323,7 @@
       ],
       "properties": {
         "_group_id": {"anyOf": [{"type": "null"}, { "type": "string" }]},
+        "group_display_name": {"type": "string" },
         "is_mapped": { "type": "boolean" },
         "prefix_group_id": { "type": "boolean" },
         "children":  { "$ref": "#/definitions/dict" },
diff --git a/airflow/serialization/serialized_objects.py b/airflow/serialization/serialized_objects.py
index 3263f3dc5c320..a0e5da74145cf 100644
--- a/airflow/serialization/serialized_objects.py
+++ b/airflow/serialization/serialized_objects.py
@@ -1787,6 +1787,7 @@ def serialize_task_group(cls, task_group: TaskGroup) -> dict[str, Any] | None:
         # When calling json.dumps(self.data, sort_keys=True) to generate dag_hash, misjudgment will occur
         encoded = {
             "_group_id": task_group._group_id,
+            "group_display_name": task_group.group_display_name,
             "prefix_group_id": task_group.prefix_group_id,
             "tooltip": task_group.tooltip,
             "ui_color": task_group.ui_color,
@@ -1822,7 +1823,7 @@ def deserialize_task_group(
         group_id = cls.deserialize(encoded_group["_group_id"])
         kwargs = {
             key: cls.deserialize(encoded_group[key])
-            for key in ["prefix_group_id", "tooltip", "ui_color", "ui_fgcolor"]
+            for key in ["prefix_group_id", "tooltip", "ui_color", "ui_fgcolor", "group_display_name"]
         }
 
         if not encoded_group.get("is_mapped"):
diff --git a/task_sdk/src/airflow/sdk/definitions/taskgroup.py b/task_sdk/src/airflow/sdk/definitions/taskgroup.py
index 52b30ba31f8af..07f8b452c1954 100644
--- a/task_sdk/src/airflow/sdk/definitions/taskgroup.py
+++ b/task_sdk/src/airflow/sdk/definitions/taskgroup.py
@@ -101,11 +101,13 @@ class TaskGroup(DAGNode):
     :param ui_fgcolor: The label color of the TaskGroup node when displayed in the UI
     :param add_suffix_on_collision: If this task group name already exists,
         automatically add `__1` etc suffixes
+    :param group_display_name: If set, this will be the display name for the TaskGroup node in the UI.
     """
 
     _group_id: str | None = attrs.field(
         validator=attrs.validators.optional(attrs.validators.instance_of(str))
     )
+    group_display_name: str = attrs.field(default="", validator=attrs.validators.instance_of(str))
     prefix_group_id: bool = attrs.field(default=True)
     parent_group: TaskGroup | None = attrs.field(factory=_default_parent_group)
     dag: DAG = attrs.field(default=attrs.Factory(_default_dag, takes_self=True))
@@ -270,7 +272,7 @@ def group_id(self) -> str | None:
     @property
     def label(self) -> str | None:
         """group_id excluding parent's group_id used as the node label in UI."""
-        return self._group_id
+        return self.group_display_name or self._group_id
 
     def update_relative(
         self,