diff --git a/profile/README.md b/profile/README.md
index e7060a6..775a099 100644
--- a/profile/README.md
+++ b/profile/README.md
@@ -1,11 +1,13 @@
-[![The Apache Software Foundation](https://apache.org/img/asf-estd-1999-logo.jpg)](https://apache.org/)
+[![The Apache Software Foundation](https://github.com/apache/www-site/blob/main/content/img/asf_logo.png)](https://apache.org/)
 
-The [Apache Software Foundation](https://apache.org) (ASF) is home to more
-than [300 software projects](https://projects.apache.org), many of which
-host their code repositories in this GitHub organization.
+[The Apache Software Foundation](https://apache.org) (ASF) provides software for the public good, guided by 
+the principle of community over code. 
 
-Software in this organization is released under the [Apache
-License](https://www.apache.org/licenses/LICENSE-2.0).
+As a 501(c)(3) nonprofit organization, we provide a home for [hundreds of open source software projects](https://projects.apache.org/), 
+many of which host their code repositories in this GitHub organization.
 
-ASF projects follow the ASF [vulnerability handling 
-process](https://apache.org/security/#vulnerability-handling).
+Software in this organization is released under the [Apache License](https://www.apache.org/licenses/LICENSE-2.0).
+
+ASF projects follow the ASF [vulnerability handling process](https://apache.org/security/#vulnerability-handling).
+
+Learn more: [https://apache.org/](https://apache.org/)